连续5日收入超越Pump.fun、NOXA背後「孤狼」開発者の逆襲

Original: Odaily Planet Daily (@OdailyChina)

Author: Golem（@web3_golem）

How to make tens of millions of dollars in a week? The Robinhood Chain Meme launchpad NOXA has the answer.

According to Dune data, NOXA has surpassed Pump.fun for 5 consecutive days, with total protocol fees exceeding $13.44 million. Even more incredibly, NOXA is backed by just a single developer: Amun Phantom (X: @AmunPhantom), directly overshadowing Pump.fun's legendary story of a "hundred-person team generating over $500 million in profit." If all NOXA protocol fees belonged to Amun Phantom personally, he might be the first person to reach A9 on Robinhood Chain.

Outsiders attribute NOXA's explosive popularity to "luck": It happened to coincide with the launch of Robinhood Chain, and the CASHCAT token launched on it was promoted by Robinhood's CEO, reaching a market cap of $230 million in just 3 days. Robinhood Chain needed Meme coins for its cold start, and NOXA was simply the lucky one chosen.

But looking into Amun Phantom's past, his success is far from accidental; it seems more like a long-planned "Degen" underdog success story. In October 2025, he wrote his own motto: The reason you can't become a successful crypto developer is that you don't stay in the trenches. At that moment, the gears of fate may have already quietly turned.

The Degen Developer and His DegenFi

Although players generally see NOXA as a Meme launchpad like Pump.fun, Amun Phantom himself never views it that way. He considers NOXA to be the first and currently only DegenFi protocol on the market.

In the crypto context, the Degen spirit is usually seen as a positive term. If a crypto player calls themselves a Degen, it means they are sharper than average, highly adventurous, open to new things, and don't stubbornly cling to old ideas. NOXA's official X account bio directly showcases its self-positioning: "Always the first to support the latest blockchain, even before the new blockchain officially launches."

With a Degen spirit driving the protocol, Amun Phantom's NOXA "went on a rampage" on Robinhood Chain.

NOXA had already started promoting Meme coins launched on its platform before Robinhood Chain officially launched on July 1st, but with little effect. It wasn't until July 8th, when Robinhood's CEO posted on X saying, "While I want to build Robinhood Chain into the best payment chain for RWA, it's equally good for Memes," that the market cap of the Meme coin CASHCAT launched on NOXA surged, marking a turning point for the platform.

According to Dune data, starting July 8th, the number of new Meme coins created daily on Robinhood Chain exploded, averaging over 15,000 new tokens per day. Since NOXA was the earliest Meme launchpad to support Robinhood Chain and was the launchpad for the leading Meme coin CASHCAT, it firmly held its top position despite competition from over 10 Meme launchpads. Over 80% of Meme coins on Robinhood Chain are launched from the NOXA platform. (Odaily Note: On July 12th, the NOXA website experienced downtime due to a Cloudflare issue, preventing token creation.)

Daily new Meme count on Robinhood Chain

Meanwhile, NOXA's total active wallets have exceeded 270,000. Although its daily active wallets and daily new token creation are lower than Pump.fun, starting from July 8th, NOXA's protocol fees have surpassed Pump.fun for 5 consecutive days, with total protocol fees exceeding $13.44 million. From July 8th to July 12th, it contributed over $11.6 million in revenue. If all protocol revenue belonged solely to Amun Phantom, it would mean he earned tens of millions of dollars in just 5 days.

NOXA's protocol fees

Rome wasn't built in a day. In its early stages, NOXA was just a DEX, providing Swap services for new chains. In September 2025, NOXA announced on X that it would launch a token issuance platform based on the Pump.fun model. The Launchpad officially launched in October, with its first supported public chain being Monad, directly replicating Pump.fun's internal/external pool and bonding curve mechanism.

The initial results weren't good, but Amun Phantom didn't get discouraged. Subsequently, NOXA supported new public chains like Plasma and MegaETH. Amun Phantom strictly adhered to the Degen spirit: if one shot didn't fire, he moved to the next spot without wasting energy. It wasn't until Robinhood Chain arrived that Lady Fate finally favored him.

Now, NOXA's token issuance mechanism is vastly different from Pump.fun. Amun Phantom abolished the bonding curve; every token on NOXA goes directly into a Uniswap v3 pool, functioning similarly to clanker. He also removed the Swap function from the platform, making it a pure token issuance platform.

Cycle Builder or Degen Developer?

Perhaps after reading Amun Phantom's story, many developers will feel a mix of emotions.

On one hand, Amun Phantom is undoubtedly a skilled developer. He isn't just focused on backend development; he's on the front lines, understanding the latest market trends and demands. He is a developer, a product manager, and a Degen player. His success is 90% effort and persistence plus 10% luck. No one knows which new chain will explode, so Amun Phantom simply doesn't choose; he develops Meme infrastructure for every new chain as quickly as possible.

This rapid response might not be surprising for large web3 companies like OKX or Binance, which have resources and team collaboration. But for a small team or even an individual like Amun Phantom, persisting with the Degen spirit from 2025 to finally achieving results on Robinhood Chain – such execution and conviction are commendable.

On the other hand, Amun Phantom might not be a crypto builder and entrepreneur worthy of user trust.

Developers "copying" existing applications and adapting them to new blockchains is a well-known money-making path for crypto programmers. Being the first project on a new chain is enough to dominate an emerging market and reap substantial rewards (Related reading: 10 Ways Regular Programmers Can Make Money in the Crypto Industry). Amun Phantom is one of them, only more perceptive and hardworking.

True cycle-crossing builders and entrepreneurs often look down on or even despise developers like this. They enjoy the early market dividends without giving back, instead packing up and moving on. More importantly, they disrupt the market's entrepreneurial environment, exacerbating the collective distrust among users and investors towards project teams.

This model also dictates that Amun Phantom will not spend much time "building" on one public chain ecosystem or polishing a product. Once the hype around Robinhood Chain fades, Amun Phantom will likely pivot to another new chain, starting new games (Odaily Note: He has shilled many Meme coins on his personal X account).

Therefore, comparing NOXA and Pump.fun at this stage is pointless. Testing whether a project and its founder are truly reliable always depends on the choices they make after achieving recognition and success.

But perhaps Amun Phantom currently has no time to think about these strategic issues. The NOXA website has been down for over 20 hours. At this critical juncture, every second of downtime allows competitors to chip away at NOXA's market share. Let alone defeating Pump.fun, simply retaining its leading position as the Robinhood Chain launchpad is now in question.

Whether he will complete his Degen developer underdog story or just be a flash in the pan, time is running out for Amun Phantom to provide an answer.