JuCoin, the cryptocurrency exchange founded in 2013, announced today the completion of its brand upgrade, officially launching its new brand name, Ju.com. This upgrade, centered around the slogan "Rewrite I[J]mpossible," features a new J symbol, transforming "IMPOSSIBLE" into "I'M POSSIBLE," embodying the platform's mission to "make the complex simple and the impossible possible."

Ju.com's long-term development philosophy is "Point. Click. Trade." This slogan represents the platform's core positioning: to make blockchain interactions as natural and intuitive as everyday computer operations.

Over the past year, Ju.com has achieved rapid growth: registered users have exceeded 50 million, covering more than 100 countries, the average daily transaction volume has exceeded US$5 billion, and the global community size has reached 26 million.

Along with the brand upgrade, Ju.com has launched dedicated areas for US and Hong Kong stock trading and early bird subscription. More features such as decentralized asset custody are also planned to be launched in the near future to continuously expand users' investment and trading experience.

Sammi Li, CEO and co-founder of Ju.com, said: "This brand upgrade is a comprehensive overhaul shaped by user feedback, designed to enhance the overall experience across both web and app platforms. We hope to make crypto finance an everyday service accessible to everyone through the 'one-touch, one-click transaction' philosophy."