CoinEx 2025: When Noise Is No Longer the Answer, Building Long-Term Value with Professionalism

Navigating Market Shifts: CoinEx's Long-Term Perspective

By 2025, the cryptocurrency industry has reached a clear inflection point. The four-year halving cycle, once widely regarded as the market's "compass," is seeing its absolute influence gradually wane. The traditional boundaries between bull and bear markets have become increasingly blurred, and price volatility is no longer driven solely by sentiment or narratives but is increasingly influenced by changes in the macro environment and the decision-making logic of institutional capital.

Against this backdrop, 2025 is redefining the true competitiveness of cryptocurrency exchanges. As the industry accelerates its maturation, the question is no longer "who runs the fastest or shouts the loudest," but rather—how do platforms that have genuinely weathered cycles and possess historical accumulation respond to structural changes and evolving user expectations?

For an exchange with eight years of operational experience, this means it must re-examine its priorities. For CoinEx, 2025 is precisely such a node—a time to return to fundamentals and recalibrate direction.

We believe that speed, volume, and short-term rankings are no longer sufficient answers. What truly matters is an exchange's accumulation of professional depth, the resilience of its products across different cycles, and its ability to establish and continuously validate long-term trust relationships. Based on this assessment, in 2025, CoinEx chose not to chase market noise but to proactively "grow inward," solidifying its foundation to prepare for a longer, more complex cycle.

Looking back on this year, if we were to summarize it with a few keywords, we would choose: self-construction and product integration.

Self-Construction: Rebuilding User Trust with Professionalism

Changes in market structure and cycles are fundamentally reshaping user expectations of exchanges.

As a trading platform, CoinEx aims to respond to changes in users and the market from a more professional perspective. In early 2025, CoinEx completed a significant brand upgrade, repositioning the platform and introducing a new brand proposition—"Your Crypto Trading Expert." This was not a superficial visual or slogan update but a direct response to deeper user demands: to become a more professional, reliable platform capable of accompanying users over the long term.

Echoing this positioning, attentive users may have noticed that since the second half of 2025, CoinEx has intentionally slowed its listing pace and recalibrated its listing standards. Our focus has gradually shifted from short-term market hype to projects with greater professional judgment and long-term value. This strategy may not attract massive attention in the short term, but it helps build a more sustainable asset structure and effectively reduces user risk over the long run.

Simultaneously, CoinEx continues to invest in building trust mechanisms that can be independently verified. The platform has consistently implemented the CET buyback and burn mechanism for years. To date, over 166 million CET tokens have been cumulatively repurchased and burned, with a total value exceeding $9.3 million. Furthermore, we continue to publish monthly Proof of Reserves reports and have long maintained a reserve ratio of over 100%. As one of the earliest exchanges to disclose reserve proofs, CoinEx remains committed to making security and transparency verifiable facts, not just verbal promises.

In CoinEx's view, social responsibility is also a crucial component of its long-term mission. Over the past year, we have continued to invest in public welfare and charitable projects, from improving basic education conditions in underdeveloped regions to advancing Starlink infrastructure development. These projects have covered multiple regions, including the Philippines, Indonesia, and Africa, and have received positive recognition from the industry and community.

In 2025, CoinEx's professional capabilities and long-term commitment were widely recognized at the industry level. The platform successively received multiple awards, including Best Centralized Exchange, Most Professional Cryptocurrency Exchange, Best Staking Service Exchange 2025, and Top Crypto Exchanges 2025, further validating CoinEx's professional strength as "Your Crypto Trading Expert."

The development path centered on professionalism and sustainability has also made CoinEx the choice for an increasing number of global users. By 2025, CoinEx's registered user base has surpassed 10 million, serving over 200 countries and regions. This growth is not driven by a single market trend but stems from users' sustained trust in a stable, reliable platform in an uncertain environment.

Product Integration: Continuous Optimization, Returning to the Trading Experience Itself

As an exchange renowned for its professionalism, CoinEx continued to focus on strengthening product capabilities and enhancing the overall trading experience in 2025.

Over the past year, we completed over 100 product and service optimizations, continuously refining various dimensions from trading processes and system stability to user interaction. These improvements were not about "feature stacking" but aimed to accumulate real, perceptible long-term value in users' daily trading activities.

On the product front, CoinEx upgraded its original wealth management module to CoinEx Earn, launching both flexible and fixed-term savings products that offer competitive APY within the industry. This helps users with different risk preferences make clearer asset allocation decisions. Additionally, the launch of the OnChain feature allows users to directly participate in DEX trading without leaving the CoinEx platform, evolving the exchange from a mere centralized matching tool into a gateway connecting to a broader on-chain ecosystem.

Professionalism is not a slogan but an experience that can be validated over time. The true value of a product lies in whether it can positively impact every user interaction. In 2025, CoinEx continued to scrutinize every detail from a professional perspective, responding to the trust users place in us with robust product capabilities and prudent judgment.

Conclusion: Users, Professionalism, and Security—The Unchanging Direction

Looking back at 2025, CoinEx navigated market cycles with a steady and measured pace. Many decisions were not prominent in short-term metrics or market sentiment, but this was never a path that could be accelerated by noise or rankings—it requires patience, discipline, and a long-term perspective. True professionalism often does not stand out initially but gradually reveals its value over time.

From recalibrating the brand positioning to slowing the listing pace and continuously investing in product development, each step prepares us for longer, more complex market cycles. Looking ahead, uncertainty will persist, and technology and regulation will continue to evolve. However, regardless of external changes, CoinEx will adhere to a clear and consistent direction: prioritizing users, driven by professionalism, grounded in security, and centered on products, steadily advancing through each stage of the platform's development.

What truly endures through cycles is never the pursuit of short-term trends but the continuous construction of one's own capabilities. In 2025, CoinEx chose to understand the market, solidify its internal strengths, and integrate its foundations. These efforts may not have made headlines, but they have laid a solid and lasting cornerstone for our next phase of development, enabling CoinEx to face future cycle shifts with greater composure, clarity, and resilience.

About CoinEx

Founded in 2017, CoinEx is a user-centric, award-winning cryptocurrency trading platform. Since its inception by the globally leading mining pool ViaBTC, CoinEx has been one of the earliest exchanges to introduce Proof of Reserves, ensuring 100% security of user assets.

Currently, CoinEx provides trading services for over 1,100 crypto assets to more than 10 million users across 200+ countries and regions, equipped with a professional-grade product and feature system. CoinEx also issues its native platform token, CET, to incentivize user participation and continuously empower ecosystem development.

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