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Into the Breach Esports Partners with Shuffle.com to Rebrand CS2 and Dota Teams to ITB.Shuffle Esports

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Merging Shuffle's esports ambitions with ITB's own infrastructure and talent.
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Merging Shuffle's esports ambitions with ITB's own infrastructure and talent.

Into the Breach Esports Partners with Shuffle.com

Into the Breach Esports , one of the leading companies in the competitive gaming space, announced a new partnership with Shuffle.com, a fast-growing online cryptocurrency and sports betting platform, on June 4. The partnership marks a major milestone in the development of both companies, bringing together the worlds of esports and the future of online betting.

The partnership has the following highlights:

  • ITB’s CS2 and Dota teams have changed their name to ITB.Shuffle Esports, marking a new era of highly competitive esports teams and exciting fan experiences.

  • All new Counter-Strike 2 and Dota teams, including top players and coaches, will be revealed later this month.

  • ITB and Shuffle.com launch Shuffle Masters, a series designed to showcase emerging esports talent.

  • Several community projects are also in the works, including but not limited to multiple competition series on FaceIt.

The partnership will propel ITB to the forefront of the esports world, with Shuffle.com making a significant multi-million dollar investment each year to build top CS2 and Dota teams to compete on the global stage.

The combination of these two forces will be dedicated to providing unparalleled entertainment and opportunities to the online gaming community.

After building a strong relationship as a sponsor of ITB last season, this strategic move by Shuffle.com is their largest partnership to date in the competitive gaming space. In addition to the rebrand, ITB and Shuffle.com are also excited to launch the Shuffle Masters Series.

The series is designed to provide a competitive platform for emerging Tier 2 to Tier 3 teams, giving them the opportunity to showcase their skills and compete for a generous prize pool.

Sam Cook, CEO and founder of ITB, said: “Shuffle.com is a trusted brand with an excellent reputation in the betting space and this combined partnership will take both brands to unprecedented new heights.”

This will mean long-term support for high-level teams competing at the pinnacle of esports, as well as tournaments, fan engagement and new community initiatives.

This marks a new phase for ITB to become bigger, better and more far-reaching – merging Shuffle’s esports ambitions with ITB’s own infrastructure and talent.

“There’s so much potential for this collaboration – ITB x Shuffle Esports,” said Noah Dummett, CEO and co-founder of Shuffle. “As someone who grew up playing Counter-Strike, I’m excited to be further involved in the space through Shuffle Esports.”

ITB will be investing heavily in the team and the wider community to build a group that reflects the same ethos that ITB upholds at Shuffle.com – where it’s not just about winning games, but having a good time while doing it.

Despite the volatility in the market, 2024 has been an incredible year for the betting platform so far. This spring, Shuffle.com announced that it had raised funds from market-leading funds and angel investors and celebrated its one-year anniversary, launching the SHFL token and conducting its first airdrop. SHFL is a digital utility token designed for use on Shuffle.com and other similar platforms. In March and April, monthly trading volumes exceeded $1 billion , and in May SHFL was listed on the first centralized exchange (CEX). ITB.Shuffle Esports is one of the many partnerships announced by the Shuffle.com team this year, and its gaming platform is constantly expanding.

About Shuffle.com

Shuffle.com is a leading cryptocurrency and sports betting platform designed for the modern gaming audience.

Since the platform's launch in February 2023, Shuffle has built an engaging betting product, offering users a suite of original games and betting games, as well as a strong sports betting experience and a world-class user experience. Led by a transparent team and backed by industry-leading investors, Shuffle.com has built a strong industry reputation based on trust.

For more information, users can visit the official Twitter account.

About Into The Breach Esports

Currently, Into The Breach Esports is participating in CS2 , Rainbow Six Siege, Sim Racing, Escape From Tarkov: Arena, Halo, and Trackmania.

For more information, users can visit the official Twitter account.

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