OpenAI to Strengthen AI-Generated Content Traceability and Verification System, Supporting EU AI Transparency Guidelines

Odaily OpenAI has announced its support for the "Code of Practice on Transparency of AI-Generated Content" published by the European Commission, aiming to promote the construction of a trustworthy AI ecosystem and enhance the traceability and transparency of the sources of AI-generated content.

OpenAI stated that this code is a crucial step in implementing the European Union's "EU AI Act." This support builds upon OpenAI's years of research, product development, and ecosystem collaboration centered around content provenance.

According to reports, OpenAI has been incorporating C2PA metadata into its DALL·E 3 image generation tool since 2024 to identify the source of AI-generated content. Since then, OpenAI has continuously improved its content labeling and detection technologies and launched a public verification tool to help users determine whether an image contains source signals associated with content generated by OpenAI. OpenAI stated that it currently employs a multi-layered content provenance approach, including:

Adding C2PA Content Credentials to images generated by ChatGPT, Codex, and the API;

Combining C2PA metadata with the SynthID watermark in AI-generated images to enhance source identification capabilities;

Launching a public verification tool to help users detect whether supported images contain source signals from OpenAI generation;

Participating in the development of the Coalition for Content Provenance and Authenticity (C2PA) standards, promoting a unified industry-wide content provenance specification.

OpenAI pointed out that AI content provenance technology is still in the development stage. Metadata may be lost during uploads, downloads, format conversions, or screenshots, and watermarks may also be affected. Therefore, the entire industry needs to work together to promote more reliable and interoperable verification mechanisms.

OpenAI stated that it will continue to strengthen content transparency in its products, participate in the development of open standards, and cooperate with the EU AI Office, member states, and the global AI community to promote the establishment of a safer, more transparent, and trustworthy AI ecosystem.