ONDO leverages Binance Wallet to streamline the entire tokenized stock trading process in three steps.

Original article by Odaily Planet Daily ( @OdailyChina )

Author｜Wenser ( @wenser2010 )

Recently, Binance Wallet officially announced the launch of tokenized stocks and ETFs trading on ONDO Finance, a leading RWA project, completing a significant piece of its puzzle in the tokenized asset trading field. Leveraging Binance's massive user base of over 290 million and its wallet's millions of users, the RWA sector is poised for a new wave of growth. This not only signifies the accelerated integration of TradeFi and DeFi but also reflects the grand vision behind ONDO Finance's "three-step crypto finance" strategy. Odaily Planet Daily has compiled ONDO Finance's tokenized stock market strategy and other related plans to explore the future prospects of the RWA sector.

ONDO Finance's long-term strategy: spanning multiple chains and connecting the entire value chain from entry points and qualifications to TVL.

Back in May, there were reports that "Ondo Finance is about to launch the on-chain securities trading platform Ondo Global Markets." At that time, its ecosystem layout mainly targeted the Solana ecosystem, which has lower transaction costs and higher transaction efficiency—the preferred ecosystem for on-chain US stock trading platforms such as xStocks and MSX.com.

Of course, as a leading project in the RWA (Real-Time Exploitation) field, ONDO Finance's every move is never aimless, but rather methodical and strategic, a rare example of "building strongholds and fighting a protracted battle" in the crypto market. In summary, its long-term strategy can be divided into the following "3-step strategy":

Step 1: A hero needs three helpers; a project needs multiple allies.

In June of this year, in order to harmonize crypto industry standards and promote the interoperability of tokenized securities, Ondo Finance took the lead in announcing the launch of the Global Markets Alliance, which aims to shape practices and standards for tokenized securities around themes such as interoperability, investor protection, liquidity, and composability. Participating institutions include projects such as the Solana Foundation, Bitget Wallet, Jupiter, Trust Wallet, Rainbow Wallet, BitGo, Fireblocks, 1inch, and Alpaca.

Knowing how long and complicated the mainstreaming process of RWA is, ONDO Finance did not rush to launch on the trading market. Instead, it made ample preparations in terms of partners and platform allies.

After all, no matter how well a trading platform is built, if no one plays it or there is no liquidity, it's like water without a source or a tree without roots.

Step Two: Technical and qualification issues that can be resolved with money are never really problems.

If the first step in building a tokenized stock trading platform is to "release information and win over allies," then ONDO Finance's second step demonstrates its cautious and steadfast commitment to compliance.

In early July, Ondo Finance announced its acquisition of Oasis Pro, a securities brokerage firm regulated by the U.S. Securities and Exchange Commission (SEC). Although the acquisition was not approved by the SEC for nearly three months , Ondo Finance eventually succeeded in acquiring Oasis Pro.

With this opportunity, ONDO obtained licenses from the U.S. Securities and Exchange Commission (SEC) for digital asset brokerage, alternative trading system (ATS), and transfer agent (TA).

In addition, Ondo Finance announced in July the acquisition of blockchain development company Strangelove to expand its RWA on-chain infrastructure development capabilities. With this, the two major hurdles of technology and qualifications have been overcome simultaneously.

As Ondo Finance CSO Ian De Bode stated on The Rollup Co. program in August, the market is now ready for tokenization. He pointed out that, unlike in the past, on-chain adoption is increasing, stablecoin liquidity is ample, and the DeFi ecosystem already exists. These conditions provide the necessary infrastructure support for the implementation and development of tokenization.

It's worth noting that ONDO's efforts in regulatory compliance go far beyond acquisitions; they've also put considerable effort into government relations and personnel management. In late July , ONDO was included in the latest White House report released by the President's Working Group on Digital Asset Markets. The report acknowledged tokenized securities, stablecoins, and programmable settlement as crucial components of the future financial system. In September, ONDO officially announced the addition of Peter Curley to the company as Head of Global Regulatory Affairs. Curley, a veteran of financial policy, boasts an impressive resume: Senior Policy Advisor at Coinbase, Senior Advisor on Financial Institutions Policy at the U.S. Treasury Department, Deputy Director of the U.S. Securities and Exchange Commission, Head of Strategy and Head of IPO Regulation at Hong Kong Exchanges and Clearing Limited, making him a veritable "global regulatory expert."

In this way, the compliance obstacles that ONDO faced in building its tokenized stock and ETF platform were swept away.

Step 3: Everything for Liquidity

With everything in place, ONDO Finance didn't hesitate much. In late August, it officially announced that it would launch Ondo Global Markets, an on-chain stock and ETF trading platform, on the Ethereum network on September 3.

The platform was launched as scheduled, unlike some crypto projects that frequently fail to meet their deadlines.

On September 3rd, ONDO Finance announced the launch of over 100 US stock and ETF tokens on the Ethereum blockchain, supporting 24/7 on-chain trading. The platform is open to qualified users in the Asia-Pacific, Europe, Africa, and Latin America regions (Odaily Planet Daily note: the official announcement specifically emphasizes that services are not offered to US and UK investors to ensure compliance). By the end of the year, it plans to expand to over a thousand assets and will support BNB Chain and Solana. The platform supports asset minting, redemption, and on-chain transfers. Partners include OKX Wallet, Bitget Wallet, and Gate, with Chainlink providing price oracles.

Subsequently, liquidity surged dramatically.

On September 10, just one week after its launch, Ondo Global Markets, an on-chain US stock trading platform , surpassed $100 million in TVL .

On September 12, on-chain data showed that Ondo Global Markets ranked first in total value locked (TVL) of tokenized stocks with $126.85 million, exceeding the total of all other platforms combined.

On September 19, just one week later, the platform's TVL had nearly doubled, jumping to over $240 million .

A month later, on October 20, ONDO officially announced that the number of wallet addresses participating in tokenized stock and ETF trading had exceeded 90 million, and that it had simultaneously connected to Blockchain.com's global users, marking another milestone breakthrough for the tokenized stock and ETF trading market.

In late October, Ondo Global Markets announced the expansion of its platform to BNB Chain, further strengthening its ecosystem on top of Ethereum. Other data shows that at that time, its TVL (Transaction Value Limit) had exceeded $350 million, and its total on-chain transaction volume reached $669 million. For a newly established tokenized stock trading platform less than two months old, this achievement is already quite remarkable.

Based on the above three steps, ONDO has transformed itself from a leading comprehensive RWA project into a player in the vast, potentially trillion-dollar world of tokenized stock market.

ONDO's ambitions extend far beyond this. This is evident from its recent listing on Binance Wallet.

The Battle for Access to Tokenized Stock Trading: ONDO's Long-Range and Short-Range Strategy

On November 25th, Binance Wallet officially announced the launch of ONDO Finance's tokenized stock and ETF trading platform. More importantly, it also provided a "foolproof operation guide"—only 3 steps are needed to trade on-chain stock tokens, and there are 0 transaction fees.

Binance Wallet Official Tutorial

Function entry demonstration

Early this morning, ONDO Finance officially reposted the above article and announced the news, making no secret of its user target – millions of Binance wallet users and over 290 million Binance platform users .

Image source: Binance official website homepage

As the most popular comprehensive application and the top-ranked centralized exchange (CEX) in terms of trading volume, Binance is undoubtedly the largest and most sought-after "crypto finance gateway." The integration of ONDO Finance into the Binance wallet may be a harbinger of massive liquidity for tokenized stocks and ETFs. According to Binance's official website, its user base has exceeded 290 million, reaching approximately 298 million. Considering the crypto market's user base of around 600 million, calling it "half of the crypto market" is no exaggeration.

This is precisely the best entry point for ONDO Finance and its subsidiary Ondo Global Markets to choose an "internal breakthrough." From a strategic perspective, this can be seen as a "close-knit strategy," that is, just like when they formed the Global Markets Alliance, they are trying to win over as many internal allies in the crypto market as possible and unite all forces that can be united.

Furthermore, ONDO Finance has adopted a "long-range strategy"—targeting Nasdaq, which aspires to proactively launch tokenized stock trading and is determined to "revolutionize" itself. (Recommended reading: "Self-Revolution of US Stock Exchanges: Nasdaq Applies for Tokenized Stock Trading, Targeting a Trillion-Dollar Market" )

In mid-October, Ondo Finance filed a letter with the U.S. Securities and Exchange Commission (SEC) requesting a delay or rejection of Nasdaq's proposal regarding tokenized securities trading. Ondo argued that the plan relies on undisclosed settlement details, which could give large institutions an unfair advantage.

In its letter, Ondo stated that regulators and investors cannot fairly evaluate a proposal without understanding how the U.S. Depository Trust Company (DTC) handles blockchain settlements. While supporting the tokenization trend, Ondo believes approvals should be suspended until the DTC system is fully developed to ensure fairness and transparency.

With this, ONDO's strategic plan has been finalized. Everything now hinges on the platform's gradual development, with time and trading volume proving who the ultimate winner is.