遍地积分制，Web3越来越像Web2了

These days, in addition to Grayscales crazy selling of coins, which caused the market to plummet and frightened many respected US stock traders, Zetachains airdrop results also made community users feel cold. Yesterday, the crypto wallet Rabby wallet launched a points system and has issued initial points to each EVM address. When I saw this news, in addition to lamenting that MetaMask might be lost if it doesnt issue coins, I also wanted to say, Why is it just points again!

There used to be an insurmountable winter for the Mao Mao Party, but now there are not only electronic beggars begging online, but also a points system. Mass Adoption has not been completed, but the gameplay of Web2 has become more and more similar. Todays Crypto is no longer pure.

With the points system, Web3 is becoming more and more like Web2

Rabby is not the first wallet to engage in a points model. In August 2022, Rainbow Wallet launched Rainbow Boost, which is a system for marking, points, and incentives for on-chain address behavior. The set Raindrop rules are used as points. Calculate user participation, activity and contribution in the community. At the end of 2023, Rainbow announced that wallet addresses that have had transaction activities on some EVM chains can be awarded retrospective points by importing them into Rainbow, and a ranking list has also been set up. Although the project team has never said that points will be related to airdrops, the parachute icon on the wallet interface has to arouse peoples imagination.

Prior to this, Blur, which made a surprise attack on OpenSea, was the only one who was mainly talking about points. The most popular one in 2023 is Friend.Tech. Buying keys and voting every week, and accumulating points and exchanging airdrops has become the edict of every user. After the downward spiral of Friend.Tech TVL, Layer 2 Blast launched by the founder of Blur has followed up with an early access version, and everyone invited to join can earn Blast points. Of course, Blast also has airdrop expectations.

In addition to the above mentioned, the Solana ecosystem is also very fond of earning points. Jito Labs launched a points activity in September 2023 and issued coins in December of the same year, which made the entire crypto community FOMO. They looked for other projects with point activities in the Solana ecosystem to start interactive airdrops.

The previous points-promoting projects at least earn points through users actual interactive experience with the product. What is difficult to understand is that some projects launch activities to earn points by signing in. You can just look at your account without interacting or paying fees. Something is increasing. The uncomfortable thing is that you have to sign in continuously, otherwise the points will have to be accumulated from scratch. But as long as you add the words potential airdrop, you wont have to worry about no one doing it.

An event calendar launched by a project to earn points for signing in

Why is it becoming more and more like Web2? According to the author, these point systems are like Meituan’s rice grains and Ele.me’s food beans. You give me points when I place an order, and you give me points when I interact. But these foodie beans and rice grains can also deduct part of my meal money when I place an order next time, so the project team can obviously go further. For example, the points can be used as gas fees, which makes it more like Web2.

Tangible points, intangible governance

Some voices believe that points are now the same as liquidity mining in the past. When assets are deposited, the contents in the account will rise. But in the past, it was the balance that increased, but now it is the points that increased. Complaints are complaints, we still need to face up to why more and more Web3 projects are starting to launch point systems.

We have to admit that attention is the scarcest resource, and the founders of the Web3 project must have realized this. If there is no plan to issue coins but you have to win over people, you have to find a way to keep users paying attention. Points are just a simplified version of the traditional interactive gambling airdrop method. The project has obtained good data, and users are also interested in future airdrops because of the increase in points. expected to increase. But as more and more projects adopt a points system, users’ attention on specific projects will definitely be distracted.

The project side wants traffic, users want coins, and points are a weak connection point between the two. For example, $DEGEN has achieved a good balance in this regard. It is a meme coin airdropped to the Degen channel community on Farcaster. Users can earn points by posting in the channel, and the points can be clearly converted into tokens, and will also Launching the second season airdrop.

Behind the points is the governance philosophy of the project side, and developers want to use this tool to improve user retention and participation. But it still treats the symptoms rather than the root cause. Users are attracted by airdrops, essentially for the currency, and the project side blatantly PUA users through the points system, obviously ignoring the elephant in the room.

What users are now disgusted with may not be the endless points system, but they are questioning the vague but accurate value given by the project party to the points.Variant Fund member Li Jin once wrote an article on how to develop a more complete Web3 points system. One of the points mentioned is that maintaining the ambiguity of point values ​​can provide greater flexibility. This approach allows project parties to freely Customize the value of points to manage costs and test incentives while also maintaining user interest.

Points are something you can see, but what you can’t see is the naked “calculation” of the project side. The Lu Mao Party continued their spring plowing, but the landlord had changed the field.