Amber Premium chính thức chuyển đổi thành AMBR, tập trung phát triển các AI agent chuyên biệt cho lĩnh vực tài chính, doanh nghiệp và tăng trưởng

Singapore, September 1, 2026 — Amber International Holding Limited (Nasdaq: AMBR) (the "Company") today announced that it will officially rebrand from its former brand name Amber Premium to the new brand AMBR, marking a fundamental transformation of its business. Following the transformation, the Company will become an AI agent company focused on building bespoke AI agents for the financial, enterprise, and growth sectors. Concurrently, the Company announced the launch of its flagship personal finance AI agent, Ambre, and the official availability of its marketing AI agent, MIA, to enterprise clients.

Rooted in AI and Deep Domain Expertise

AMBR was founded by the team that established Amber AI in 2017, which subsequently evolved into Amber Group. The team brings nearly a decade of profound experience in AI, financial markets, and technology to this new chapter of AMBR. The Company brings together AI-centric technical builders and seasoned practitioners with deep expertise in financial markets and real-world business operations, combining advanced AI capabilities with real data, domain knowledge, operational infrastructure, and practical workflows to build bespoke AI agents for high-impact use cases.

Michael Wu, Founder and CEO of AMBR, stated: "We started as Amber AI in 2017, and after nearly a decade navigating the market, we have come to deeply appreciate the gap between 'intelligence' and 'real-world impact.' My career has always sat at the intersection of technology and financial markets — from programming and building AI systems to operating businesses in some of the most challenging markets. These experiences have made clear to me the chasm between intelligence and tangible outcomes, and that is precisely the problem our agents are designed to solve. I am truly excited to dedicate my full focus to AMBR's growth and support the company as it moves into its next phase of development."

Bespoke Agents Built for Real-World Scenarios

Software engineering has been a key area where AI agents have first proven their value, demonstrating that when AI models are connected to the right tools, contexts, data, and permissions, they can go beyond simply generating answers to accomplish specific tasks. However, replicating this model in other domains is significantly more complex, particularly in fields like finance and marketing, where agents must operate within domain-specific data, relevant constraints, established workflows, and risk parameters. AMBR is purpose-built to address this challenge, focusing on developing bespoke AI agents tailored for these sectors.

From the outset, AMBR's agents are designed with a clear vertical focus. Their development integrates AI technology, domain expertise, and a deep understanding of real-world business processes, with the goal of enabling agents to understand user intent, coordinate relevant tasks, and assist in execution. As agents progressively demonstrate reliability, AMBR will methodically expand the scope of tasks they can handle autonomously, particularly in high-risk areas that demand professional judgment, precision, and trust. Ambre is the first agent born from this model.

Ambre: Turning Financial Ideas into Action

AMBR's first flagship product, Ambre, is designed to make personal finance management smarter, more natural, and more actionable.

Users can explore their personal financial information using natural language, and Ambre will provide targeted insights based on their actual holdings, interests, and relevant market news. Beyond answering questions, Ambre can transform users' financial goals into ongoing executable tasks, assisting in analyzing portfolios across accounts and asset classes, monitoring relevant market developments, and alerting users to events that may impact their holdings, subject to user-defined parameters and approval.

Ambre is currently available on an invitation-only basis, with verified Amber Premium clients receiving priority access. Interested users can join the waiting list on the official website.

MIA: An AI Agent Born for Marketing, Carrying Agency Expertise

MIA is an AI agent built by AMBR specifically for the marketing sector and is now officially available to enterprise clients. MIA was initially developed and commercially validated within AMBR's internal operations, having executed over 1,250 automated workflows and reduced average delivery times by 85% within four months of its launch.

MIA follows the same agent model across different domains, integrating market intelligence, content production, and distribution into a unified workflow. It continuously monitors brands, competitors, market signals, social channels, news, and AI search results to identify relevant opportunities and risks, subsequently helping teams translate insights into actionable marketing outcomes — spanning research, strategic planning, content development, response strategies, and content publishing, all with built-in review and approval checkpoints to ensure users always maintain control.

Together, Ambre and MIA exemplify AMBR's core philosophy — combining AI technology with domain expertise, data, and real-world workflows to create bespoke AI agents for specific purposes. The Company anticipates launching additional AI agent products later in 2026.

About AMBR

AMBR (Amber International Holding Limited, Nasdaq: AMBR) is a Nasdaq-listed AI agent company focused on building bespoke AI agents for the financial, enterprise, and growth sectors — delivering solutions in areas where risk is highest and trust is paramount. Founded by the team that established Amber AI in 2017 (which later became Amber Group), AMBR integrates AI technology with deep expertise in financial markets, real-world business processes, and trusted infrastructure.

AMBR is building a suite of AI agents designed for specific use cases and end-to-end workflows, aimed at helping individuals and enterprises evaluate opportunities, gain insights for decision-making, and streamline workflows from conception to execution. Its flagship agents include Ambre, focused on personal finance, and MIA, a marketing AI agent that has been battle-tested within AMBR's internal operations.

To learn more, please visit www.ambr.io or follow the official LinkedIn account @AMBR_io.

About Ambre

Ambre is AMBR's flagship personal finance AI agent, integrating a user's portfolio across accounts and asset classes, interests, and financial background. It filters truly relevant information from vast market signals and converts conversations into ongoing monitoring and executable tasks, helping users more clearly translate information into action. To learn more, please visit: ambr.io/agents/ambre.

About MIA

MIA is AMBR's marketing AI agent, designed to make everyday marketing execution more efficient, smarter, and less reliant on tedious manual work. MIA was developed and battle-tested internally by AMBR's wholly-owned marketing businesses, iClick and CMRS, and is now officially available to clients. For more details, please visit: MIA.ambr.io.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are forward-looking statements. These forward-looking statements are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, prospects, and funding needs. Investors can identify these forward-looking statements by words or similar expressions such as "may," "will," "expect," "anticipate," "future," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "likely," or similar expressions. Forward-looking statements involve inherent risks and uncertainties. Several factors could cause actual results to differ materially from those in any forward-looking statements, including but not limited to: risks associated with the strategic transformation of the Company's business, including the ability to successfully transition its business model, retain existing customers, and realize the anticipated benefits of the transformation; the Company's ability to successfully launch, commercialize, and scale its AI products and services (including Ambre and MIA) and deliver the anticipated benefits to customers; the timing and scope of product offerings; the degree of market adoption of the Company's AI agents; market acceptance; technical performance and reliability; competitive developments; operational execution; cybersecurity considerations; changes in applicable laws or regulations, including evolving regulatory requirements related to artificial intelligence, data privacy, algorithmic transparency, and AI governance; and other risks detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. The Company does not guarantee that any product or service will achieve the expected level of adoption or commercial success. Except as required by law, the Company undertakes no obligation to update forward-looking statements to reflect subsequent events or circumstances, or changes in its expectations. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will ultimately prove correct, and the Company hereby cautions investors that actual results may differ materially from expected results.

This announcement is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities or investment products, nor does it constitute investment advice. Any products or services mentioned in this announcement are subject to applicable laws, regulations, and eligibility requirements and may not be available in all jurisdictions or to all persons. The Company will not provide regulated financial services in jurisdictions where it is not licensed.

The English version of this announcement is the only legally binding official version; the Chinese translation is for reference only. Please refer to the full English announcement at www.ambr.io. In the event of any inconsistency, ambiguity, or conflict between the Chinese translation and the English version, the English version shall prevail.