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The crowd protesting outside the NFT.NYC venue on June 20

On June 20th, the NFT.NYC event, which was hailed by Coinbase as the "Super Bowl of the NFT World", was grandly opened in New York, and countless NFT players from all over the world came to "pilgrimage". Outside the venue, however, a group of "malicious" protesters were gathering. They held a variety of protest signs, the largest and most eye-catching of which was "GOD HATES NFTS (God hates NFT)".

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First Tweet of God Hates NFTs

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TL;DR

• God Hates NFTs is an NFT series based on the characters protesting at the NFT.NYC scene. It was released on June 30 in the form of Free Mint, with a total of 5,022. The floor price once soared to around 1.8 ETH.

• The background of the NFT market in a bear market makes it easy for everyone to resonate with the view of "God Hates NFTs". The unique 4chan meme culture of the God Hates NFTs community is very easy to spread. They can even use the number 69 to encourage its holders to put their The NFT pending order is at 69 ETH, which has achieved lock-up to some extent.

• Founder SrPeters frequently mobilizes everyone in the Discord community to leave messages in the Twitter comment area of ​​some well-known KOLs to promote and preach their projects. Under his call, Sandbox bought 19 NFTs at a high price, including 2 Sold at the highest price in the series.

• Many aspects such as character images and publicity content may be suspected of plagiarizing the well-known animation "Rick and Morty"; the roadmap style is also suspected of plagiarizing the NFT project For The Culture, which caused dissatisfaction with the latter's founder Sibel; The idea of ​​"GOD HATES NFTS" is also plagiarized. Copyright and plagiarism issues made it highly controversial and sparked discussion.

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meme culture

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God Hates NFTs NFTs are based on the characters at the scene of the protest

In the beginning, the “God Hates NFTs” tagline of this “protest” resonated with everyone. In the context of the current bear market in the encryption market and the NFT market, these slogans make people think about the meaning behind NFT and the future prospects.

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4chan meme

In 2001, Japan's most well-known online community 2ch (2-channel, two channels) was facing closure, and some users from 2ch founded 2chan (Futaba Channel) as a temporary refuge. Later, 2chan developed into a sticker forum centered on discussions about ACG and otaku culture.

In 2003, a New York boy named moot established 4chan, an English-speaking community, following the model of 2chan. This community has contributed a large number of pop culture symbols, and the famous "Rage Manga" came from here.

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Large number of holders place their NFT pending orders at 69 ETH

The God Hates NFTs community is full of "non-mainstream" views and adult content. Its founder, SrPeters, even used the number 69 to encourage its holders to put their NFT orders at 69 ETH.

Among the total 5,022 NFTs, 2,373 of them are pending orders, of which 1,885 are pending orders at 69 ETH, accounting for 79.43% of the total pending orders.

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About Gary Vee's Suspense Story Contest

On June 30, the founder SrPeters released a suspense story competition with the theme: "Why is the character behind Peters Gary Vee".

Gary Vee's full name isGary Vaynerchuk, he is the CEO of VaynerMedia and the founder of VeeFriends.

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Gary Vee follows another project of the same name

Someone actually found "evidence" that Gary Vee was following another man namedGodHatesNFTsToo.wtfsecondary title

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SrPeters calls on everyone in the community to leave a message to KOL

"How powerful is the God Hates NFTs community?" NFT KOLHameer Hussainsent a tweet asking.

“How to show him? Everybody go give him 20 comments until he has to sell his house and join us.”

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SrPeters called on everyone in the community to leave a message for Sandbox CEO

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Sandbox was declared "taken down"

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Sandbox entry position

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"Plagiarism" scandal

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Adam Bomb Squad's "protest"

In fact, the "protest" outside the NFT.NYC venue was a special flash mob event planned by the fashion brand The Hundreds for its NFT series Adam Bomb Squad, or a "fake protest".

Previously, the company's co-founder Bobby Kim accepted on the day of the protestAd Age interviewimage description

Bobby denounces God Hates NFTs

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Copying For The Culture's road map style?

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The roadmaps of the two projects are very similar

TweetTweet"There is a project that directly steals our roadmap imagery (art) and our OpenSea description and more," said.

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Plagiarized Rick and Morty style?

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Both the promotional image and NFT are very similar to Rick and Morty's painting style

tweetstweetsQuestioned whether God Hates NFTs were authorized by Rick and Morty, but the response was blocked by the latter.

Previously, the well-known NFT project ProjectPXN was deeply involved in the "plagiarism" storm. The designs of many rare models were very similar to the characters in the anime. After the drawing was opened, the price was cut in half. Compensation holders were finally able to quell the accident.

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"Mr. Banana" system example diagram

The team announced that the "Mr. Banana" system is being developed to raise funds for all NFT holders to purchase "bananas" at a price of $20 per piece. Each NFT corresponds to a maximum of 2 "bananas", and the total amount of "bananas" is 10,044 There are two main functions in the follow-up:

1. BAYC lucky draw for holders

"Banana" will raise a total of 10,044 x 20 = 200,880 US dollars, which is about 183 ETH (calculated based on ETH/USD = 1100). At the same time, the God Hates NFTs project party said that it will take out about 50 ETH of transaction royalties, with a total of about 233 ETH Come and buy 3 BAYC for a lucky draw for all holders.

2. Generate the second-generation new series Bored Haters NFT Club

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With its unique community culture, "viral" Meme, and KOL "hotness", God Hates NFTs quickly gained a foothold in the NFT market by relying on skilled hype and marketing techniques.

Facing the denunciation of "plagiarism", God Hates NFTs did not respond. It is well aware that the current NFT market is an "attention game". No matter whether the discussion on it is positive or negative, the most important thing is to maintain a continuous volume of voice. After all, it is just "For The Culture".