```html 現実版「ブラックミラー」Pumpfun Go：40円でトイレを舐め、1.4万ドルで額にロゴを彫る

Original: Odaily Planet Daily (@OdailyChina)

Author: Golem (@web3_golem)

If someone offered you 4000 RMB, would you be willing to lick a toilet floor?

At first glance, most people would feel offended, as if their dignity had been trampled. But after calming down, their minds might start to waver - "Just this once, sacrificing a bit of dignity seems worth it."

This is not a plot from a human nature experiment film, nor a fictional moral dilemma, but a real bounty posted on the task platform Pumpfun Go. If you just seriously debated over 3000 RMB, I have to tell you that someone else has already bent down faster than you, and the actual reward wasn't 4000 RMB, but about 40 RMB ($5.63).

A black man submitted a completion video of licking a gas station toilet floor

Licking a toilet is just a regular bounty on Pumpfun Go. There are even more extreme ones: eating live insects, quitting your job in front of your boss, forehead tattoos... and the ultimate task: suicide (1000 SOL, worth about $700,000).

(Suicide Bounty)

Here, the rich use money to purchase novelty and humiliation, the poor use their bodies and dignity to survive, and the spectators consume it all with relish from behind their screens. When "we need money" becomes the ultimate passport, how much further can the bottom line of human morality recede?

Pumpfun Go: Pay Anyone to Do Anything

Pumpfun Go is a new product launched by the overseas Meme coin launch platform Pump.fun in early June. Its slogan is brutally simple: Pay anyone to do anything.

On Pumpfun Go, anyone can create bounty tasks anonymously, complete them anonymously, and submit evidence (mostly videos) to compete for the reward, which is paid in cryptocurrency. To prevent creators from backing out, the platform requires the full reward amount to be placed in escrow with a third-party account upon task creation. Finally, the official team reviews all submitted evidence based on the creator's pre-set judging criteria and decides who wins the bounty.

According to official data, within less than a month of launch, 238 bounty tasks have been listed on Pumpfun Go. Task completers have claimed $605,000 in rewards, with pending tasks totaling $225,000, averaging $3,487 per task.

The task with the highest current available bounty (approximately $56,000) was posted by an online gambling platform, requiring the challenger to summit Mount Everest and place a bet on that platform. The second-highest bounty (about $28,000) was posted by a Meme project, requiring the challenger to run a full marathon wearing the "memecoin" mascot costume and break the world record of 3 minutes 14.46 seconds for a mascot running a marathon. The third-highest bounty (about $26,000) requires the challenger to visit the match venues of every team participating in the World Cup in person, film a video, and shout "$WORLDCUP2026 COIN TO THE MOON."

The highest bounty tasks on Pumpfun

In reality, most bounty tasks posted on Pumpfun Go are related to promoting Meme coins. Pump.fun's original purpose in launching this product was to incentivize players to build up Meme coins and unlock more gameplay possibilities.

For example, the NEET community, themed around "decadent culture," offered a $14,000 bounty for organizing a NEET parade in New York, and a $3,000 bounty for quitting a job in front of the boss. The FITNESS community, themed around health, offered a $150 bounty for doing 100 push-ups in 60 seconds. The CHANCE community, themed around charity, offered a $1,500 bounty for organizing a trash cleanup activity.

Five challengers split the $1,500 bounty posted by the CHANCE community

But the examples above are probably the only "heartwarming" aspects of Pumpfun Go. The majority of the remaining tasks are filled with insults, bad taste, and harm.

As soon as Pumpfun Go launched, many people saw it as a real-life version of the first episode of Black Mirror's seventh season, "Common People." However, another film released 10 years earlier, "Nerve," had already predicted the inevitable traffic traps, cyberbullying, and collective madness of anonymous groups accompanying Pumpfun Go's popularity.

In the film, the protagonist Vee is a shy high school girl. By chance, she downloads a wildly popular live-streaming game called Nerve, where viewers can pay to set challenges for players. Initially, the challenges are harmless, like kissing a stranger or going outside in a weird costume. But as viewership soars and prize money increases, the challenges become increasingly dangerous and bizarre, such as stripping, or riding a motorcycle blindfolded at high speed.

The protagonists in the film are asked to strip in an elevator

The core of Meme coin hype is attracting attention. From the perspective of human nature, bizarre, insulting, exaggerated, and stimulating content always grabs eyeballs more easily than heartwarming or positive content. To generate topics for their Meme coins, players are inevitably drawn to post controversial bounty tasks, leading Pumpfun Go down the path of absurdity and chaos.

Into Absurdity and Chaos: Earning $14,000 for a Forehead Tattoo

Pumpfun Go's platform rules explicitly prohibit posting bounties related to violence, defamation, threats, discrimination, and pornography. Content with substantive harm is easily identifiable, but bounties with bizarre or insulting elements cannot be banned. There is no universal bottom line for human tolerance of morality and dignity. The relationship between these task posters and challengers is simply "one is willing to pay, the other is willing to play," because the compensation is too generous to refuse.

Currently, the user with the highest earnings on Pumpfun Go is "riri_z1." He completed just one task and earned approximately $14,000 (about ¥95,000) – the task was to get a tattoo of "bounty.fun" on his forehead.

The task poster required the challenger to tattoo "bounty.fun" on their forehead because they had launched a meme coin with the same name, aiming for massive attention in a short time. The task completer was an elderly Filipino man. In his submission, he simply said, "we need money."

But how did a man in his sixties find this obscure bounty platform? The truth of this story is likely that a challenger who saw the task wanted to earn the bounty but didn't want to tattoo their own forehead, so they found a local elderly man to do it. How much of the bounty the old man actually received is something no one cares about.

"riri_z1" was not the first to complete a forehead tattoo task on Pumpfun Go. Challenger "arivu" was the pioneer in this category, and his story is even more dramatic. On June 6th, he got the meme coin "$boutywork" tattooed on his forehead for a bounty of about $3,000. However, the task poster, ayushquant, had misspelled the coin name, writing "$boutywork" instead of "$bountywork." He then posted a new forehead tattoo task, refusing to recognize "arivu's" tattoo.

arivu tattooed "$boutywork"

Six days later, "arivu" completed the new task, tattooing the letter "n" between "u" and "t." Perhaps moved by "arivu's" sincerity, the officials ultimately awarded him the bounties for both forehead tattoo tasks, totaling approximately $6,000 (about ¥40,000).

When submitting the task, far from resenting the task poster ayushquant for the misspelling, arivu's note was filled with gratitude: "Thanks @ayushquant for this opportunity again, and thanks to pump.fun, thank you for creating opportunities that can truly change people's lives."

Other high-paying completed bounties on Pumpfun Go are similar to the forehead tattoos, filled with curiosity, absurdity, and pranks. ayushquant is the task poster who has paid out the most on Pumpfun Go, spending about $10,000 in total bounties. His posted tasks include drinking a bottle of hot sauce, eating three live insects on camera, and doing a backflip off a roof into a pool. — ayushquant also posted some bounties like helping the homeless, but they didn't get nearly as much attention as the "extreme" challenge tasks.

A black man ate three live insects on camera for a bounty, earning $174 (about ¥1,200)

What are we really lamenting?

Even though all challenges are voluntarily completed by participants, who often express gratitude to the posters after receiving payment, various sectors of society still criticize Pumpfun Go for essentially inducing vulnerable people to perform humiliating acts in public that degrade their dignity, amplifying the darker aspects of human nature.

Under a discussion thread about arivu's forehead tattoo on the overseas social platform X, an X product manager commented, saying: "It's sad. Now that all the rich people have left the crypto industry, the whole space is just American teenagers forcing poor people to do embarrassing things."

New York State Governor Kathy Hochul directly quoted the Pump.fun announcement of Pumpfun Go, stating, "The first order of business should be to put a bounty on legislation aimed at banning this dystopian nightmare." (Odaily Note: Pump.fun's parent company, Baton Corporation, is based in New York.)

New York State Governor criticizes Pumpfun Go

But Kathy Hochul's remarks were quickly countered by Pump.fun supporters. The Meme coin account Chill House sarcastically retorted: "Your Excellency the Governor, hello! This new product (Pumpfun Go) is just as serious as New York State's worsening homelessness problem since the pandemic. How will you solve the underconstruction of housing so people don't have to sleep on the streets?"

In the eyes of supporters, Pumpfun Go does not amplify the wealth gap and inequality; instead, it offers an opportunity for those struggling to improve their lives, even creating a new form of "wealth distribution." A challenger named xavz, who completed the "quit your job in front of a mirror" task for a $3,000 bounty, even spoke out from personal experience.

Challenger xavz wrote in his task submission: "I did this because neetcoin (the task poster) gave me a much better opportunity than my company. I can earn $3,000 a day just by completing this task, whereas my company pays me $200 a month. Plus, I can work from home and spend time with my family."

xavz quit his job to earn a $3,000 bounty

Pump.fun itself has offered no response to the overwhelming criticism on social media. Its only action was announcing on June 25th that it was hiring a Chief Legal Officer (CLO), with an annual salary of $1 million to $5 million.

This debate over the bottom line of morality and dignity likely will never reach a conclusion. Within Pumpfun Go's entire mechanism, the rich gain amusement, and the poor gain money. It seems like a mutually beneficial, perfectly fair "win-win." So why is it that those of us witnessing it all still feel an uncontrollable, deep-seated sadness and lament?

Pumpfun Go reflects the actual power structure of our society. The greatest asset the rich possess isn't money, but the poor. When a person is desperate enough for money, dignity, body, and reputation all become commodities that can be priced. How much will people sacrifice for the simple phrase "we need money"? Exploiting economic inequality to make the impoverished or desperate perform permanent or high-risk acts for a bounty – this is a sin that Pump.fun can never wash away.

We do not lament those who are struggling in life, because we know that if we stood in their shoes, we might not make a different choice. What truly saddens us is that in an era boasting technological leaps and civilizational progress, society still operates in this way, transforming the suffering, embarrassment, and loss of dignity of the weak into content for spectators to casually consume and like.

If we gaze into the abyss of history, we realize this fundamental dynamic may not have changed for millennia. From slaves bleeding to entertain nobles in Roman arenas of the 3rd century BC, to freak shows in circuses, to short-form video gimmicks and live-streaming battles – the medium changes, but the morbid fascination with watching others' danger, pain, and embarrassment never disappears.

Overwhelmed with melancholy, perhaps we can only place a sliver of hope in the future.

AI is boosting the productivity of the entire society at an unprecedented rate. When AI truly replaces the burdensome struggle for survival, and if one day the wealth created by technology is sufficient to cover the basic needs of every ordinary person, so that no one has to lick a toilet floor for a few dozen dollars, tattoo letters on their forehead for a few thousand dollars, or accept any humiliating challenge to survive – if everyone can live with dignity – only then might humanity truly emerge from this millennia-long barbarism.