BitMart Year-End Carnival: How can we ensure that every user can find their own holiday surprise?

As the year draws to a close, the "event war" among cryptocurrency trading platforms is heating up again. Unlike previous years, many platforms this year are designing rewards with a focus on "high barriers to entry and high rewards," concentrating the main benefits on a small number of high-net-worth individuals. However, BitMart's recent " High-Fever Christmas Coin Giveaway " carnival offers a different perspective—a holiday party that aims to provide something for everyone, including newcomers, active users, contract traders, and even casual observers.

No-threshold "red envelope rain": More than just attracting traffic, it's also creating a festive atmosphere.

"All cash rewards are gone!"—This is the most familiar and frustrating message for many users when participating in platform activities. But this time, BitMart has turned the "daily red envelope rain" into a truly continuous event.

Following Twitter and joining a Telegram group to receive rewards is a seemingly simple, almost zero-cost way to participate, but it precisely targets two types of users: first, beginners who are hesitant to trade, allowing them to "get freebies" without pressure and experience the community's activity; second, ordinary users with fragmented time, who can spend a few seconds each day clicking to accumulate transaction fee coupons or small amounts of tokens, providing a relaxed sense of holiday ritual.

Even smarter is the "expanding red envelope" design. After receiving the red envelope, you get a free chance to expand it, and you can multiply it by up to 5 times by inviting friends to help. This essentially turns a one-time gift into a small-scale social sharing game. It doesn't force you to make a transaction, but encourages you to "invite a friend to play together," extending the festive atmosphere from your personal life to your social circle.

The "secret" behind the lucky draw: luxury cars and gold bars are the selling points, but the real purpose is to offer universal rewards.

The Tesla Model S Plaid and the 100g gold bar are undoubtedly the most eye-catching prizes of this event. They serve more than just prizes; they act as a topic of conversation and a traffic engine, generating buzz on social media. However, what truly reflects the event's sincerity are the larger proportion of "universally beneficial" rewards in the prize pool.

This avoids the negative experience of the event becoming a "perpetual runner-up" situation, giving users a real sense of anticipation for each draw. Rewards such as contract trial funds and transaction fee coupons are particularly clever; they are both benefits and "bait" to lower the barrier for users to try new services (such as contract trading), achieving the dual purpose of marketing and product guidance.

The task chain for obtaining lottery chances also covers multiple scenarios: spot trading, contract trading, and buying coins with fiat currency. This means that whether you are a user who likes spot trading, trading contracts, or simply dollar-cost averaging, there is a clear path to obtain lottery chances and you will not be excluded from the core activities.

Holiday bonuses and "time capsules": adding a touch of ritual to transactions

If an event is just about lucky draws and red envelopes, it inevitably becomes routine. BitMart's design for the contract trading section this time incorporates a lot of emotional and fun elements.

The idea of "New Year's Eve Time Capsule: Future Trading Prophet" is quite interesting. It allows users to set trading goals for themselves (such as 200 USDT for their first trade, or 10,000 USDT cumulatively) and predict the completion date. Those who predict correctly receive higher rewards. This is no longer a cold, impersonal task, but rather like a New Year's Eve bet with oneself, increasing engagement and gamification. It capitalizes on the common year-end "setting goals" mentality among users and packages it with rewards.

The "Lucky Day Bonus" event, which targets three key dates—Christmas Eve, Christmas Day, and New Year's Day (where traders who complete 100,000 USDT contracts on a given day can share a 5,000 USDT prize pool)—is a typical example of a climactic design. It not only creates a sense of rhythm in the event's timing but also generates viewing hotspots and topics of conversation for onlookers.

Combined with the "Year-End Trading Challenge" (unlocking different reward tiers for different numbers of consecutive trading days), the entire contract trading event forms a powerful package: casual users can gradually participate by setting small goals and completing the challenge, while hardcore players can concentrate their efforts on lucky days to win big prizes. This tiered design allows contract trading users with different capital levels and risk appetites to find their place.

Beyond holidays: Long-term value linkage between VIP services, wealth management, and trading competitions

A successful year-end campaign should not only pursue a short-term surge in traffic, but also lay the groundwork for the platform's long-term development. BitMart clearly understands this.

The “VIP Sharing Program” is very practical: new users who make large deposits will receive a VIP trial card directly, which is a quick way to lower the threshold for high-net-worth users to experience the program; while “inviting friends to trade and both parties will receive a VIP trial card” turns VIP benefits into a shareable “social currency”.

The wealth management activities and the BMX trading competition are targeted operations for specific vertical user groups. During the year-end period when funds are relatively abundant, interest rate coupons are used to stimulate the inflow of wealth management funds; the BMX trading competition enhances the liquidity and attention of the platform token. These activities run parallel to the main lottery, collectively building a comprehensive year-end ecosystem that allows all types of users (storeholders, traders, and platform token enthusiasts) to feel a sense of special attention.

A year-end party that attempts to evoke empathy

Looking at BitMart's entire year-end carnival, I could sense a clear intention: it didn't want to cater to just a select few. Whether it was the Tesla favored by the wealthy or the red envelope rain available to newcomers; whether it was the time prediction game for contract traders or the simple trading tasks for spot users, almost every group could find an entry point and motivation within the activity matrix.

In today's increasingly fierce industry competition, this friendly approach of "encouraging more people to participate happily" may be more likely to win long-term user goodwill than simply competing on prize amounts. BitMart's strategy this year-end is worth careful consideration by its peers.

Direct link to the event: https://www.bitmart.com/zh-CN/activity/2025-Christmas?r=invitePR3