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Yuga Labs Startup Memoir: How One Sentence Became $4 Billion
区块律动BlockBeats
特邀专栏作者
2022-03-23 07:07
This article is about 3493 words, reading the full article takes about 5 minutes
Everything stems from the sentence on February 1, 2021: "Let's make an NFT."

Original title: "Let's make a NFT"

Original source: Yuga Labs

Original Compilation: Rhythm BlockBeats

March 23,Boring Ape parent Yuga Labs raises $450M at $4B valuation, a16z led the investment, and Animoca Brands, LionTree, Sound Ventures, Thrive Capital, FTX, MoonPay, etc. participated in the investment.

It only took Yuga Labs more than a year to go from a picture at the beginning to a valuation of US$4 billion, from obscurity to the stars of sports, entertainment, and VC. Acquire well-known IP, launch Ape Coin, use exciting videos to tell everyone about the arrival of Otherside and other IPs, and finally push the emotions to a climax with the financing news led by 450 million US dollars a16z.

The founding team of Yuga Labs also wrote their own stories on the official website. Everything stems from the sentence on February 1, 2021: "Let's make an NFT." Rhythm BlockBeats translates it as follows:

We start with a detailed business plan.

Yuga Labs was founded by four friends: Gargamel, Gordon, Tomato and Sass.

image description

(“In my opinion, the profile picture Gordon gave me on his phone was kind of rude??” -Garga)

Take it easy, let's start from scratch

Gordon and Garga first became interested in cryptocurrencies in 2017. They were excited at the time, but Twitter was full of shitposting.

You can read everything on Crypto Twitter and just scratch the surface of what's going on. Also, the crazy characters you meet while browsing Crypto Twitter looking for alpha (in search of the next crapcoin) are really engaging. So many millionaires (and many pretending to be) have anime profile pictures and send each other drab memes.

They contributed to cryptocurrency in the only way they knew how: read a lot, spent some money, made some money, then lost it all.

Early 2021,The Hashmasksrelease. We've heard about other NFT projects before, such asCryptoKitties andCryptopunks. But for the first time, Hashmasks feels that the technical aspects of NFT projects are not the focus. This is an art project mediated by blockchain and NFT technology. Technically, without doing anything crazy, it moved the whole space forward.

They sent another text message.

image description

(Garga text to Tomato. "At the time I thought JavaScript was important for making NFTs, but it wasn't super awesome." -Garga)

It feels like a new wave of culture is entering cryptocurrency (and, more specifically, Ethereum).

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Ape, nature is Ape.

Cryptocurrency traders have long referred to themselves affectionately as "Ape." This is one reason why some of the most valuable NFTs in the Cryptopunks series are apes. We envision a future where crypto changes the world and everyone in the crypto space "makes it" (Supercycle, etc.). Everyone who "copycats" or works hard to get into cryptocurrency has grown beyond their wildest imaginations. But then what? What do boring "apes" do?

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come true

After working with a team of freelance commercial illustrators to bring the idea to life, Bored Ape Yacht Club was ready to go. BAYC launched a week-long pre-sale on April 23, 2021, at a cost of minting Bored Ape NFTs of 0.08 ETH, or about $220 in U.S. dollars at the time. After a very slow week (only about 500 apes were minted during the pre-sale), all the remaining boring apes were minted in one wild night. The collection is sold out on May 1, 2021. At one point, BAYC was the most used smart contract on the Ethereum network, leaving UniSwap far behind.

OG team

Portraying these ragged, punk, world-weary bored apes is the result of a team of talented freelance illustrators.

@allseeingsenecaAfter four days of working on the basic character design under our creative direction,@migwashere@thomasdagleyWorking with two other unnamed artists for over a month, they created various expressions, clothing and accessories, as well as the design of the club itself.

and@thomasdagleyandDrawn by @lovansillustration,@1800seandotcomSerum artwork provided.

those important moments

April 23, 2021

The Bored Ape Yacht Club has a week-long pre-sale. The cost to mint a Bored Ape NFT was 0.08 ETH, which was about $220 at the time. A total of approximately 500 apes were cast during the pre-sale period.

May 1, 2021

After a torturous week, the remaining bored apes (9,500 or so) were all cast in one wild night. The collection sold out in the early hours of May 1, 2021. That night, BAYC was the most used smart contract on the Ethereum network, leaving UniSwap far behind.

Our Discord went from a completely dead place to the hottest place in crypto.

May 9, 2021

BAYC LoFi Radio began as a recorded video, which became live on May 21st. Truth be told, we're focused on other things in the roadmap, so the YT channel device has broken down multiple times, which is why there are very few views or comments lol.

May 29, 2021

June 18, 2021

June 18, 2021

The Bored Ape Kennel Club (BAKC) joins the BAYC family. Every Boring Ape owner can get a companion dog NFT from the Boring Ape Kennel Club smart contract. Adoption drives are usable for a week, then shut down forever. All proceeds from royalties for the first 6 weeks are donated to several animal charities, after which secondary sales commissions are set to zero.

August 8, 2021

We celebrated the grand opening of the BAYC Riverboat Casino in Decentraland with Virtual Money Poker (powered by Decentral Games).

August 21, 2021

We've teamed up with The Hundreds on a collection of t-shirts, hoodies and rugs.

August 28, 2021

Mutant Ape Yacht Club (MAYC) was established. Every Boring Ape owner receives a serum that can be used to mutate their Boring Ape into a mutant ape with the corresponding traits. An additional 10,000 Mutant Ape NFTs are also available from Public Mint.

September 9, 2021

Sotheby's "Ape in!" auction of 101 bored apes and 101 BAKC dogs has started. The Bored Ape lot hammered $24,393,000 and the BAKC lot $1,835,000.

September 13, 2021

We launched an interactive scavenger hunt for BAYC members as they explored the inside and outside of the clubhouse and solved puzzles left by a mischievous monkey named Jimmy. We awarded the winner 10 ETH, a bored ape, a BAKC dog, and a pair of special kicks made by RTFKT.

September 17, 2021

Apes, Mutants and the wider NFT community dressed up to celebrate at Christie’s “No Time Like the Present” auction in Hong Kong, featuring four bored apes in suits. Bored Ape #1401 sold for HK$5,000,000 (US$640,000).

October 31 - November 6, 2021

image description

All event images are courtesy of BAYC members and are not part of Yuga's media kit.

December 17, 2021

Together with gmoney and PUNKS Comic we bring adidas into the world of NFTs.

January 21, 2022

We start the battle. Bored Ape and Mutant Ape holders participated in the week-long BAYC x MAYC Mobile Game Contest. The top 1,000 scorers in each NFT collection are eligible for physical prizes, including plush toys, artist-made bongs, sewer grill sculptures, pinball machines, and a modified 2002 Honda Accord.

today

Yuga Labs has grown from four founders to over 40 people. Our new CEO Nicole Muniz aka @VStrangeYUGA and CCO @pezYUGA (who have been with us almost since the beginning) join our new COO @SodaOps and co-lead the team scaling the greater Yuga world.

It's just the beginning.

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