Build a Web3 influencer network, TraitSniper airdrops to Twitter users.
Recently, Musk launched an "ad revenue sharing program" that allows creators to earn a share of the advertising revenue from replies to their posts, hoping to attract more creators and generate more traffic. From the relevant rules, it seems that the ultimate goal of this program is to retain major influencers (KOLs), which may not be friendly to small and medium-sized creators as well as regular users, and may lead to a monotonous content ecosystem on Twitter.
In order to motivate all Twitter creators, the Web 3 influencer application TraitSniper will launch a large-scale airdrop on August 1st, in which all Twitter users are eligible to receive the unique token of the ecosystem, TS; the airdrop will be divided into two rounds, namely the influencer airdrop and the propagation power airdrop.
The goal of TraitSniper is to identify and gather valuable users, connect them closely with high-quality projects and communities, become an important link in the global Web 3 social finance ecosystem, build a wide and valuable influence network, and build a rich SocialFi ecosystem around it to create real and meaningful application scenarios.
I. TraitSniper launches a mass airdrop to challenge Twitter's profit-sharing mechanism
Seeing that the competition's Threads reached over 100 million registrations in a week, on July 14th, Twitter announced the launch of the Creator Ads Revenue Sharing program, which allows creators to earn a share of the advertising revenue from replies to their posts.
The new Twitter profit-sharing mechanism seems to achieve a win-win situation: the platform can attract more influential creators to stay on the platform and share interesting content, and creators can earn revenue by attracting advertisements with high-quality content. However, the final result may not be as satisfactory as expected. This profit-sharing mechanism has three strict requirements: (1) subscribe to Twitter Blue or be a verified organization; (2) have at least 5 million monthly post impressions in the past 3 months; (3) pass the manual review of the Creator Monetization Standards.
The above three requirements will directly exclude more than 80% of Twitter creators, and only those accounts with truly influential impact will ultimately benefit. Some loyal creators in niche fields will not benefit from this plan, and the profit-sharing mechanism has not achieved universal fairness.
Let's assume that an account is a Web 3 analyst with a real following of 100,000. The average number of impressions per tweet for this account is 30,000, and the average number of likes and retweets can reach over a thousand. This is already a high-quality account in the Web 3 field, but it cannot participate in the Twitter profit-sharing program. For this creator, a feasible solution is to increase the number of tweet posts, but this ultimately reduces the quality of the tweets.
This is not unfounded. Real-life cases can verify this conjecture. According to data released by Twitter, creator Brian Krassenstein, who has 750,000 followers, can receive $25,000 in profit-sharing, while another creator, SK, with 230,000 followers, only receives $2,200. The difference in income between the two is 10 times, but where does the gap lie?
It's because Brian Krassenstein is a tech journalist, and his tweets are about current events, with a very high frequency of posting. He can post dozens of tweets a day, while SK is a niche artist with less prominent breakthrough effects. As a result, there is a huge disparity between the two.
In the long run, Twitter creators may pursue viral and eye-catching content to expand their influence, and this can drive out high-quality content.
Therefore, in order to support Twitter creators, the Web 3 influence application TraitSniper is launching a public airdrop incentive program. All Twitter users are eligible to receive the ecosystem token TS. The airdrop will be divided into two rounds: influence airdrop and propagation airdrop, which will start simultaneously on August 1st. In addition, users can increase TS airdrops through invitation, staking, and burning.
TraitSniper airdrop takes into account multiple factors. Firstly, it is a universal airdrop with no conditions and extremely low threshold, making it a inclusive measure. Secondly, it considers the influence and dissemination power of the accounts, and implements airdrop bonuses based on these factors.
The influence and dissemination power here are mainly related to the number of fans, likes, retweets, views, the number of account tweets, and the level of activity. These indicators are more comprehensive and diverse compared to Twitter's profit-sharing plan. By accessing the TwitterScan API, TraitSniper can deeply explore the digital footprint of each Twitter user to analyze their level of participation, coverage, and influence. This way, it can identify individuals who not only have a large fan base, but also resonate with their followers through genuine and influential presence.
Under this mechanism, each user can see and enhance their personal influence and value. While witnessing the growing reputation on social media, anyone can become an influential node and contribute to the prosperity of Web 3. At this point, influence is no longer simply measured by the number of fans, but becomes an important basis for capturing personal business value and realizing real profits.
Take the example mentioned earlier, a Web 3 analyst can receive airdrops that far exceed those of accounts like "Bloomberg Crypto" based on the high quality, professionalism, and strong interaction of their tweets. This actually promotes the diversification of the Twitter ecosystem and the generation of high-quality content to a certain extent.
2. Building the Influence Economy, Breaking UBI Limitations
The universal airdrop program launched by TraitSniper is somewhat similar to the concept of "UBI" that has been popular in the past two years.
UBI, Universal Basic Income, refers to the so-called "universal basic income program." In simple terms, UBI is when the government gives money to residents, with each resident receiving the same amount, without any qualification or conditions. Due to the fair and transparent nature of blockchain, the cryptocurrency market has seen several UBI projects that have gained attention, such as Humanity Dao, ENU, and Circles, which received support from Vitalik Buterin. The ultimate goal of these projects is to establish an on-chain UBI vision, but all of them have failed.
Take Circles, which exploded in October 2020, as an example. It attempted to build a UBI distribution network and economic credit system using blockchain and social trust graph. However, there is a problem. It does not connect through traditional social media but relies on a closed network of acquaintances on a new platform. There are deep communication barriers between different users, making it impossible for the project to achieve widespread adoption. Initially, everyone was enthusiastic about the project and authenticated friends on the new network. But over time, due to the inability to transmit relationship chains, fewer people continued to use the new product, and the project gradually died out.
A social network that cannot achieve widespread adoption contradicts the ultimate vision of UBI and can only be eliminated by the times. TraitSniper has learned from the lessons of previous UBI projects and relies on the most popular social portal website, Twitter. Users do not need to leave their original social platform or perform complex operations to claim airdrops. 90% of the total supply of TS tokens will be used for airdrops, with the remaining used to provide initial liquidity. The project has no reservations. From this perspective, TraitSniper's approach aligns with the concept of achieving wealth balance through UBI.
Unlike previous UBI projects that were only self-amusement and could not last, TraitSniper has also established a business model to achieve sustainable development through influence economy.
The large-scale airdrop is just the first step. As more active value users join, as well as more Twitter interactions and content production, TraitSniper will gradually establish a Web 3 influence network. At that time, the project can provide paid customized social promotion activities, while influential users can undertake tasks and participate in the project's promotion, achieving a win-win situation.
For example, in the current Web 3 field, there are many KOLs with hundreds of thousands of followers, but low interaction and the existence of buying followers. For the project side, if they directly approach these KOLs, it not only requires time and effort to communicate but may also result in poor results, wasting a lot of money.
However, now the project only needs to log in to the TraitSniper Influence Network to quickly find target partners and achieve multi-dimensional cooperation such as customization and deep strategy. For example, the project can directly publish tasks on the platform, set promotional activities such as specifying topics for promotion, inviting others, completing specified on-chain pledges, and setting TS rewards. Influential Web 3 KOLs can accept and promote the project on the platform, and ultimately receive corresponding token rewards based on the promotion effect. Through efficient and accurate cooperation, it is beneficial to identify truly influential creators, achieve maximum dissemination effect with a result-oriented approach, enhance project brand awareness, and drive high-speed business development.
To improve user's creative level, TraitSniper also integrates artificial intelligence technology. Users only need to install the TraitSniper plugin and select to use this feature on the Twitter page. This service can not only customize promotional articles for project parties, but also free users from the trouble of writing, achieving the effectiveness of precise marketing activities, products or services.
TraitSniper has established an effective multidirectional communication system between influential users and project parties, breaking the information barriers of Web 3. The goal of TraitSniper is to identify and gather every valuable user, closely connect them with various high-quality projects and communities, become an important link connecting the global Web 3 social financial ecosystem, create the widest and most valuable influence network, and build a rich SocialFi ecosystem around it, creating authentic and meaningful application scenarios.
III. Transaction and Burn, Achieving Token Deflation
TraitSniper has a strong user base in the NFT field and is also a leader in NFT tool categories. According to official data, since the launch of TraitSniper, with outstanding performance and excellent user experience, it has won the love and continuous support of a large number of NFT players, with over 2 million active users per month and over 100,000 installations of the Chrome extension.
In order to connect diverse users and ecosystems, today's TraitSniper has upgraded and transformed to build the Web 3 Influence Network, paving the way for the long-term prosperity of the cryptocurrency ecosystem. Hardcore players in the NFT field will also become the most loyal users of the new ecosystem of TraitSniper. Especially with the launch of the TS token, these users will also become a strong purchasing power.
The whitepaper shows that TS tokens are the only ecological token issued by TraitSniper, with practical and governance functions. The total supply is 1 trillion, 90% of which will be used for airdrops to the public, and the remaining portion will be used to create initial liquidity for the DEX. There are no reserves held by the project team. The airdrop is fair and has no pre-sale. The DEX tokens are locked permanently, providing security for users. The initial price is $0.000001, with an initial market value of a million dollars, and it has potential for value discovery.
TraitSniper also introduces the concept of dual pools, which will be launched within one week after the airdrop starts: one is the free trading pool, where all users can trade freely, and the other is the reward trading pool, which incentivizes users who contribute to the community.
In addition, according to the roadmap, the project will enter its second phase, which includes staking, mining, and TS token burning. A transaction burning mechanism will be implemented, where a certain proportion of each transaction will be directly burned to achieve deflation. The project team also requires payment in TS tokens for promotional tasks to achieve deflation.
TraitSniper has taken the first step in gaining attention through the Twitter airdrop, but there is still a long way to go in the future.
