Binance's "Super App Journey": From Crypto to US Stocks, Heading Towards 3 Billion Global Users

Original｜Odaily Planet Daily (@OdailyChina)

Author｜Wenser (@wenser 2010 )

On June 1, Binance officially announced that it will offer trading in over 7,000 U.S. stocks and ETFs for non-U.S. users, and plans to launch bStocks, a product allowing users to self-create tokenized stocks, in the coming weeks. Coupled with previous moves such as launching Pre-IPO contracts, event trenches, and prediction market access, Binance is rapidly expanding its focus from the crypto market to a global asset pool encompassing traditional financial assets, crypto assets, RWA assets, and commodities.

In this capital feast centered around the AI industry and the U.S. stock market, Binance harbors greater ambitions: starting with crypto, but not limited to crypto. As Binance co-founder Yi He previously hinted at the goal of "covering 3 billion global users and serving the global public's financial needs," Binance's "10x growth war" will be rapidly waged under the strategy that "a super app is a super gateway."

Transforming from the leading crypto exchange to a global asset and financial super app, industry frontrunner Binance is reshaping users' everyday financial experiences through a triple combination of an asset scenario matrix, traditional asset coverage, and AI technology empowerment.

Binance's "All-Asset Scenario Matrix" – The Underlying Logic of the Super Gateway

For current crypto market users and even global investors, the present investment landscape is undoubtedly fragmented and highly disjointed. Beyond regional differences in regulatory compliance, the main user pain points are concentrated in the following areas:

First, asset types are extremely scattered. Traditional financial markets like U.S., Korean, Japanese, European, and Hong Kong stocks are highly fragmented, with varying market access mechanisms and capital capacities. Commodities such as crude oil, natural gas, gold, silver, and precious metals have price benchmarks across different markets and fragmented liquidity. As for U.S. stock assets and Pre-IPO pre-market assets, the situation is even more chaotic, with investment platforms scattered across different channels, networks, ecosystems, and platforms, featuring uneven barriers and numerous entry points.

Second, online and offline scenarios are disconnected. The mass adoption of crypto assets has yet to materialize, largely due to the difficulty of covering offline scenarios and bridging online-offline liquidity networks. Aspects like capital on-chain, stablecoin payments, offline consumption, and merchant channel networks have always been weak points for crypto assets. The exchange between traditional financial assets and the fiat system also represents a market gap where online funds need offline application empowerment.

Third, there's a gap between investment and living needs. For a long time, constrained by the disconnect between the banking system, traditional financial markets, and the crypto market, individual investors have struggled to balance their asset allocation between investment assets and living expenses, achieving seamless conversion and smooth usage between the two. It's no wonder many people sarcastically say, "Mending clothes at home while burning money on the stock/chain." This status quo is detrimental to user consumption and lacks the returns from asset management and diversified allocation.

Addressing these issues, Binance, with over 300 million users, offers a direct response: "Binance provides whatever the users and the market need."

Looking at Binance's main site, mobile app, wallet, and other gateway products, it has formed a TriFi (Three Financial Assets) matrix covering TradFi, CeFi, and DeFi assets:

• Asset Coverage: Binance has opened a proprietary U.S. stock investment gateway, allowing global investors to invest in traditional financial assets (including U.S. stocks, Pre-IPO pre-market assets, commodities like crude oil/gold), purchase crypto assets and stablecoins, and convert fiat currency.
• Scenario Coverage: Leveraging its existing payment network and fiat-stablecoin exchange system, Binance's services like Binance Pay and Binance Card support users in online transfers, payments, and investment transactions, while also meeting offline living expenses, covering both online and offline scenarios.
• Ecosystem Closed Loop: Through Binance's "super gateway," diverse assets including crypto assets, traditional financial assets, RWA assets, and commodities are seamlessly integrated, allowing users to conduct one-stop trading and allocation based on their needs, covering the full lifecycle of user services. By ensuring openness, richness, and user stickiness, it achieves an internal ecosystem closed loop of "Fiat Currency - Stablecoins/Crypto Assets - Global Assets - Wealth Management - Consumption."

Binance's Full Spectrum Product Matrix: From RWA Assets to Tokenized Securities Markets to Prediction Markets

It's evident that Binance's strategic goal is no longer limited to "covering more users with crypto assets." Instead, it has shifted its focus to global financial inclusivity and asset coverage, leveraging the super app to build a super gateway, truly making finance serve users' lives and assets serve users' daily needs, rather than being mere speculative tools. This is also the grand vision mentioned by Binance co-founder Yi He at the Hong Kong offline conference: "The AI singularity has arrived; Binance aims to serve 3 billion people globally."

Based on this concept of the all-asset scenario matrix, Binance's super gateway moat is being gradually solidified, as evidenced by recent data from its TradFi contracts and Pre-IPO pre-market.

TradFi Contracts and Tokenized Assets Listed on Binance, Forcing Open the Traditional Finance Window

According to CoinDesk data, after Binance listed its first Pre-IPO perpetual contract—SpaceX pre-market assets—on May 21, its market share quickly exceeded 60%, reaching approximately 65% by May 27. In the 7 days following the listing, daily trading volume exceeded $100 million on 4 of those days. From this single popular asset's data, it's clear that Binance still possesses a dominant ability to import and retain liquidity in terms of introducing TradFi assets.

Furthermore, data from the TradFi perpetual contract market shows that Binance remains the leading player in this vertical:

• In the past two months, Binance's overall share in the TradFi perpetual contract market has remained around 45%-60%, ranking first in a market with an average daily size of approximately $70 billion; commodities accounted for up to 65% of total monthly trading volume in the TradFi market, with Binance's share exceeding 60%.
• On Binance's platform, since the launch of TradFi perpetual contracts on January 28, 2026, trading volume has grown from approximately $563 million to about $8.5 billion over the past 7 days, covering over 20 assets, representing roughly 15x growth, and it continues to expand. When Micron Technology's market cap surpassed the $1 trillion mark, the trading volume of the MU/USDT perpetual contract on Binance approached $1.6 billion, triple its previous peak.

The consecutive listing of SpaceX Pre-IPO perpetual contracts, OpenAI Pre-IPO perpetual contracts, and Anthropic Pre-IPO perpetual contracts means Binance has broken down the "asset wall" previously standing before crypto users. It provides crypto traders, derivatives users, retail investors seeking Pre-IPO exposure, and users interested in traditional financial markets with a "super gateway" to share in the dividends of the traditional financial market era, thereby deeply connecting the U.S. stock market, commodity market, and crypto liquidity.

The U.S. stock trading product announced by Binance yesterday is also a crucial part of this strategy.

According to official sources, this product will provide direct access to the underlying assets of U.S. stock brokers, offering non-U.S. investors zero-commission trading opportunities for over 7,000 stocks and ETFs; the minimum investment amount is $5, and users can purchase using cryptocurrencies like USDC, USDT, and BNB; dividends will be automatically credited to accounts; trading hours are Monday to Friday, with 7*24 access. The trading is supported by broker Nest Trading, while brokerage custody and dividend distribution are handled by the New York-based company Alpaca.

Additionally, Binance plans to launch "bStocks" based on BNB Chain, allowing users to convert their held stocks into tokenized assets circulating on-chain for instant settlement and potential DeFi scenarios (such as lending and liquidity provision), further bridging traditional equity and on-chain assets.

Upon closer inspection, Binance's move is not just about short-term fee income, but carries three layers of significance for the medium to long term:

First, it's about vying for the key pricing power of quality assets. By anchoring prices through Pre-IPO assets, Binance will become a "pricing barometer" for many high-quality assets, making it convenient for institutional and individual users to understand market sentiment and price trends for various assets before their IPOs.

Second, it's about competing for comprehensive capital liquidity. Through the Binance super gateway, liquidity from TradFi and crypto markets will further achieve deep convergence. The former can participate in the crypto ecosystem layout in the form of stablecoins and crypto assets, while the latter can inject high-quality, curated assets from traditional financial markets, further broadening the liquidity base of the Binance platform.

Third, it's about capturing massive user engagement. By covering U.S. stock assets and high-quality pre-market assets, Binance can meet the diverse investment and consumption needs of global users through a single super app, making it convenient for people to flexibly allocate funds, adjust investment positions, and enjoy benefits like wealth management or early pricing. While expanding the scale effect, this will lead to a new round of explosive user growth.

In summary, by leveraging "single high-quality assets" to pry open the "entire traditional financial market," Binance's asset layout has not only achieved its own "super gateway role upgrade" but has also further broken down the platform's original asset boundaries, accelerating its transformation towards a comprehensive financial platform.

The "AI Key" in Binance's Hands – The Smart Engine Driving the Super App

If the all-asset matrix layout provides the "breadth" for Binance's liquidity market, then AI serves as the "smart engine" that grants Binance the "market depth" characteristic of a super app.

Currently, Binance's AI landscape mainly includes the following three core applications:

Trading Side: Binance AI Pro allows users to leverage AI tools and AI Agents to automate strategies, execute trades in real-time, and manage segregated sub-accounts. This enhances trading efficiency while meeting users' needs for nuanced trading strategies.

Security Side: Building on its existing risk control management system, Binance has undergone a systematic security upgrade using AI technology. According to reliable data, since 2025, Binance's AI security risk control system has cumulatively prevented over $10.5 billion in risk and fraud, achieving notable success in preventing asset phishing, deepfake fraud, and more. The personal assets of millions of users have been safeguarded, preventing asset loss.

Compliance Side: As a leading industry exchange, Binance's efforts in regulatory compliance have always been evident. In the AI era, Binance has combined AI technology to build a comprehensive "AI compliance system." For the vast variety of tokens, Binance launched an "AI Token Report" feature, helping users assess project risks. In terms of AML (Anti-Money Laundering) compliance, Binance uses AI to enhance transaction monitoring, detect abnormal behavior, and generate suspicious transaction reports. Additionally, approximately 80% of security attacks targeting Binance involve some degree of KYC fraud, and AI serves as a critical defense layer within its compliance system.

Thus, leveraging AI large models and application tools, Binance has achieved full-chain security management, converging from different aspects such as research, decision-making, execution, and risk control. While significantly improving user experience and platform security, it solidifies the foundation of the platform's asset management and risk control management.

Driven by AI technology, Binance's "super app" will be more reliable and foster user stickiness, continuously pushing forward in areas like personalized recommendations, risk alerts, and user-friendly operations.

Conclusion: The Era of the Super App Arrives, Binance is the Super Gateway

Currently, leveraging the multiple advantages of its 300 million user base, the all-asset scenario matrix, the gateway to traditional financial market assets, and the AI-driven security engine, Binance already possesses the foundational conditions to become a new-generation super gateway. It is inching closer to its ultimate vision of becoming a global comprehensive financial platform.

With the deep integration of traditional financial assets and crypto assets, and the rapid development of the 7*24 trading era, Binance, holding a certain first-mover advantage, has become "the first to eat the crab in the super gateway era."

From the moment Binance chose to proactively change and embrace U.S. stock assets and the traditional financial market, its vision of "Exchange The World" has been transitioning from an ideal to reality step by step. And the Binance platform will gradually upgrade from a simple trading tool in the past to an indispensable "Super Financial App" for the future 3 billion users.

More assets, one-stop gateway—this is the answer Binance provides for the era, and also an era-defining challenge posed by the global financial market to all leading players.

As the "Number One Crypto Exchange," Binance is naturally the one to take the lead.

Reference Information:

A Path to a More Inclusive Financial Future

The Super Gateway: The Convergence of TradFi, CeFi, and DeFi on Binance

Yi He: The AI Singularity Has Arrived, Binance Must Serve 3 Billion People

Data: Since 2025, Binance's AI Security System Has Protected Over $10.5 Billion in Assets