连续5日收入超越Pump.fun，NOXA背后“独狼”开发者逆袭

Original by Odaily Planet Daily (@OdailyChina)

Author: Golem (@web 3_golem)

How to make tens of millions of dollars in a week? NOXA, a Meme launch platform built on Robinhood Chain, has the answer.

According to Dune data, NOXA has outperformed Pump.fun for 5 consecutive days, with total protocol fees exceeding $13.44 million. What’s even more staggering is that NOXA is backed by just a single developer: Amun Phantom (X: @AmunPhantom), directly dwarfing Pump.fun’s legendary tale of a "hundred-person team generating over $500 million in profit." If all of NOXA’s protocol fees belong solely to Amun Phantom, then he might be the first person to reach A9 (nine-figure wealth) on Robinhood Chain.

The outside world attributes NOXA’s explosive success to "luck": it happened to coincide with the launch of Robinhood Chain, and CASHCAT, the coin launched on its platform, happened to get a shoutout from Robinhood’s CEO, pushing its market cap to $230 million in just 3 days. Robinhood Chain needed Meme coins to generate buzz for its cold start, and NOXA was simply the lucky one chosen.

But if you look into Amun Phantom’s past, you’ll find his success is far from accidental; it’s more like a long-planned "Degen" underdog story. Back in October 2025, he set his motto: The reason you can't be a successful crypto developer is that you haven't gone deep into the trenches. At that moment, the gears of fate may have quietly clicked into place.

2. The Degen Developer and His DegenFi

Although players generally view NOXA as a Meme launch platform similar to Pump.fun, Amun Phantom himself never sees it that way. He believes NOXA is the first and currently only DegenFi protocol on the market.

The Degen spirit is often considered a positive term in the crypto context. If a crypto player calls themselves a Degen, it means they are more perceptive than the average person, highly adventurous, open to new things, and don't stubbornly cling to old ideas. The bio of NOXA’s official X account directly showcases its positioning: "Always the first to support the newest blockchains, even before they officially launch."

By building a protocol with the Degen spirit, Amun Phantom’s NOXA has been "absolutely crushing it" on Robinhood Chain.

NOXA was already teasing Meme coins launched from its platform before Robinhood Chain officially went live on July 1st, but it didn't have much of an effect. It wasn’t until July 8th, when Robinhood’s CEO posted on X saying, "While I aim to build Robinhood Chain into the best payment chain for RWAs, it’s also suitable for Memes," that the market cap of CASHCAT, a Meme coin launched on NOXA, surged. This marked a turning point for NOXA.

According to Dune data, starting July 8th, the daily number of new Memes on Robinhood Chain exploded, with an average of over 15,000 new Meme coins per day. Since NOXA was the earliest Meme launch platform to support Robinhood Chain and was the launchpad for the leading Meme coin CASHCAT, it firmly held its top position even amidst competition from over 10 other Meme launch platforms. Over 80% of Meme coins on Robinhood Chain are launched via NOXA. (Odaily Note: On July 12th, the NOXA website experienced downtime due to a Cloudflare issue, preventing token creation.)

Daily New Memes on Robinhood Chain

Simultaneously, NOXA’s total active wallets have exceeded 270,000. Although daily active wallets and daily new token creation are lower than Pump.fun's, starting July 8th, NOXA’s protocol fees have surpassed Pump.fun for 5 consecutive days, with total protocol fees exceeding $13.44 million. From July 8th to July 12th, it contributed over $11.6 million in revenue. If all protocol revenue goes solely to Amun Phantom, it means he earned tens of millions of dollars in just 5 days.

NOXA Protocol Fees

Rome wasn't built in a day. In its early stages, NOXA was just a DEX, providing users with Swap services for new chains. In September 2025, NOXA announced on X its plan to launch a token issuance platform similar to Pump.fun. The Launchpad officially launched in October, initially supporting the public chain Monad, and directly copied Pump.fun’s internal and external pools and bonding curve mechanism.

The initial results weren’t great, but Amun Phantom didn't get discouraged. Subsequently, NOXA supported other new public chains like Plasma and MegaETH. Amun Phantom strictly adhered to the Degen spirit: if one shot misfired, he'd quickly move to another spot, never wasting energy on self-doubt. It was only with the arrival of Robinhood Chain that Lady Luck finally smiled upon him.

Now, NOXA’s token issuance mechanism is vastly different from Pump.fun’s. Amun Phantom has removed the bonding curve. Every token on NOXA now goes directly into a Uniswap v3 pool, functioning similarly to Clanker. He has also removed the Swap functionality from the platform, making it a pure token issuance platform.

2. Cycle Builder or Degen Developer?

Perhaps after reading Amun Phantom's story, many developers will feel a mix of emotions.

On one hand, Amun Phantom is undoubtedly an excellent developer. He doesn't just focus on backend development; he's on the front lines, understanding the latest market trends and needs. He is a developer, a product manager, and a Degen player. His success is 90% hard work and persistence plus 10% luck. No one knows which new chain will explode, so Amun Phantom simply doesn't make a choice; he develops Meme infrastructure for every new chain immediately.

This kind of rapid response isn't unusual for resource-rich, team-oriented Web3 giants like OKX or Binance, but for a small team or even an individual like Amun Phantom, persisting with the Degen spirit from 2025 until now, and finally achieving results on Robinhood Chain, this execution and conviction are commendable.

But on the other hand, Amun Phantom might not be a crypto builder and entrepreneur worthy of user trust.

Developers "copying" existing applications and adapting them to new blockchains is a well-known path to profit for crypto programmers. Being the first project in a space is enough to dominate a nascent market and reap significant rewards (Related reading: 10 Ways Ordinary Programmers Can Make Money in the Crypto Industry). Amun Phantom is one of them, just more perceptive and harder working.

True cycle-surviving builders and entrepreneurs often look down upon or even despise this type of developer. They enjoy the early market dividends without giving back to the market, simply packing up and leaving. More importantly, they disrupt the market's entrepreneurial environment, exacerbating the collective distrust users and investors have towards project teams.

This model also dictates that Amun Phantom won't spend much time "building" on a single public chain ecosystem or polish a product excessively. Once the hype around Robinhood Chain fades, Amun Phantom will likely pivot to another new chain to start a new game (Odaily Note: He has shilled many Meme coins on his personal X account).

Therefore, comparing NOXA and Pump.fun at this stage is meaningless. The true test of whether a project and its founder are reliable is always how they choose to act after being in the spotlight.

But perhaps Amun Phantom currently has no time to ponder these strategic-level issues. The NOXA website has been down for over 20 hours. At this critical juncture, every second of downtime means competitors are eating further into NOXA's market share. Let alone beating Pump.fun, just maintaining its position as the top launch platform on Robinhood Chain has become a serious problem.

Whether he will ultimately succeed as a Degen developer or just be a flash in the pan, time is running out for Amun Phantom to provide his answer.