装修队手搓抽象神作“牛来”，同名Meme币3天3000倍

Original｜Odaily Planet Daily (@OdailyChina)

Author｜Wenser (@wenser 2010 )

Overnight, "Bull Run" became a hot topic both inside and outside the crypto circle, with a same-name Meme coin briefly reaching a market cap of nearly $30 million.

This animated film, released on August 5, sparked widespread attention and discussion thanks to its crude visuals, abstract plot, bizarre approval for theatrical release, and its "impressive achievement" of earning just over 7,000 yuan at the box office in 9 days. The crypto community focused on its abstract art style, Meme attributes, and the Meme coin that kept soaring in market cap; outside the circle, a wave of "Bull Run movie-watching check-ins" swept through, with netizens at home and abroad saying they wanted to see just how abstract this animated film, created by a team of only two people from a former renovation company, could really be.

In an era where polished AI videos are everywhere, "Bull Run" both showcases the roughness of "old-school handcrafting" and, to some extent, expresses the public's fervent hopes for a bull market. All we can say is that in today's attention economy, the power of Memes far exceeds what ordinary people can imagine.

One "Bull Run" Tells a Tale of Hardship: When a Renovation Company Was Pushed Into Making an Animated Film

To discuss the "Bull Run" Meme, let's start with the film itself.

A "Sincere Work" from a Renovation Company: Rumored to Be a Roundabout Way to Recover Project Payments

The production company behind the film "Bull Run" is Dalian Jingyuan Culture, Film and Television Media Co., Ltd., established in March 2016, with legal representative Xin Yumeng, who is also one of the film's producers. The company changed its name in July 2021, formerly known as "Dalian Jingyuan Decoration Engineering Co., Ltd." Hence, netizens joked that a renovation company pivoted to animation and accidentally created a new god of the abstract scene.

Rumored online, source in watermark

"Bull Run" Box Office Reversal: From Just Over 7,000 Yuan in 10 Days to Over 2 Million in a Single Day

On August 5, "Bull Run" officially hit theaters. Although it premiered alongside popular summer releases like "Odyssey" and "Welcome to the Dragon Restaurant," it had virtually no resources, with its screening count barely a fraction of hit films, and its opening day box office was a mere 342 yuan.

By August 14, 9 days after release, "Bull Run" ticket sales were still just over 7,000 yuan. Many people hadn't even heard of the film, but unexpectedly, the crude modeling, stuttering animation, the thunderous voice acting of the calf calling "Mom," and the ink-wash style promotional poster all contributed to its viral spread online, drawing countless curious viewers and catapulting it to fame.

Reportedly, the film is set against the backdrop of a vast grassland, telling the heartwarming story of a calf named "Bull Run" who befriends a lark and is drawn into a dream world. In the dream, the lark witnesses Bull Run's transformation and growth, nurtured by love, perseverance, courage, and dedication, eventually becoming a brave little warrior who faces life and death with responsibility. The film is officially categorized as "parent-child animation," but its art style is admittedly quite amusing.

The journey of "Bull Run"

According to Maoyan Pro data, as of 10:00 AM on August 16, 2026, "Bull Run" has accumulated a box office of 2.531 million yuan, with a projected total box office of approximately 18.376 million yuan.

Behind the Scenes of "Bull Run": Film License Approval Isn't That Strict, Only Checking Hard Restriction Requirements

Regarding the widely discussed question of how "Bull Run" passed the stringent "dragon mark (film release license) approval," the film's official channels also responded publicly: "(Dragon mark review) only checks content compliance, not whether the film is good, whether the visuals are refined, or the quality of the plot. Mediocre, low-cost AI animations can smoothly obtain a release license as long as the content is compliant."

The official statement read, "This is also the key to any ordinary person being able to realize their animation dream!" And honestly, it does carry a somewhat inspirational flavor of 'even the little guy can achieve big dreams.'

Cultural Spread, Meme Reigns Supreme: 3 Layers of Cultural Reflection Behind "Bull Run" and the Meme Coin's 3,000x Miracle

After "Bull Run" sparked heated online discussion, the surging wave of Memes followed swiftly.

Some say "Bull Run" is the Chinese version of Pepe—not just in its counter-mainstream image, but also in its art style. If foreigners can elevate a crying frog face to a pedestal, why can't we push "Bull Run" out of Asia and onto the world stage? This is a spiritual expression on the level of cultural confidence and Meme symbolism!

When clips and images from "Bull Run" went overseas, they also sparked discussions among international netizens:

• "So cool, honestly";
• "Knew it was a bad movie in the first second, ended up kind of liking it."
• "Send it to America, add English dubbing, and it'll definitely blow up."

An animated film that was originally on track to claim the title of "lowest-grossing theatrical release of the year" has somehow been interpreted by many foreigners as a "rising star" and a "massive hit." Sometimes you have to admit: when something is rough to the extreme, it becomes abstract; and when it's abstract to the extreme, it commands attention and buzz.

Going even further, some have already created rich derivative works based on the little calf from "Bull Run." Some made abstract memes similar to the earlier "gonna find a carload of bread men to mess you up" trend, just swapping in the calf "Bull Run."

Others took the film's promotional poster, rotated it horizontally, and paired it with a K-line chart, making it look like a price fluctuation graph.

Still others gave "Bull Run" a fan-made mashup with the hit "Spider-Man," creating a new movie poster—"Spider-Bull: A New Day."

AI blogger CuiMao also quickly released a new AI video, using "delivery rider hopes for a stock market bull run" as the main storyline to tell a thrilling tale of a "bull market in stocks."

When a symbol evolves into a Meme, when an image becomes a vessel for countless meanings, and when all kinds of derivative works emerge, like previous Memes before it, "Bull Run" is no longer just a crudely made film—it has become a slightly kitsch yet highly social-capital-worthy buzzword.

Looking at "Bull Run" now: on the surface, it's a parent-child project by a mother fulfilling her child's "dream of making animation," taking 5 years to complete and carrying the warmth of family affection. From a symbolic value perspective, in a sense, it's a silent rebellion against today's assembly-line film industry and a mockery of the heroic cultural hegemony controlled by elites. From the perspective of real-life significance, it embodies the general public's longing for a bull market, their fond memories of market rises and economic upturns, and their hopes for the future.

Compared to these elements, the "miracle day" of the Meme coin is just one part of the story.

On August 14, a Meme coin with the same name as "Bull Run" launched. Trader Lana revealed she bought $99 worth of tokens when the market cap was only around $10,000. By August 15, the "Bull Run" Meme coin's market cap had surged past $12 million, with many early buyers seeing their $100 investments grow to over $120,000. Today, the "Bull Run" Meme coin spiked to nearly $30 million—another "3,000x miracle" unfolding in just 3 days.

All we can say is, miracles happen on-chain. Meme coins always find a way to create wealth for early entrants in ways ordinary people can hardly imagine.