Building "Planet Tribe": Jason Explains OKX Planet's Product Mechanism and Community Logic
- Core Viewpoint: OKX systematically introduced its newly launched "Planet Community" product during its "New Year's Eve Dinner" event, aiming to build a crypto community platform integrating information, trading, and social interaction. Through dynamic incentive mechanisms and four major content areas, it serves users, creators, and ecosystem participants, and achieves deep integration with the OKX platform and the X Layer ecosystem.
- Key Elements:
- The product constructs four core content areas: public domain creation, public domain persona display, live streaming interaction, and private domain communities, and features a "Recommendation" page for traffic distribution.
- The incentive mechanism abandons the traditional trading profit-sharing model, adopting a dynamic model based on user value, community engagement time, and effective interactions, offering weekly cash prize pools and long-term benefits.
- The platform has planned various monetization methods for creators, including live stream tipping, paid communities, and paid Q&A, and promises not to take a cut from these.
- The community will achieve multi-level integration with the OKX platform in terms of trading functions, information content, user benefits, and the X Layer ecosystem, exploring possibilities such as the tokenization of social relationships.
- The team believes that regardless of market bull or bear cycles, social interaction is a rigid user demand. The community's long-term goal is to become a starting point for new opportunities, and it plans to achieve top-tier competitiveness in the sector within six months.
On January 24, 2026, OKX's "New Year's Eve Dinner" event is underway in an orderly manner. As an annual key node connecting the team, community, and partners, OKX's "New Year's Eve Dinner" not only hosts concentrated discussions on industry trends and product roadmaps but also reflects OKX's long-term judgment and continuous advancement in community building.
At the event, Jason, the Product Lead for OKX Planet Community, systematically introduced the product capabilities, incentive mechanisms, and future plans of the Planet Community. As OKX's first systematic attempt in the community track, the Planet Community is advancing its construction in an open and iterative manner, striving to build a crypto social gateway that simultaneously serves users, creators, and ecosystem participants.
Building Four Core Content Pillars
In his presentation, Jason pointed out that the Planet Community is positioned to become a leading community platform in the crypto industry, aggregating high-quality information, trading opportunities, active creators, and in-depth communities. Currently, the Planet Community has established four core content pillars, covering the full spectrum of needs from public to private domains, and from creation to interaction.
First is the public domain creation pillar: Any platform user who has completed KYC can activate a creator identity and homepage, directly share trading opportunities and analytical insights, provide emotional value, and build personal influence.
Second is the public domain persona showcase, where creators can fully present their real-time trading performance and influence, enhancing fan trust and engagement.
Third is the live streaming capability, combining public exposure with deep private interaction. The live streaming product is easy to operate and standardized, supporting internal streaming and multi-platform push. Creators can share strategies in real-time and interact with fans. A tipping mechanism will be introduced in the future to realize multiple values: content exposure, fan loyalty, and trading conversion.
Fourth is the private domain community pillar, centered around group chats, offering rich community management tools. As long as they do not seriously violate content policies, group chats will operate stably long-term, providing users with a trustworthy communication haven.
Building upon these four pillars, the Planet Community has specially created a "Recommendations" page, featuring three sections: Top Traders, Popular Creators, and Popular Group Chats, providing strong exposure and traffic conversion opportunities for high-quality content. Features like Daily Hot Posts and Trending Topics will be launched in the future to further help users discover high-value content.
Thanks to hundreds of daily user feedback received during the 10-day public beta, the Planet Community is iterating rapidly: upcoming features include a draft box for long-form editing and saving, @mention functionality to enhance interactivity, more trading-oriented content components, and enhanced creator profiles with data displays. Simultaneously, live streaming product capabilities will be gradually improved, providing creators with more powerful expression and monetization tools.
Community Incentive Mechanism: Dynamic, Fair, and Long-term Effective
Jason particularly emphasized that the Planet Community will not use the traditional trade attribution profit-sharing model as its long-term community incentive, primarily based on two considerations: strict attribution raises the barrier to monetization for creators, while loose attribution could lead to excessive rewards. Furthermore, transaction-based profit-sharing is not conducive to encouraging a diversified content ecosystem, especially for non-trading content like emotional value and macro policy analysis.
Therefore, the Planet Community adopts a more dynamic incentive model, with core dimensions including: the user's own value within the community, the time content consumers spend in the community, and effective interactions between content consumers and creators. Under this system, the incentives exhibit three key characteristics:
- First, a generous weekly cash prize pool is provided. As the community's influence and user base grow, the prize pool will continue to expand, offering strong competitiveness.
- Second, the higher a user's trading volume and fees, and the stronger the bond between the user and creators, the higher the corresponding incentives, truly realizing "user value feeding back to creators."
- Third, "Post once, earn rewards permanently": Content published by creators, even if it goes viral again in the future, will continue to generate earnings for the creator based on the effective interactions and points it generates.
Jason further outlined practical paths for creators to gain more traffic and incentives: complete your personal profile and showcase real-time trading performance; publish high-quality long-form articles; participate in trending topics and engage actively; share trading analysis and components based on experience to help newcomers achieve conversion; strictly adhere to community content policies to avoid being reported.
In addition to the weekly long-term incentives, the Planet Community will also launch periodic community competitions (such as the "Planet Wars" trading competition launching after the Spring Festival, featuring individual and community leaderboards), live streaming tips, paid membership communities, paid Q&A, and other diverse monetization methods. The platform commits to taking zero commission, growing together with creators.
The aforementioned weekly incentives will be officially implemented and made public in February.
Long-term Vision: Social Interaction is a Necessity, Bull or Bear
Although the Planet Community is still in its early stages, Jason candidly stated that the team is young and lean but consistently upholds the cautious and rigorous OKX DNA: they will not rashly enter a new track before forming a clear understanding. Over the past year, the team has conducted multi-dimensional experiments through online content, AI summaries, group chats, etc., accumulating a profound understanding of users' essential need for social interaction—regardless of market conditions, social interaction is a necessity: seeking opportunities in a bull market, and seeking emotional value and certainty in a bear market.
The baseline for the Planet Community is to provide emotional value and information exchange, while the long-term goal is to become a starting point for new opportunities and achieve multi-level organic integration with the OKX platform:
- Product Level: Already integrated with CeFi features like built-in trading, interest, and new token listing activities.
- Information Level: Building professional discussions and arenas around cutting-edge tracks like RWA and AI, attracting cross-industry creators and users.
- Benefits Level: Integrating community points, new token airdrops, and other benefits into the incentive system, offering creators more choices.
- Ecosystem Level: Leveraging X Layer, integrating with the X Layer ecosystem, promoting the onboarding of exclusive communities, experimenting with viral content, and even attempts at tokenizing social relationships. This aims to build a community micro-loop of "trends - content - assets - trading," contributing to the vision of "everything on-chain."
Jason stated that the Planet Community's goal is to achieve competitiveness on par with leading products in the sector within six months, and community users and creators are the key force in this process. OKX sincerely invites everyone to join the Planet Community public beta, quickly establish a presence, build influence, and collectively create your own "Planet Tribe."
