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- Key Takeaway: In Q2 2026, Bitcoin's price fell 14.2%, yet institutional investors increased holdings by 7.5% through ETFs, with their share of total holdings reaching an all-time high—signaling that institutions view the current price as a bottom-entry zone.
- Key Factors:
- Total ETF holdings declined 6.6% to 1,211,322 BTC, but institutional holdings grew 7.5% to 535,723 BTC, raising their share to 44.2%.
- 17 of the top 25 institutional holders added positions in Q2, with Wells Fargo and JPMorgan each accumulating over 10,000 BTC.
- Abu Dhabi's sovereign wealth fund continued to increase its Bitcoin ETF holdings in Q2.
- New entrants include Ameriprise, which manages approximately $1.7 trillion in assets and allocated over 100 BTC, showing that traditional wealth management channels are embracing Bitcoin.
- The number of institutions reporting Bitcoin holdings fell from roughly 2,000 to nearly 1,900, a 6.8% decline, indicating that some institutions still chose to exit during the bear market.
Author: Bitcoin Strategy
Translation: TechFlow
TechFlow Insights: Bitcoin fell 14% in Q2, but institutional 13F holdings increased by 7.5%, indicating that smart money has been accumulating at the bottom. Wells Fargo and JPMorgan each added over 10,000 BTC in a single quarter, followed by the Abu Dhabi sovereign wealth fund. This shows institutions are treating the current price as an entry point, offering important reference for judging market bottoms.
Dear Bitcoin holders,
On this week's Roxom "Bitcoin Market Conditions" show, I discussed price action. I classify this cycle as an institutional adoption and maturation cycle, with the primary catalyst being the approval of ETFs.
As we've repeatedly discussed, the main entry points for institutional adoption are ETFs and treasury companies.
That's why Bitcoin Strategy publishes an institutional adoption report every quarter based on the latest institutional ETF holdings. The data comes from SEC 13F filings, which require institutions managing over $100 million in assets to report—essentially, what we call smart money.
Yesterday was the deadline, and the latest data for institutional ETF holdings in Q2 2026 is now available.
In today's briefing, we'll discuss the latest insights from these filings, which serve as a proxy for institutional Bitcoin adoption. Let's dive right in!
Institutional Adoption Report: Q2 2026

👉 Key Insight: In Q2, the price of Bitcoin fell 14.2%, while institutional holdings increased by 7.5%. This bullish divergence suggests institutions have been consistently accumulating as Bitcoin forms its bottom.
Institutional Share of ETF Holdings

Total ETF holdings fell from 1,297,010 BTC to 1,211,322 BTC, down 6.6%; meanwhile, institutional holdings increased from 498,389 BTC to 535,723 BTC, up 7.5%.
👉 Key Insight: Despite the decline in total ETF holdings, institutions increased their positions, with the institutional share rising from 38.4% to 44.2%—an all-time high!
Top 25 ETF Holders
Here are the top 25 institutional Bitcoin ETF holders.

👇 Key Insights:
17 of them increased their positions this quarter.
Both Wells Fargo and JPMorgan added over 10,000 BTC.
The Abu Dhabi sovereign wealth fund increased its position.
New Entrants
Here is the list of new entrants that allocated over 100 BTC for the first time.

The most notable is Ameriprise, a major U.S. wealth management and financial services firm with over 10,000 financial advisors and approximately $1.7 trillion in assets under management.
This further confirms that Bitcoin has become a mature institutional-grade asset and is gradually being incorporated into traditional wealth management through financial advisors. This is a very positive development.
The other new entrants are primarily hedge funds and investment management firms, with Context Capital Management and Compass Rose Asset Management making the largest new allocations at $191 million and $122 million, respectively. While the names may not be as well-known, these are still significant new positions and a positive sign of continued institutional adoption.
Number of Institutions

The number of institutions reporting Bitcoin holdings via 13F filings fell from approximately 2,000 in Q1 to nearly 1,900 in Q2, a decline of 6.8%.
This indicates that the bear market remains quite brutal. Despite the overall increase in institutional holdings, some institutions are still being forced out or are exiting out of fear.
Conclusion
This institutional data truly exceeded my expectations. Given the bear market phase and price action, I didn't expect to see such significant growth. Total institutional holdings are almost exceeding the numbers we saw at the cycle peak.
This confirms that institutions view current prices as attractive entry points. Combined with the recent recovery after the digital credit stress test, the likelihood of a recovery has increased.
I hope you can understand this bullish divergence! As always, I strive to provide you with the best data and insights. I'd love to see your comments and thoughts. 👊 🧡
See you next week, 🫡


