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WEEX Recap of TOKEN2049 Singapore 2026: Bringing AI Trading, Global Expansion, and Community to the Forefront

WEEX Labs
特邀专栏作者
@weexglobal_ch
This article is about 2506 words, reading the full article takes about 4 minutes
WEEX sought to make its products and business strategy more concrete and more tangible.
AI Summary
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  • Key Takeaways: With "one account, access to all markets" as its strategic direction, WEEX is expanding from a crypto exchange into a multi-asset platform covering both crypto and traditional finance, while advancing global expansion and user outreach through offline events such as TOKEN2049.
  • Key Highlights:
    1. Serving over 10 million users across more than 170 countries and regions, offering over 2,700 trading markets spanning crypto spot, derivatives, and more than 400 TradFi products.
    2. As of September 2026, it has hosted or participated in 34 events across 21 cities in 17 countries, with cumulative in-person interactions exceeding 160,000.
    3. Appearing as a Platinum Sponsor at TOKEN2049 Singapore 2026 for the third consecutive year, showcasing AI Trading features on-site and offering demo account experiences.
    4. Connecting via livestream to Trading House in Dubai, with plans to combine professional equipment, livestreaming tools, and AI trading bots to support KOL content creation and live trading sessions.
    5. Setting up the WEEX Alpha Suite for engagement with KOLs, media, and institutions, and collaborating with the Pudgy Penguins community to launch limited-edition merchandise and community activities.
    6. The platform ranks among the global Top 2 for BTC futures liquidity, offering leverage of up to 400x and 0% Maker Fees on select contracts, with a 1,000 BTC user protection fund.

From its origins as a cryptocurrency exchange to a multi-asset trading platform serving users worldwide, WEEX is expanding the boundaries of trading services. Today, WEEX serves over 10 million users across more than 170 countries and regions, offering over 2,700 tradable markets covering crypto spot and derivatives, as well as more than 400 traditional finance (TradFi) products including stocks, ETFs, gold, and crude oil.

"One Account. All Markets." is WEEX's summary of this direction. Beyond continuously expanding its trading categories, WEEX is also increasing opportunities for face-to-face engagement with global users, industry partners, and communities. As of September 2026, WEEX has hosted or participated in 34 events across 17 countries and 21 cities, achieving over 160,000 face-to-face interactions in total.

Therefore, when WEEX returned to Singapore for the third consecutive year as a Platinum Sponsor at TOKEN2049 Singapore 2026, the significance of this participation went beyond simply appearing on the exhibition floor of an industry event. Whether it was the on-site AI trading experience, the remote connection with the Dubai team, or the spaces for industry networking and community activities, WEEX sought to make its products and business strategy more concrete and tangible.

Starting with AI Trading Demos, Bringing WEEX's Product Experience to the Forefront

From October 7 to 8, TOKEN2049 Singapore 2026 was held at Marina Bay Sands in Singapore. WEEX set up a brand booth on-site to showcase AI Trading-related features and provide hands-on experience opportunities for visitors.

Visitors could use simulated accounts to try interacting with AI trading features through conversational commands, allowing them to directly understand how it works rather than just reading product introductions. A Trading MBTI interactive experience was also set up on-site, offering participants a reference for their trading style based on trading habits, risk preferences, and decision-making approaches.

When it comes to the combination of AI and trading, the industry has no shortage of discussion. Actually getting users to try it hands-on is another matter. Through on-site demos and interactions, WEEX hoped to give visitors a more intuitive understanding of how AI trading tools are used and what kind of assistance they can provide in trading scenarios.

During the two-day event, WEEX also connected with online audiences through livestreaming and arranged interactive challenges and USDT rewards, allowing users who couldn't attend in person to participate as well.

Singapore Connects with Dubai: WEEX Trading House Presents Another Trading Scenario

Another noteworthy segment of this event was WEEX's remote connection with its Dubai team during the livestream, introducing the positioning and plans for the local Trading House.

The Trading House is not merely a display space. According to WEEX's current plans, it will continue to invite different KOLs to Dubai for content creation, livestreaming, and hands-on trading. The space will combine professional trading equipment, livestream production tools, and interactive AI trading bots to support trading practice and content production.

For trading content creators, trading itself is only part of the content. How to configure the right equipment, conduct livestreams, present the real trading process, and interact with viewers are all aspects that need to be considered in daily content creation. WEEX plans to bring these needs together through the Trading House, providing venue and tool support for KOLs to carry out related activities.

In the Singapore livestream room, viewers were able to learn about this plan through the remote connection. Although in different cities, the two teams established a direct connection through the livestream: on one side was the industry exchange and product experience at TOKEN2049, and on the other was WEEX's preparations in Dubai for future content creation and hands-on trading.

In addition to the livestream connection, WEEX also set up the WEEX Alpha Suite during the event as a space for in-depth exchanges with KOLs, media, and industry participants. WEEX COO Andrew Weiner also engaged with participants from trading platforms, Web3 projects, and institutions there. The booth was responsible for letting visitors engage with products, while the Alpha Suite reserved space for deeper industry conversations; combined with the introduction of the Dubai Trading House, these different scenarios collectively demonstrated WEEX's efforts in products, content, and global business strategy.

Engaging with the Pudgy Penguins Community, Making the Event More Than Just Industry Networking

Beyond the booth experience and industry networking, WEEX also collaborated with the Pudgy Penguins community during TOKEN2049 to launch limited-edition co-branded merchandise related to the event and participated in hosting the "Inside the Igloo" community event. The themed interactions and limited-edition merchandise on-site attracted many participants and added a relaxed community atmosphere to this industry gathering.

For the crypto industry, offline events are both occasions for projects and platforms to discuss business and opportunities for community members to connect. Through collaboration with the Pudgy Penguins community, WEEX extended its brand participation into more interactive event scenarios.

Bringing WEEX's Global Strategy to Life in Real Scenarios

Looking back at WEEX's journey at TOKEN2049 Singapore 2026, each on-site segment had its own focus: AI Trading let visitors directly engage with products, the Dubai Trading House showcased plans for KOL content creation and hands-on trading, the WEEX Alpha Suite provided space for industry dialogue, and the collaboration with the Pudgy Penguins community brought more relaxed offline interaction.

These arrangements were not isolated activities. They correspond to several directions WEEX is advancing: expanding multi-asset trading services, exploring the integration of AI and trading experience, and continuously reaching global users through business operations and offline events in different regions.

"One Account. All Markets." describes what kind of trading services WEEX aims to provide; while at industry events like TOKEN2049, what users see is how this direction is gradually presented through product demos, team collaboration, and community engagement.

Exhibitions eventually come to an end, but what truly matters is the continued building after the event—whether products can keep improving, whether services for global users can continue to advance, and whether connections made on-site can extend into daily business. For WEEX, this is also a question that must continue to be answered as it moves from a single industry appearance toward a long-term global strategy.

About WEEX

Founded in 2018, WEEX is a comprehensive trading platform for global users, currently serving over 10 million users. With security, liquidity, and trading experience at its core, the platform supports 2,700+ trading pairs and ranks among the global Top 2 for BTC contract liquidity. WEEX offers up to 400x leverage and 0% Maker Fee on select contract trading pairs, providing deep liquidity, efficient execution, and flexible trading options for different types of traders. Additionally, the platform has established a 1,000 BTC user protection fund and continues to build a security system that meets mainstream international standards, providing a safe, stable, and reliable trading environment for global users.

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