A F1 Red Bull race car whizzed past hundreds of millions of viewers around the world, with the Gate.io logo on the car body particularly eye-catching. At the same time, in the distant digital world, millions of Web3 users were embarking on the WCTC S 7 high-speed journey, participating in the race of global crypto transactions. This is the first time that the crypto industry has resonated with mainstream culture in this way.
For Gate.io , 2025 is not only a milestone of the 12th anniversary of the brand, but also the starting line for the future. Standing at this important node, Gate.io has not only completed the overall upgrade of the brand, officially upgraded the Chinese name to 大门, and completely renewed the visual system, ecological positioning and global strategic path, but also joined hands with the worlds most influential F1 Red Bull team, which not only marked an important milestone in its global cross-border cooperation, but also leveraged its strong influence worldwide.
From Red Bull, we can see Gate.io’s diverse brand expressions
In the F1 arena, Red Bull not only represents championship strength and technological innovation, but is also known for its highly dynamic brand ecology. It has long surpassed the identity of an energy drink and extended its influence to core areas of young culture such as racing, extreme sports, music, and media, evolving into a global benchmark for diversified brand operations. Its most well-known trump card - the F1 Red Bull Racing Team, is undoubtedly the top representative of Red Bulls brand diversification strategy.
Whether it is Red Bull, which constantly breaks boundaries and challenges limits, or Gate.io, which insists on technology-driven and user-co-built, both are using their own ways to serve a generation of young, open, and enthusiastic global user groups. For Gate.io, the cooperation with the F1 Red Bull team is far more than a brand exposure, but also a part of Gate.ios diversification strategy. It is a deep resonance of brand value, ecological vision and global user recognition - on the worlds fastest track, a long-established and constantly evolving crypto trading platform has begun to use speed, technology and brand culture to jointly define the imagination boundary of the next mainstream entrance of Web3.
Lin Han, founder and CEO of Gate.io, said that Red Bull represents the same ecological structure that Gate.io is striving to build. Gate.io not only provides digital asset trading services, but we are also building an open platform driven by technology, with multi-dimensional connections and co-built by global users. This vision coincides with the spiritual world of Red Bull.
Brand Renewal: Gate.io’s “User Universe” is Taking Shape
Behind the brand renewal is the collaborative evolution of business sectors. Gate.io has now formed a multi-level Web3 ecosystem covering transactions, Web3 wallets, public chains, education platforms, investment funds, etc. From professional users to developers, from ordinary investors to high-net-worth institutional clients, Gate.io is attracting and carrying a wider range of user groups through its ever-expanding product lines and service depth.
According to its recently released 2025 first quarter report, the development of the Gate.io platform ecosystem is accelerating across the board, with multiple core business lines showing strong growth momentum:
Trading business grew across the board, with contract trading volume increasing by approximately 31% month-on-month;
The platform currency GT has a strong trend, reaching a record high of $25.96, an increase of nearly 70% from the beginning of the year;
The total value of the platforms reserves exceeded US$10.328 billion, ranking 4th in the world;
Quantitative investment has grown significantly, with copy trading volume soaring 780%;
Launchpool was fully upgraded to help more than 140 new projects to start quickly;
The Innovation Zone has launched more than 1,000 currencies and captured multiple high-yield memes...
In addition, Gate Wallet has built a comprehensive digital asset management solution, supporting nearly 200 public chains; Gate Connect supports 52 fiat currencies, covers 80 countries, and provides more than 450 payment methods; there is also the heavily launched Gate Card Silver virtual card and the thriving Gate community, etc. Through brand activities, Gate Live live interactions, Gate dynamics, hot chat communities, and a multi-dimensional layout of content matrices such as blogs, YouTube, and TikTok, Gate.io is promoting industry ecological innovation. It is building a diversified and comprehensive Web3 ecosystem, and an unprecedented user universe is taking shape.
Faster, further: Riding on the momentum of F1, entering the global mainstream vision
The cooperation with the F1 Red Bull Racing Team is Gate.ios first global accelerator move after its brand upgrade, and it is also a cross-border exploration to connect crypto technology with mainstream culture. In this global speed feast, Gate.io will appear in the audiences field of vision at every F1 race as a sponsor, with its logo shining on the track screen. More importantly, with the help of Red Bulls strong brand influence, event attention and global fan base, it has opened a door to the mainstream population for the Web3 ecosystem.
From brand renewal and ecosystem expansion to the vision of hundreds of millions of users entering the Red Bull F1 track, Gate.io is delivering the speed, warmth and sense of participation of Web3 to the world in an unprecedented way. In the future, Gate.io will continue to deepen its diversified ecological layout, connect more cultures, content, and life scenarios, and create a truly open, collaborative, and decentralized Web3 home for global users. The door is open, the future is accelerating, and we set off together.
Disclaimer: This content does not constitute any offer, solicitation, or recommendation. You should always seek independent professional advice before making any investment decision. Please note that Gate.io may restrict or prohibit all or part of its services from restricted regions. Please read the User Agreement for more information, link: https://www.gate.io/en/user-agreement
