How much did Li Ning and Greenland lose on the monkey small image they bought last year?
As the NFT market enters a bear market, even the market leader "Bored Ape Yacht Club" (BAYC) has not been able to escape, its floor price has plummeted fiercely, falling below 40 ETH, and the current offering is 38 ETH, with a decline of 14.92% in the past week. Despite the announcement of the launch of a new game called HV-MTL Forge on June 29th, this has not brought a significant rebound to BAYC's declining floor price.
So, in this context, let's take a look back at the well-known individuals and companies who invested in BAYC before. Without considering the airdrop value and other potential value, how much have they lost in their investment in BAYC?
Li Ning from China suffers a loss of $290,000
From April 23rd to May 4th, 2022, Li Ning from China launched a Bored Ape pop-up store offline. The host of this pop-up store is a non-existent monkey - the #4102 Bored Ape from the Bored Ape Yacht Club. According to on-chain data, Li Ning purchased the BAYC #4102 "Bored Ape" NFT on April 11th, 2022, for 120 ETH (worth $360,000 at the time).
In order to enrich the consumer experience and product design, Li Ning incorporated the image of the purchased "Bored Ape" Bored Ape Yacht Club #4102 into brand innovation designs and launched a series of trendy sportswear blending pixel and street elements. As mentioned earlier, Li Ning also specially set up a pop-up store with the theme of "Bored or Not Bored" in physical stores.
Based on the current floor price of 38 ETH, Li Ning's investment has suffered a loss of approximately $230,000. But if we consider it from the perspective of brand building and market promotion, the value of this investment may not be measured simply by currency value.
Greenland Group suffers a loss of $330,000
On April 29th, 2022, Chinese real estate company Greenland Group announced on its official WeChat account that it has purchased the Bored Ape BAYC #8302 and will use it as the NFT image for Greenland Group's digital strategy. Subsequently, Greenland Group opened a Twitter account, using the purchased BAYC #8302 as the Twitter avatar, with the account bio stating, "Let's create something together in this new #Web3 world."
According to on-chain data, Greenland Group purchased the Bored Ape Yacht Club (BAYC) NFT with the number #8302 for 140 ETH (valued at around $400,000 at the time). The BAYC with the number 8302 purchased by Greenland Group has special meaning: the pronunciation of "8" is similar to "secondary title" (means to hold), "30" represents the 30th anniversary of Greenland Group, and "2" symbolizes the new starting point of Greenland Group's second entrepreneurship.
Greenland Group has high expectations for this investment. They plan to build a virtual world called "Greenland G-World" that closely connects the virtual and real worlds through virtual reality and augmented reality technologies, creating seamless communication between online and offline scenes. However, based on the current floor price of 38 ETH, the unrealized loss of Greenland Group's investment has reached $330,000.
Similar to Li Ning, in terms of the value of cryptocurrency, Greenland Group's investment appears to be a loss at present. However, from the perspective of brand building and market promotion, we cannot assess the impact brought by this investment.
Allen Zhu, Unrealized Loss of $410,000
According to OpenSea data, on April 29, 2022, an address named "allenzhu.eth" purchased a Bored Ape with the number #9279 for 170 ETH. This matches the English name of Allen Zhu, a partner at GGV Capital. In addition, Allen Zhu has updated his profile picture on social media to the image of "BAYC #9279". Considering these pieces of information, it can be inferred that Allen Zhu, a well-known investor who has invested in Eleme and Yingke, is the owner of the "allenzhu.eth" address and the holder of this "Bored Ape".
At the time, BAYC #9279 was purchased for 170 ETH, worth about $480,000. Based on the current floor price of 38 ETH, Zhu Xiaohu's investment loss has reached $410,000.
Carson Wentz, $450,000
Carson Wentz, the chairman of Meitu Group, a Hong Kong-listed company, also bought a "Bored Ape Yacht Club" NFT and claimed to be in a state of uncertainty because of it. According to publicly available information, Carson Wentz revealed on social media that he has mixed feelings about his decision to invest in the "Bored Ape Yacht Club." He wrote in his circle of friends, "Got Fomo, couldn't help but buy BAYC #8848 for this Otherdeed #8848 land."
OpenSea data also shows that Carson Wentz's Ethereum address longling.eth purchased BAYC #8848 on May 1, 2022, for 187 ETH (about $520,000). At the same time, this address also holds multiple NFTs from other series, such as CryptoPunks. Despite being an investor who is well-versed in investments, according to the current floor price of 38 ETH, his investment has already resulted in a loss of $450,000.
Justin Bieber, unrealized loss of $1.09 million
According to on-chain data, singer Justin Bieber purchased the BAYC "Bored Ape" NFT with the number #3001 on January 29, 2022, for 500 ETH (approximately $1.28 million at the time). Based on the current floor price of 38 ETH, Justin Bieber's investment has already resulted in a loss of about $1.21 million.
Justin Bieber bought #3001 at a buying price that is 300% higher than the bottom price of Bored Ape Club (BAYC). As for the NFT design, it is a "Bored Ape" wearing a regular black T-shirt, with a pouty mouth, teary eyes expression, and no special rarity. Putting aside the language of NFT, this means that Justin Bieber's acquisition of the NFT has exceeded its value. No wonder everyone says that Justin Bieber bought not a bored ape, but a mood.
Steph Curry, Floating Loss of $110,000
According to on-chain data, NBA superstar Stephen Curry purchased Bored Ape Yacht Club (BAYC) NFT #7990 on August 29, 2021, for 55 ETH (approximately $180,000 at the time). After Curry bought this bored ape NFT wearing a rough suit, he used it as his social media avatar. This event caused a stir on Twitter and continued to ferment on Douyin (TikTok) in China, ranking first on the hot list with a popularity of 9.713 million.
Due to Curry's own influence, many fans followed in Curry's footsteps and changed their avatars to "Bored Ape" series, instantly transforming into a monkey army, which made Bored Ape Yacht Club (BAYC) NFTs stand out for a while. However, based on the current floor price of 38 ETH, Curry's trade has incurred a loss of approximately $110,000.
Neymar, Floating Loss of $430,000
Brazilian football star Neymar purchased two "Bored Ape" BAYC NFTs, with the numbers #6633 and #5269, on January 20, 2022, for 160 ETH (approximately $500,000 at the time), further boosting the NFT craze at that time.
Different from others, Neymar is not just one of the celebrities favoring BAYC. In fact, Neymar has purchased a considerable number of NFTs in 2022, as his gallery on Opensea showcases 63 NFTs, indicating that he is fully engaged in the NFT space. However, it is also evident that Neymar is not an exceptional NFT investor but rather an enthusiast. According to on-chain data, based on the current floor price of 38 ETH, Neymar has incurred a loss of approximately $430,000 with this investment.
Jimmy Fallon, floating loss of $140,000
Jimmy Fallon, the host of "The Tonight Show," revealed in a conversation with renowned NFT artist Beeple on November 12, 2021, that with the help of the crypto company Moonpay, he acquired a Boring Ape Yacht Club (BAYC) NFT.
After this conversation, the NFT community eagerly searched for the ape that Jimmy bought, leading them to Moonpay's OpenSea wallet and ultimately discovering BAYC #599. According to on-chain data, Jimmy purchased the #599 Boring Ape Yacht Club "boring ape" NFT for 46.6 ETH (approximately $210,000 at the time), which is a six-trait cream-furred ape wearing a captain's hat, a navy striped t-shirt, and heart-shaped sunglasses. Based on the current floor price of 38 ETH, Jimmy has a floating loss of approximately $140,000.
Kevin Hart, floating loss of $130,000
Like Jimmy, renowned comedian Kevin Hart made his first NFT purchase on January 26, 2022, with the help of Moonpay. After paying 79.5 ETH (approximately $200,000 at the time), Kevin Hart received the #9258 Bored Ape Yacht Club (BAYC) NFT, featuring a vibrant multicolored hat with a windmill on top. Based on the current floor price of 38 ETH, Kevin Hart is currently experiencing a paper loss of approximately $130,000.
As noted by BlockBeats, it is currently a paper loss status as the holder's on-chain records indicate that the held BAYC has not been sold yet (with some transfer records).
