Original author:0xLaughing, Rhythm BlockBeats

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Memeland initial world view

At the beginning of 2023, Memeland has become one of the hottest projects in the NFT market with the release of the latest NFT series. Throughout the development history of this project in the past year, there are too many remarkable milestones:• Flagship Product MVP

In the aftermath of the Luna thunderstorm in June, the series was sold at a high price of 5.3 ETH in the form of "blind auction";• Second potato Potatoz

The series took advantage of the "Free Mint market" to complete the 10k sale and witnessed the collapse of FTX, but it was still able to stabilize the floor price above 1 ETH in the bear market for a long time, and even recently it even rose to more than 3 ETH;• Newest Captainz

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TL;DR

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Memeland OverviewYOU THE REAL MVP• The first NFT series "

•「The Potatoz"The sale will be completed in June 2022 in a "blind auction", with a total of 420 and a final price of 5.3 ETH. The current floor price has soared to 44.4 ETH;

•「The Captainz"The series sold 9,999 pieces using Free Mint in July 2022. The floor price once soared by more than 3 ETH, but it has fallen slightly at present, and the transaction volume in the secondary market exceeded 18,900 ETH;

"The series will be released within 12 minutes in January 2023, and the team's income is about 9,801 ETH. This series is a collection of PFPs with a total of 9,999;

• Participating in the casting of "The Captainz" series will get Treasure Mapz, and at the same time, you can earn Mapz through soft pledge in the Captainz revealing stage;

• To earn Treasure Mapz, you need to match Captainz and Potatoz series, and MVP will help in this process;• officialdisclose

Treasure Mapz associated with $MEME, valuable NFTs, special utilities, etc.;

•• Owning Captainz NFT can participate in the governance of the subsequent Memeland DAO and have priority access to Memecoin and Treasure Islands;Memeland official website

The follow-up Token system, metaverse land, creator economy, and pledge system clues are revealed, but there is not much information at present;9 GAG• Behind the Memeland NFT

Founded in 2008, it is an online entertainment content platform that mainly shares funny pictures and videos. The official claims to have 200 million users on its official website, Twitter, Instagram, Facebook, YouTube, Tik Tok and other social media;Gary Vaynerchuk• Strong lineup of advisors/investors behind Memeland, founder of VeeFriendsKevin Rose, Founder of MoonbirdsNathan、KOLKeungAll the well-known names in the NFT world are listed.

Started from the online entertainment content platform 9 GAG

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23-year-old Chen Zhancheng (second from right) started a part-time business with his younger brother Chen Zhanjun (first from right), college roommates, and two aNobii colleagues9 gagceo) studied at the Faculty of Law of the University of Hong Kong. After graduation, he worked in the legal department of banks, TV stations, and Internet companies. At that time, the boss of the Internet company he worked for was less than 30 years old. So, 23-year-old Chen Zhancheng found his younger brother Chen Zhanjun, a college roommate, and two aNobii colleagues to start a part-time business together. They had respectively worked on a cosmetics evaluation platform, a home appliance evaluation platform, a photo sharing platform, and an online karaoke platform. These platforms all ended in failure in the end.

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9 GAG completes $2.8 million in Series A financing2011, holding"If you want to play the best basketball, you should go to the NBA to play in the professional league. If you want the best training in technology entrepreneurship, you should go to Silicon Valley."500 Startupsfinancingfinancing。

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In the following years, 9 GAG developed rapidly and became one of the most popular online entertainment communities in the world, covering a variety of topics, including funny, animation, games, movies, music, travel, sports, etc., attracting A lot of young people are paying attention. According to the website research company similarwebdatadata

It shows that 9 GAG is the second most clicked rate of humorous websites in the world in December 2022, and has performed well in indicators such as average browsing time, number of pages, and bounce rate.

•InstagramIn addition, 9 GAG has accumulated a large number of users on various social platforms, the number of fans:

•Facebook: 58.15 million

•Twitter: 41.88 million

•TikTok: 16.83 million

KOLkmoney: 2.4 millionIn an interview with 9 GAG CEO'spodcast

Li is not shy about his praise for 9 GAG: "I think for the past ten years, whenever I think of memes or any site related to meme culture, 9 GAG has always been at the top of the list."As can be seen from here,

9 GAG is a top Internet Meme platform, which has huge traffic and rich creator collaboration experience in Web2. The founder of 9 GAG, Chen Zhancheng, is a serial entrepreneur with 15 years of entrepreneurial experience. A pioneer in the field, it has now chosen to turn the steering wheel and head towards Web3.

In April 2022, Memeland's Twitter has just launched, and itswebsitewebsiteIt says:

At the same time, the official website also directly revealed Captainz’s PFP NFT series (at first, it even directly drew memelist) and the subsequent $MEME Token system. Just like the popular trend in the NFT market at that time, Memeland had no roadmap and also advertised “under-commitment and over-commitment” deliver".

MVP

But later, Memeland changed its operation strategy. Unlike the 10k selling projects in the market at that time, it chose to release a small number of NFT collections "You The Real MVP" in June, with a total of 420. After the "blind auction" form, the community set the price at 5.3 ETH.

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MVP is defined as a premium member of the Memeland ecosystem, which is 9 GAG's way of thanking and rewarding community members. Plus, each MVP has future benefits such as two Memeland Captainz NFT airdrops, a whitelist for all future Memeland and 9 GAG projects, and an MVP role in the project's Discord. The current floor price remains at a high level of 44.44 ETH.

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5 Stages of PotatozThe PotatozIn July 2022, Memeland launched a total of 9,999 "

At present, Potatoz is defined as the basic membership of Memeland. Benefiting from the release of the latest Captainz series, the floor price of Potatoz once soared by more than 3 ETH, but it has fallen slightly at present. At the same time, the transaction volume in the secondary market has exceeded 18,900 ETH.

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Captainz's Sneak Peak as shown on the original official websiteOn January 5, 2023, Memeland officially launched the Captainz series, the total number is still 9,999, and the launch price is 1.069 E. according toOfficial Announcement

Ten minutes after the start of the sale, the official announced that more than 9,999 deposits had been received, announcing that the Waitlist casting had been terminated ("non-guaranteed casting" mentioned above), and the "guaranteed casting" would not be affected. Within 48 hours Casting can be completed within.

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Gas War triggered during Captainz launchblocknativeAccording to the data of the company, the Gas Fee during the casting period once exceeded 80 GWEI.

  Treasure Mapz  

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In addition, all those who participated in the sale will receive a corresponding proportion of Treasure Mapz according to the deposit amount. It is not yet an NFT, so they cannot be transferred or traded at present. The official revealed that this Mapz is divided into 5 types, related to $MEME, valuable NFT, special utilities, etc. At the same time, it can be obtained by forming a Quest (soft pledge) with up to 1 Captainz and 3 Potatoz, but the current information limited.

Through the release of the above three series of MVP, Tudou, and Captain, it is not difficult to see the shadow of many projects: "Proof Elite Club" to Moonbirds, corresponding to MVP and Tudou; The Free Mint trend; the 5th stage of changes revealed that there were variable NFT projects such as Moonrunners and "Shit Monsters" for reference; not to mention the pledge rewards, there were too many projects such as early NANOPASS pledges, Moonbirds "Nesting" and so on. Pass.9 GAG CEOs inZhong Zeng bluntly stated that he has spent hundreds of ETHs to purchase NFTs of various well-known projects since January. It can only be realized after the real "skin in". In addition, they adopted the "micro-innovation" strategy. Simply put, it is to learn the strengths of NFT projects and make more integration and improvements on their basis. Now, the successful release of the Captainz series also marks the success of this strategy. The founder's continuous learning has also enabled Memeland to innovate and improve, gradually making it from a "follower" to a "talker."

Guess the next plan from the overview of the Memeland territory

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The official overview map of Memelands shows what they have to offer, with buried treasure islands, uncharted seas, giant sea monsters, pirate crews, launchers and more, every element in Memelands is presented in stylish and visually appealing presented in image form.

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Overview of Memeland territory

According to the official information disclosed in various channels, it is currently roughly divided into 10 sections, sorted according to their current priorities:

• MVP: The top Pass card in the Memeland ecosystem, with the highest priority in obtaining rights and interests within the ecosystem, and at the same time, it is helpful for other NFT series to participate in

• Captainz: Represents Memeland's top membership

• Potatoz: Basic membership to enter the Memeland ecosystem

• Treasure Mapz: As the reward middleware of the subsequent staking system, the randomness represented by the 5 types makes the operation of the subsequent staking reward system more playable

• Memecoin: Not yet launched, but the official hint is different from the common NFT supporting ERC 20 Token system

• Treasure Islandz: Not yet launched, but the official hint is different from the common NFT supporting metaverse land system

• Petsland: Not yet launched, the official only revealed "pet lovers only"

• Stakeland: Not yet launched, the official only revealed "making cryptocurrency staking fun"

• GMGM.com: Not yet launched, the official only revealed "Web3 OnlyFans"

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The relatively certain relationship between them is mainly reflected in the three released series of MVP, Captainz, and Potatoz. According toofficial documentofficial document

According to the disclosure, in addition to participating in the sale to obtain Treasure Mapz, subsequent Holders can obtain Mapz by forming Questing (soft pledge) with up to 1 Captainz and 3 Potatoz. MVP NFT can be helpful to every key utility of Memeland NFT.

The conjecture process is as follows (see the Memeland layout overview above for the illustration):

• Up to 1 Captainz + 3 Potatoz soft stakes (maybe team mode)

• (Optional: "Turbo" if MVP is present)

• Receive Treasure Mapz rewards (MVP gets more rewards)

• Mapz can be exchanged for $MEME Token or may be exchanged for Metaverse Land Treasure Islandz)

• Holders.com can provide advisory and advisory services to other NFT projects

What are the advantages of Memeland?

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200 million users have brought traffic blessing, Meme's "self-propagation effect" is the icing on the cake

In the new era, with the rise of Internet technology, the development of the "information flow + self-media" network platform is in full swing. The rise of social platforms such as Douyin, Kuaishou, TikTok, Instagram, Facebook, and Twitter hints that the era of "traffic is king" is coming, and 9 GAG naturally borrows this shareholder style.

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9 GAG’s official claim of 200 million users is hard to figure out. After all, the number of fans of tens of millions on multiple social media sometimes has water and overlap, but the daily page views will not lie, and will truly reflect the popularity of a platform . Based on the number of views of daily tweets on 9 GAG official Twitter, it can be found that the number of views of ordinary tweets usually ranges from hundreds of thousands, and occasionally there will be "popular" tweets with more than one million views. I believe this traffic can still maintain this level. The first echelon of the track.

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9 The GAG ​​official website has placed the entrances of Memeland and Potatoz in a conspicuous position on the topNow that there is traffic, as 9 GAG's operating strategy gradually embraces Web3 and the creator economy, it is only a matter of time before it gradually diverts traffic to Memeland.9 GAG official website

Using Meme's "self-propagation effect" is another killer feature of Memeland. On the one hand, the predecessor of 9 GAG is a platform dedicated to meme culture, and has become a giant by virtue of this; on the other hand, it has to be admitted that Web3 and the encryption world are largely driven by Meme. FT has Shib, Doge Coin, in the NFT market, there are countless projects that have emerged with the help of Meme. Projects such as Mfer and goblintown are among the most popular projects, all relying on the power of Meme. Memeland has also launched many Meme creation activities in its daily operations. Many players participating in the NFT market are from the generation that grew up with the Internet. Meme culture, comedy culture, and content creation are commonplace, which can easily arouse spiritual resonance, and then promote the "positive flywheel" of the entire project.

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Backed by professional consultants and investorsGary VaynerchukStrong lineup of advisors/investors behind Memeland, founder of VeeFriendsKevin Rose, Founder of MoonbirdsNathan、KOLKeungAll the well-known names in the NFT world are listed. On the one hand, professional consultants and investors can guarantee that the project will "survive". On the other hand, as a project in continuous development, Memeland is relatively new to this market. Facing the turbulent and ever-changing NFT In the market, NFT OGs who have been in the Degen state for a long time can perceive market changes at critical moments, and their opinions can escort the development of the project.

Why 9 GAG wants to enter Web3? time, luck, fate

9 GAGs Survive in the Cracks of Giants in the We-Media Era

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Short videos can't even adjust the progress

When you have experienced 9 GAG’s website and APP, you will have the illusion of going back to the portal website 10 years ago. Compared with Instagram, TikTok and other platforms that young people like most nowadays, 9 GAG has the advantages of content, UI, There are gaps in recommendation algorithms and other aspects.In terms of business, 9 GAG is almost a porter of content, while Instagram and TikTok are content + social, which produces a "network effect": the more users of a product, the greater the value of this product to users, and it can Attract more users to use this product, so social products have the characteristics of "natural monopoly". It can be seen that the network effect usually leads to the strong getting stronger, and finally leads to oligopoly or winner-take-all. In this situation,

On the one hand, 9 GAG does not produce high-quality content and lags behind other high-quality content platforms; on the other hand, the social attributes of competing products rely on "natural monopoly" to further erode 9 GAG's market.In an article of "University Line" in April 2022interview

You can also see that 9 GAG is in crisis, which is described in the article:

The epidemic has had a negative impact on the economy, further squeezing 9 GAG's operating space, and 9 GAG may not be able to make further profits through advertising fees and PRO membership fees to achieve a balance of payments. It is going downhill in the competition among giants in the self-media era, and it urgently needs transformation.

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Web3 Creator Economy - 9 New Opportunities for GAG's "Last Stand"

Investment bank Goldman Sachs once regarded the "creator economy" in which individual creators monetize content as an important trend in the Web3 era in a report.

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Goldman Sachs cites 'creator economy' as one of key features of Web 3.09 GAG will test the Web3 creator economy through Memeland, MVP, Potatoz, Captainz and other NFTs with $MEME's complete Token system may be able to tryepilogue

epilogue

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9 GAG CEO Amuses the Host on a Podcast

9 GAG CEO said: "On the one hand, we must work hard to tell good stories and deliver good products to a group of people with high expectations. On the other hand, our Twitter posts daily tweets to communicate with holders and reward loyal people." In addition to the resources of the original platform, the advantages of traffic, and the highland of Meme culture, in terms of quality, as long as you have heard or watched the Twitter Space, interviews, and podcasts of 9 GAG CEO, it is hard not to be impressed by his sincerity, humility, and humor. Infectious personality.Memeland has witnessed the Luna thunderstorm and the collapse of the FTX building in the past year. It is trying to survive the bear market to survive the Jedi. The most important thing is to "survive". It is unavoidable to be questioned that the innovation of "old wine in new bottles" is insufficient.

The flaws are not hidden, if Memeland can convert 200 million platform users of 9 GAG into new Web3 traffic in this era of "traffic is king" and "content is king", it may benefit the entire NFT market and even the encrypted world. It's a meme empire migration.