Binance's "Super App Journey": From Crypto to US Stocks, Heading Towards 30 Billion Global Users

Original｜Odaily Planet Daily (@OdailyChina)

Author｜Wenser (@wenser 2010 )

On June 1, Binance officially announced that it will offer non-US users trading in over 7,000 US stocks and ETFs, and plans to launch bStocks, a product allowing users to self-initiate tokenized stocks, in the coming weeks. Combined with previous moves such as launching Pre-IPO contracts, event trenches, and prediction market entries, Binance's focus is rapidly expanding from the crypto market to a global asset pool covering traditional financial assets, crypto assets, RWA assets, and commodities.

In this capital feast centered around the AI industry and the US stock market, Binance harbors greater ambitions: starting from crypto, but not limited to it. As Binance co-founder Yi He previously hinted at the goal of "covering 3 billion global users and serving the global public's financial needs," Binance's "10x Growth War" will be swiftly fought with the strategy that "a super app is the super entry point."

Transforming from the top crypto exchange into a global asset and financial super app, the industry leader Binance is reshaping users' daily financial experiences through a triple combination of an asset scenario matrix, traditional asset coverage, and AI technology empowerment.

Binance's "Full-Asset Scenario Matrix" – The Underlying Logic of a Super Entry Point

For current crypto market users and even global investors, the current investment landscape is undoubtedly fragmented and highly compartmentalized. Apart from regional differences in regulatory compliance, the main user pain points are concentrated in the following areas:

First, asset types are extremely fragmented. Traditional financial markets like US stocks, Korean stocks, Japanese stocks, European stocks, and Hong Kong stocks are highly dispersed, with varying market access mechanisms and capital capacities; commodities such as crude oil, natural gas, gold, silver, and precious metals also have price determinations across different markets with dispersed liquidity; as for US stock assets and Pre-IPO pre-market assets, it's an even greater mess, with investment platforms scattered across different channels, networks, ecosystems, and platforms, featuring uneven entry barriers and numerous entry points.

Second, online and offline scenarios are disconnected. The mass adoption of crypto assets has not been realized as hoped, largely due to the difficulty in covering offline scenarios and bridging online-offline liquidity networks. Details like on-chain funding, stablecoin payments, offline consumption, and merchant channel networks have always been weaknesses for crypto assets. Meanwhile, the exchange between traditional financial assets and fiat currency systems represents a market gap waiting for online funds to be empowered by offline applications.

Third, there is a gap between investment needs and daily life. For a long time, limited by the separation of the banking system, traditional financial markets, and the crypto market, individual investors have found it challenging to balance investment assets with living assets, making smooth conversion and convenient usage between the two difficult. It's no wonder many people self-deprecatingly say, "Mending clothes at home, but spending like water on stocks/on-chain." This status quo is detrimental to user consumption and also limits returns from asset management and diversified allocation.

In response to these issues, Binance, with over 300 million users, offers a direct answer: "Binance provides whatever users and the market need."

Looking at Binance's main site, mobile app, wallet, and other entry-point products, it has formed a TriFi (Three Types of Financial Assets) matrix covering TradFi, CeFi, and DeFi assets:

• Asset Coverage: Binance has opened a proprietary US stock investment entry point, making it convenient for global investors to invest in traditional financial assets (covering US stocks, Pre-IPO pre-market assets, commodities like crude oil/gold), purchase crypto assets and stablecoins, and convert fiat currencies.
• Scenario Coverage: Leveraging its existing payment network and fiat-stablecoin conversion system, Binance's Binance Pay and Binance Card systems support users in online transfers, payments, and investment transactions, while also meeting offline living consumption needs, covering various online and offline scenarios.
• Ecosystem Closure: Through this "super entry point" of Binance, diverse assets including crypto assets, traditional financial assets, RWA assets, and commodity assets are seamlessly integrated, allowing users to conduct one-stop trading and allocation according to their own needs, covering the user's full lifecycle services. While ensuring openness, richness, and user stickiness, it achieves an on-platform closed loop of "Fiat -> Stablecoin/Crypto Asset -> Global Assets -> Wealth Management -> Consumption."

Binance's Full-spectrum Product Matrix: From RWA Assets to Tokenized Securities Markets to Prediction Markets

It is evident that Binance's strategic goal is no longer limited to "letting more users access crypto assets," but has shifted its focus to global financial inclusion and asset coverage. By creating a super app and a super entry point, it aims to truly make finance beneficial to users' lives and assets serve users' daily needs, rather than being mere speculative tools. This is also the grand vision that Binance co-founder Yi He previously mentioned at the Hong Kong offline conference: "The AI singularity has arrived; Binance aims to serve 3 billion people globally."

Based on the concept of the full-asset scenario matrix, Binance's super entry-point moat is being gradually fortified. This is evident from recent data on its TradFi contracts and Pre-IPO pre-market offerings.

TradFi Contracts and Tokenized Assets Launch on Binance, Forcefully Prying Open the Traditional Finance Window

According to CoinDesk data, after Binance launched its first Pre-IPO perpetual contract – SpaceX pre-market assets – on May 21, its market share quickly exceeded 60%, reaching approximately 65% on May 27. In the 7 days following the launch, daily trading volume exceeded $100 million on 4 of those days. Looking at this single popular asset, it's clear that Binance still possesses a dominant ability to import and retain liquidity when introducing TradFi assets.

Furthermore, data from the TradFi perpetual contract market shows Binance remains a leading player in this track:

• Over the past two months, Binance's overall market share in the TradFi perpetual contract market has remained around 45%-60%, ranking first in a market currently averaging about $7 billion in daily volume. Commodities accounted for up to 65% of total monthly trading volume in the TradFi market, with Binance's share exceeding 60%.
• On the Binance platform, since the launch of TradFi perpetual contracts on January 28, 2026, trading volume has grown from approximately $563 million to about $8.5 billion in the past 7 days, covering over 20 underlying assets, representing roughly 15x growth, which is still expanding. As Micron Technology's market cap surpassed the $1 trillion mark, the MU/USDT perpetual contract's trading volume on Binance peaked at nearly $1.6 billion, triple its previous peak.

The successive launches of the SpaceX Pre-IPO perpetual contract, OpenAI Pre-IPO perpetual contract, and Anthropic Pre-IPO perpetual contract mean that Binance has broken down the "asset high wall" that previously stood before crypto users. It provides a "super entry point" for crypto traders, derivatives users, retail investors seeking Pre-IPO exposure, and users interested in traditional financial markets to partake in the era's dividends of traditional finance, thereby deeply connecting the US stock market, commodity markets, and crypto liquidity.

The US stock trading product announced by Binance yesterday is also a crucial part of this strategy.

According to official sources, this product will provide direct access to the underlying assets of US stock brokers, offering non-US investors zero-commission trading opportunities for over 7,000 stocks and ETFs; the minimum investment is $5, and users can purchase using cryptocurrencies like USDC, USDT, and BNB; dividends will be automatically deposited into accounts; trading hours are Monday to Friday, with 7/24 access. The trading is supported by broker Nest Trading, while brokerage custody and dividends are handled by Alpca, a New York-based firm.

Additionally, Binance plans to launch "bStocks" based on BNB Chain, allowing users to convert their held stocks into tokenized assets circulating on-chain for instant settlement and potential DeFi use cases (such as lending and liquidity provision), further bridging traditional equity and on-chain assets.

Upon closer inspection, Binance's move is not just about short-term fee income, but carries three strategic implications for the medium to long term:

First, it is about seizing the key pricing power of high-quality assets. By anchoring prices of Pre-IPO assets, Binance can become a "price barometer" for many quality assets, making it convenient for institutional and individual users to gauge market sentiment and price trends of various assets before their IPOs.

Second, it is about competing for comprehensive capital liquidity. Through this super entry point of Binance, the liquidity of TradFi funds and the crypto market will further achieve deep confluence. The former can participate in the crypto ecosystem in the form of stablecoins and crypto assets, while the latter can be injected into screened high-quality assets from traditional financial markets, further broadening the liquidity base of the Binance platform.

Third, it is about competing for massive user adoption. By covering US stock assets and high-quality pre-market assets, Binance can meet the diverse investment and consumption needs of various global users through a single super app, allowing people to flexibly allocate funds, adjust investment positions, and enjoy benefits like wealth management or early pricing. While expanding the scale effect, this will lead a new wave of explosive user growth.

In summary, by leveraging "single high-quality assets" to pry open the "entire traditional financial market," Binance's asset layout not only upgrades its own "super entry point role" but also further breaks down the platform's original asset boundaries, accelerating its transformation into a comprehensive financial platform.

The "AI Key" in Binance's Hands – The Smart Engine Driving the Super App

If the layout of the full-asset matrix provides greater "breadth" for Binance's liquidity market, then AI is the "intelligent engine" that empowers Binance to become a "super app" with "market depth."

Currently, Binance's AI landscape primarily includes the following three core applications:

Trading End: Binance AI Pro facilitates users in implementing automated strategies using AI tools and AI Agents, supporting real-time execution of trading operations and allowing for segregated and decentralized management of fund sub-accounts. While improving trading efficiency, it meets users' strategic needs for fine-grained trading.

Security End: Based on its existing risk control management system, Binance has systematically upgraded its security using AI technology. According to reliable data, since 2025, Binance's AI security risk control system has cumulatively prevented over $10.5 billion in risk and fraud, achieving remarkable results in preventing asset phishing and AI deepfakes. The personal assets of millions of users have thus been safeguarded, avoiding financial loss.

Compliance End: As a leading exchange in the industry, Binance's efforts in regulatory compliance have always been evident. In the AI era, Binance has combined AI technology to build a complete "AI compliance system." For the wide variety of tokens, Binance launched the "AI Token Report" feature, allowing users to check project risks. In terms of AML anti-money laundering compliance, Binance leverages AI to enhance transaction monitoring, detect abnormal behavior, and generate suspicious transaction reports. Furthermore, approximately 80% of security attacks targeting Binance involve some degree of KYC fraud, and AI serves as a key defense layer in its compliance system.

Thus, with the help of AI large models and application tools, Binance achieves full-chain security management, covering different aspects such as research, decision-making, execution, and risk control. While significantly enhancing user experience and platform security, it solidifies the foundation of the platform's asset management and risk control.

Driven by AI technology, Binance's "super app" will be more secure and boast greater user stickiness, continuously focusing on personalized recommendations, risk alerts, and user-friendly operations.

Conclusion: The Era of Super Apps Has Arrived, Binance is the Super Entry Point

Currently, building on multiple advantages like its accumulated 300 million users, a full-asset scenario matrix, an entry point to traditional financial market assets, and the AI-driven engine for security and development, Binance possesses the foundational conditions to become a new generation super entry point, inching closer to its ultimate vision of becoming a global comprehensive financial platform.

With the deep integration of traditional financial assets and crypto assets, and the rapid development of the 7/24 trading era, Binance, holding a certain first-mover advantage, has become "the first to eat the crab in the era of the super entry point."

From the moment Binance chose to proactively seek change and embrace US stock assets and traditional financial markets, its vision of "Exchange The World" has been gradually turning from an ideal into reality. The Binance platform itself will evolve from a single trading tool into the indispensable "Super Financial APP" for the future 3 billion users.

More assets, one-stop entry point – this is the answer Binance provides for the era, and also the challenge of the times that the global financial market presents to all leading players.

As the "number one crypto exchange," Binance is the natural choice.

References:

A More Inclusive Path to Financial Future

Super Entry Point: The Convergence of TradFi, CeFi, and DeFi on Binance

Yi He: The AI Singularity Has Arrived; Binance Aims to Serve 3 Billion People

Data: Since 2025, Binance's AI Security System Has Protected Assets Worth Over $10.5 Billion