จาก ANSEM สู่ CZ การวิ่งผลัดของ "เหรียญคนดัง" บน Solana และ BSC

The past week might have been the most eventful one on-chain. And it all started with $ANSEM, which rocketed to a $100 million market cap in just 24 hours, achieving a staggering 600x increase within a single day.

Ansem's Return: The Spark On-Chain

On June 9th, crypto KOL Ansem claimed he was returning to buy Solana memecoins for the first time in over a year. Recently, he has repeatedly mentioned the pump.fun airdrop, interacting frequently with pump.fun's tweets to suggest they issue the airdrop now. He even publicly discussed this on the Market Bubble podcast:

If you were running pump.fun today, what would you do first? Ansem: Airdrop

Since June 21st, he has been constantly promoting the concept of "RTM (Return to Meme)."

At that time, however, few anticipated the market rally, let alone that it would kick off in the form of a "celebrity coin" like $ANSEM. Initially, Ansem's high profile was mainly due to his role as a "meme warrior." He took the lead in suggesting a pump.fun airdrop during a prolonged memecoin slump, believing it could revitalize market liquidity.

This culminated in Ansem stating on X that he would randomly select lucky viewers weekly to receive creator revenue airdrops, provided they retweeted his post, followed him on pump.fun, and left a link to their pump.fun profile in the comments. This "soft claim" ignited the emotions of on-chain players.

At the time, many on-chain players felt a sense of déjà vu, reminiscent of when OpenSea delayed its token launch, leading to the OpenDAO ($SOS) airdropping tokens to NFT users. In both cases, a KOL led the charge, capitalizing on players' long-standing frustrations.

Our assessment, however, was, "It's hard to say Ansem truly returned to the trenches as a pure meme hero. He is no longer just a memecoin legend or crypto KOL. He is now also the co-founder of the trading terminal Bullpen."

This assessment proved accurate, as Ansem later set up a claim page for $ANSEM on Bullpen. When he stepped forward to claim the token, he likely already planned for it to become the best advertisement for his trading platform.

Narratives Shift Rapidly Within a Week

After $ANSEM broke through a $100 million market cap, the narrative quickly shifted from "fighting pump.fun and issuing airdrops" to "celebrity coins."

This "celebrity coin" gameplay involves sending 60% or more of a token supply—ticker-symbolized after a crypto KOL—to the KOL's public address, awaiting their tweet to claim it. Shortly after $ANSEM surpassed $100 million, $TJR emerged, nearing a $30 million market cap and being regarded as the second-leading token.

However, in a livestream that evening, TJR effectively ended all possibilities for $TJR. He stated that the token split was detrimental and urged everyone to refocus on $ANSEM, aiming to push its market cap to $1 billion.

This caused $TJR to nosedive, but it also prevented further fragmentation, redirecting attention and capital back to $ANSEM.

Following this incident, the initial fervor for "celebrity coin" launches cooled temporarily. Attention turned to specific projects Ansem favored. Projects like the US stock-backed stablecoin project Nest and the Solana game Kintara saw gains during this phase.

Next, the focus shifted to Ansem's public wallet address. $manlet appeared in a tweet where Ansem showed his wallet holdings. Following the tweet, its market cap surged from $3 million quickly to over $13 million, eventually breaking through $25 million that evening.

Overall, after $TJR, there was no clear narrative trend on Solana. $ANSEM didn't generate significant liquidity spillover to other narratives. Theoretically, the strategy of simply copying Ansem's holdings, like with $manlet, should have been captured by the market earlier, but his prior tweets hadn't sparked such speculation:

Since new projects on Solana struggled to gain traction, the baton passed to BSC.

The Action Moves to BSC

At 5 AM yesterday, a tweet by CZ from 2021 was unearthed. This tweet, similar to the "big black bull" image associated with $ANSEM, saw CZ saying five years prior, "Everyone knows I'm a bull, but you haven't seen my final form."

Suddenly, $CZ was heavily speculated, surging nearly 200x within an hour. Despite the general sentiment that CZ wouldn't personally promote, tweet, or airdrop like Ansem, the token still rallied. It managed to withstand a namesake token split and a rapid post-surge correction (crashing from around a $40 million market cap to below $6 million in just an hour), eventually approaching a $90 million market cap.

An even closer parallel to BSC's $ANSEM is $TCC, which sent tokens to @TCryptochicks, who then actively promoted it on X. It garnered attention due to CZ's frequent interactions with TCryptochicks on X, creating the impression that "this is CZ's endorsed BSC Ansem":

The "sniping celebrity wallets" phenomenon is also occurring on BSC. This morning, $dingaling, without a claim from its namesake, was FOMO'd to a $5 million market cap before quickly crashing to less than $300,000.

Currently, sentiment on BSC seems stronger than on Solana, especially for launchpad traders. BSC's faster pace currently offers more opportunities. It remains uncertain how the trends on both chains will develop, and a new narrative capable of sustaining the "celebrity coin" momentum is eagerly awaited.