Can Moonbirds Successfully Transform? The Future of NFT Brand Tokens from the Perspective of BIRB

Moonbirds' story did not end at the peak of the NFT frenzy. This project, which initially entered the market as a high-end Ethereum NFT collection, is quietly embarking on its next phase of transformation. With the IP operational rights transferred to Orange Cap Games, a Web3 team more focused on consumers, products, and brand extension, Moonbirds' focus is shifting from "digital collectibles" to "brand building."

BIRB is the key player emerging in this context. Unlike the governance tokens commonly seen in early NFT projects, BIRB is more akin to a connective asset centered around characters, culture, and brand identity, designed to activate community participation, support interactive mechanisms, and create space for future product forms. This choice is not an isolated case but a direction increasingly explored by mature NFT brands.

According to multiple sources, BIRB's Token Generation Event (TGE) is scheduled for January 28, 2026, coinciding with the "Birbathon" event jointly hosted by Moonbirds and Solana. As the timeline progresses, the tokenomics structure and long-term utility are still being refined. Whether Moonbirds can successfully transition from an NFT project to a tokenized brand through this initiative is becoming a case worth continuous observation.

TL;DR Quick Summary

• BIRB is the official token tied to the Moonbirds IP, currently operated by Orange Cap Games.
• The token will launch on Solana, with TGE time disclosed by multiple channels as January 28, 2026.
• BIRB is positioned more as a brand and user-activation token, rather than a traditional NFT project governance token.
• Prior to spot listing, XT.com has opened BIRBUSDT pre-market OTC trading for early price discovery.
• The tokenomics model is not yet fully disclosed, and related risk assessments require continued caution.

Moonbirds and BIRB Token Overview

BIRB is the official token directly associated with the Moonbirds intellectual property. Following the transfer of project operational rights from PROOF and Yuga Labs to Orange Cap Games, BIRB was introduced and chose to launch on the Solana network. This move reflects Moonbirds' strategic shift towards a more efficient, low-cost ecosystem and aligns with the current trend of consumer-facing crypto applications.

Based on public communications, BIRB is not defined as a governance or protocol token but is seen as a natural extension of Moonbirds' characters and brand. Within this framework, BIRB primarily serves a "participation and synergy" function, supporting community interaction, event operations, and potential future product forms spanning digital collectibles and physical merchandise.

Image Source: Birbish.com

Within the Moonbirds community, this brand-centric positioning is often referred to as "Birbish," a simplified expression blending birb culture with optimism for the brand's next phase of development. As Orange Cap Games continues to strengthen its character-oriented design approach, it signals that Moonbirds is gradually expanding towards lifestyle and cultural expression, with its influence potentially reaching broader areas like fashion and collectibles.

This approach aligns closely with the development paths of several mature NFT brands. Compared to building complex on-chain financial mechanisms, more projects are choosing tokens to activate user participation, build long-term loyalty, and solidify brand recognition across different platforms. In BIRB's design, the focus is clearly on accessibility, recognizability, and cultural continuity, rather than technical governance rights.

It's time…$birb coming on @solana 1.28.26 pic.twitter.com/ObAo7zR7eU

— Moonbirds (@moonbirds) January 23, 2026

According to public information, BIRB's Token Generation Event is scheduled for January 28, 2026, providing a clear timeline for the project. However, the ultimate role BIRB will play within the broader Moonbirds ecosystem still depends on Orange Cap Games' execution of consumer operations and distribution strategies post-launch. Before the official spot market opens, early secondary market participation around BIRB has begun through structured channels, including pre-market OTC trading for BIRBUSDT on XT.com.

BIRB Tokenomics Model

As of the latest public disclosures, BIRB's tokenomics model remains partially disclosed. Only a few core parameters have been confirmed, while key mechanisms regarding supply size, distribution methods, etc., have not been formally released by Moonbirds or Orange Cap Games in a comprehensive token whitepaper or unified document.

BIRB Tokenomics Key Points Overview Category Status Description Token Name Confirmed BIRB Blockchain Confirmed Solana Token Standard Expected SPL Token Generation Event (TGE) Disclosed January 28, 2026 Total Supply Not Disclosed Awaiting official announcement Token Decimals Not Disclosed Awaiting official announcement Distribution Structure Not Disclosed Proportions for team, investors, community, airdrops, liquidity, treasury, etc., not yet specified Lock-up & Vesting Mechanism Not Disclosed Lock-up periods or vesting schedules not yet announced Circulating Supply at TGE Not Disclosed Not yet confirmed Buyback or Burn Mechanism Not Disclosed No deflationary design mentioned Governance Scope Not Defined Whether governance rights are granted not yet defined

At this stage, existing information remains primarily at the level of basic announcement disclosures. As the TGE approaches, more details are expected to be gradually released through official channels of Moonbirds or Orange Cap Games. Prior to the release of formal documentation, BIRB's overall tokenomics structure should still be considered not fully formed, with potential for subsequent adjustments and updates.

Moonbirds Ecosystem and Core Applications

At this stage, the BIRB ecosystem leans more towards "participation-first" rather than being application-driven. A mature DeFi or functional application system has not yet formed around BIRB. Related activities are mainly focused on building user participation pathways to guide users into the ecosystem, differentiate participation levels, and prepare for subsequent token distribution.

Moonbirds Minting Platform

Moonbirds operates an independent minting platform, focusing on collaborative projects and limited-edition digital collectible releases. This platform not only serves a core distribution function but also hints at the overall structure for future digital content and collectible releases.

Partner SBT Badge Campaigns

Moonbirds has collaborated with projects like Aster and Byreal to launch several Soulbound Token (SBT) campaigns. These activities typically require users to complete specific on-chain actions or hold Moonbirds ecosystem-related NFTs, including Moonbirds, Mythics, and Oddities, as participation or identification criteria.

SBT Standards and Transfer Restrictions

Some assets issued through the Moonbirds ecosystem are explicitly marked as non-transferable and non-tradable on the Solana network. This design further confirms their positioning as identity or participation credentials, rather than tradable assets with liquidity.

Co-branded Distribution Gateways

Beyond the official platform, various co-branded minting pages and interactive gateways have appeared within the ecosystem, indicating that Moonbirds is adopting a modular distribution strategy to achieve qualification screening and user segmentation through different scenarios.

How to Participate and Acquire BIRB

A) Participation Methods Before TGE

Users interested in the Moonbirds ecosystem can currently interact through the following publicly disclosed pathways:

• Hold Moonbirds, Mythics, or Oddities NFTs. Under qualifying conditions, each NFT may correspond to claiming one SBT.
• Participate in campaign tasks initiated by official partners, such as joint activities with projects like Aster or Byreal, which may involve swaps, liquidity operations, or other on-chain interactions.

It is important to note that the above actions do not equate to or guarantee token allocation but may be used for participation qualification screening or community tiering management before the TGE.

B) Acquisition Methods After TGE

As of now, BIRB has not opened for spot trading. Market tracking platforms indicate that specific trading channels will be updated following official announcements.

For users wishing to participate in early price discovery and over-the-counter trading, XT.com has provided BIRBUSDT pre-market OTC trading, offering a relatively standardized trading environment for buyers and sellers before the full launch of the spot market.

BIRBUSDT pre-market OTC trading is now available on XT.com.

Following the TGE completion, expected acquisition paths for BIRB will also include decentralized exchanges based on Solana and centralized exchange listings. Specific arrangements are subject to official announcements.

C) Contract Security Reminder

Users should only obtain and verify BIRB's contract address through official channels of Moonbirds or Orange Cap Games. Especially around the Token Generation Event, remain highly vigilant against third-party pages, unofficial links, or unsolicited private messages to avoid falling for impersonation or phishing attempts.

BIRB Competitive Landscape Analysis

Comparison Overview Token Brand Origin Primary Positioning BIRBMoonbirds, operated by Orange Cap Games Brand-centric token focused on characters and meme expression, concentrating on collectibles and participation mechanisms.DOODDoodlesBrand expansion token supporting media content, offline events, and ecosystem growth.PENGUPudgy PenguinsConsumer goods-oriented token connecting physical products and digital identity.ANIMEAzuki-related ecosystem Narrative-driven token strengthening cultural expression and community engagement.APEBAYC ecosystem Comprehensive token combining governance, ecosystem funding, and metaverse development.

BIRB operates in a rapidly forming niche: mature NFT and IP brands issuing native tokens to extend community participation, drive brand expansion, and explore new distribution and connection methods. Within this framework, the role of tokens is no longer confined to a single financial instrument but is gradually evolving into a key carrier connecting culture, products, and users.

BIRB operates in a rapidly forming niche: mature NFT and IP brands issuing native tokens to extend community participation, drive brand expansion, and explore new distribution and connection methods. Within this framework, the role of tokens is no longer confined to a single financial instrument but is gradually evolving into a key carrier connecting culture, products, and users.

Several projects in this space serve as reference points. Doodles launched DOOD on Solana as a key component of its expansion into media content, events, and brand experiences. Pudgy Penguins focuses on consumer goods and retail channels, positioning its token as a bridge between physical products and digital identity. Azuki's related ANIME emphasizes cultural narrative and community engagement, using the token to strengthen brand identity. ApeCoin represents an earlier-generation model, integrating governance, ecosystem funding, and metaverse vision into a single system.

Compared to these projects, BIRB's positioning leans more towards meme expression and character-driven narratives, maintaining a high degree of binding with the Moonbirds IP. Based on public communications, its focus is on collectible attributes, participation mechanisms, and distribution pathways, rather than governance structures or underlying infrastructure development. This makes BIRB more like a flexible brand connection layer, capable of supporting future product collaborations, content co-creation, and multi-scenario online/offline interactions.

Consistent with similar projects, the ultimate effectiveness of this strategy will depend on sustained execution capabilities and the ability to translate existing brand recognition into long-term user engagement and ecosystem activity post-token launch.

Risks and Considerations

As a token highly bound to a brand, BIRB faces risks and considerations in its early market stage that share common characteristics, particularly in the following aspects:

• Limited Tokenomics Disclosure: Key parameters including total supply, distribution ratios, lock-up and vesting arrangements, and circulating supply at TGE have not been fully disclosed, which may impact early price formation and market judgment.
• Security and Impersonation Risks: Around token launch periods, phishing links and fake contract addresses often emerge. Users should rely solely on information published via official channels of Moonbirds or Orange Cap Games.
• NFT and Token Price Volatility Risk: Historically, Moonbirds NFTs have been sensitive to ecosystem-related announcements. Developments around BIRB may intensify price volatility for both NFTs and the token in the short term.
• Increasingly Crowded Competitive Environment: NFT brand tokenization has become a common path, with projects like DOOD, PENGU, and ANIME simultaneously competing for user attention and participation, making market competition pressure non-negligible.
• Execution Risk: The token's sustained performance post-launch depends on the project team's ability to consistently deliver on content and mechanisms, including the effective implementation of badge systems, SBT applications, and collectible-related plans.

Moonbirds (BIRB) Outlook

In a baseline scenario, BIRB is expected to launch successfully, with its early trading performance primarily driven by brand recognition and community sentiment. In the medium to long term, the key determinant of its value trajectory will be whether Orange Cap Games can translate existing participation mechanisms into sustainable, replicable consumer behavior patterns.

In an optimistic scenario, Moonbirds further evolves into a scalable collectibles brand, with BIRB serving as a loyalty and synergy asset connecting users across digital releases, brand collaborations, and even potential physical product systems. In this framework, the token functions more as infrastructure for promoting participation and interaction, rather than a mere speculative tool.

Conversely, a pessimistic scenario stems primarily from insufficient token structure design or unclear utility positioning. If the distribution mechanism, release schedule, or practical application scenarios fail to create effective incentives, BIRB may face the