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Bitget CEO Open Letter: Breaking the Impossible

Bitget研究院
特邀专栏作者
2026-07-02 11:43
This article is about 4456 words, reading the full article takes about 7 minutes
UEX is not a competition over the number of assets; it is a competition over user value, asset efficiency, and trading experience.
AI Summary
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  • Core Viewpoint: Bitget has launched the "Universal Exchange" (UEX), whose core is not simply to increase the variety of assets, but to build a low-threshold trading system based on four core values: asset efficiency priority, crypto-native experience, financial democratization, and reducing trading burdens. This system allows users to participate efficiently and equally in global asset markets in a crypto-native manner.
  • Key Elements:
    1. The peak trading volume of non-crypto assets approaches 40% of Bitget's total trading volume, and 52% of users hold both stocks and crypto assets, indicating a mature demand for cross-asset trading.
    2. UEX Value 1: Asset Efficiency Priority, e.g., supporting the use of fractional stock tokens (like rNVDA) as collateral, enabling one asset to serve multiple purposes.
    3. UEX Value 2: Crypto-Native Experience for Global Assets, enabling 24/7 trading for stock contracts and adapting traditional assets to the new financial system through tokenization (RWA).
    4. UEX Value 3: Financial Democratization. Through IPO Prime, users are provided early access to high-quality assets at prices lower than institutional rates (e.g., SpaceX's implied valuation of $1.5 trillion).
    5. UEX Value 4: Reducing Trading Burden. Tools like copy trading, AI trading bots, and Agent Hub simplify the decision-making process, each surpassing 1 million users.

Bitget CEO Open Letter: Breaking the Impossible

Dear Bitget Community,

A year ago, I met one of our VIP users. He lives in East Asia and runs a small business. His phone has seven apps installed: two for US stocks, one for gold, two for crypto CEXs, one for a crypto DEX, and another specifically for cross-border currency exchange.

He asked me a simple question: "Gracy, why do I have to manage seven accounts, remember seven passwords, and pay seven fees just to own all these assets?"

At that moment, I realized — what he wanted was never more assets, but fewer hassles.

Today, I want to start my speech with a few sets of numbers, because behind every number, there are people just like him...

Over the past six months, we've seen some very specific changes. The peak trading volume of non-crypto assets approached 40% of Bitget's total volume; CFD daily trading volume exceeded $10 billion; 52% of users hold both stocks and cryptocurrencies; 35% hold gold and other precious metals; 51% of users utilize AI tools to assist investment decisions. More and more users are seamlessly switching between crypto, stocks, commodities, and forex. Meanwhile, a growing number of users are focusing on Pre-IPOs. We launched two rounds of IPO Prime, the first being preSPCX and the second preOPAI. Both projects delivered approximately 30-50% returns for users within one to two months.

These numbers show that users are becoming more sophisticated in cross-asset trading, confirming our decision to offer them more assets was correct.

But today, I also want to address a common misconception about UEX.

Many people interpret the "Universal Exchange" as: Bitget listing more and more assets, eventually becoming a platform where you can trade anything.

This understanding is partially correct, but not the whole picture. Having many assets is indeed the first layer of UEX. However, simply piling on more assets doesn't mean the platform is truly better. If these assets can't be integrated into a unified account, can't form efficient liquidity, can't lower the operational barrier for users, or can't meet their real needs — then it's just shifting complexity from the market to the user.

We don't want UEX to just become an "asset supermarket" where more is always better. What we care about more is: Can we improve users' asset efficiency? Can we give ordinary users fairer access to global opportunities? Can we make trading simpler, rather than more anxiety-inducing?

So, UEX is not a competition of asset quantity. UEX is a competition of user value, asset efficiency, and trading experience.

Today, I want to share the 4 core values of UEX, all revolving around this central question: What kind of assets, products, and systems are truly useful for users?

1. Asset Efficiency First

The first core value of UEX is Asset Efficiency First.

On a trading platform, user value has a very tangible manifestation called asset efficiency. What is asset efficiency? Simply put, a user's assets shouldn't just sit idly in an account. If an asset can only be used in one scenario, its efficiency is low; if it can simultaneously serve multiple purposes, its true value is unlocked.

Traditional financial accounts are a typical example of an inefficient system. A user buys a stock, and that stock usually just sits there. It can go up or down, but it's rarely usable within a crypto trading system or as part of a cross-asset portfolio. There are account barriers, time zone barriers, currency barriers, and liquidity barriers between different asset classes.

In UEX, we aim to change this.

We already support using certain stock tokens as margin. If you hold rNVDA and want to short Bitcoin because you are bullish on NVIDIA but bearish on crypto, you can use your rNVDA as collateral. This is a capital efficiency tool that traditional brokers simply cannot provide.

One asset, multiple uses, available in real-time. This might sound like a feature, but it represents a very important value orientation for UEX:

Asset Efficiency First. It's not about getting users to trade more things; it's about enabling users to utilize the assets they already own more fully.

2. Global Assets, Crypto-Native Experience

The second core value of UEX is bringing a Crypto-native experience to global assets.

This has two layers of meaning. First: Today, traders pay attention to BTC, gold, and US stocks simultaneously. This doesn't mean users have become more complex; it's simply that global markets are inherently interconnected. The problem is that the traditional financial system fragments these scenarios into different accounts and platforms. Every time a user wants to perform a cross-asset operation, they incur time and monetary costs.

UEX solves this by allowing users to participate in diverse global assets using stablecoins from a single account, eliminating the hassle of opening multiple accounts and the friction of currency conversion. Bitget's integration of CFDs for trading commodity indices and forex, the launch of the RWA platform rToken, and the recent direct connection with brokerages to create the Stock+ product — all these changes are based on this judgment.

But this is just the first layer.

The second layer of "Global Assets, Crypto-Native Experience" is about adapting traditional assets to the new tokenized financial system. This is the more important and far-reaching direction, and it represents the future financial landscape as Bitget sees it.

I know an investor based in Singapore. For years, his biological clock was dictated by US stock market hours. With markets open until 4 PM New York, he often found himself staring at screens until the early hours of the morning here, sporting dark circles the next day. The market only belonged to him during the few hours when the other side of the world was awake.

In the first half of this year, we enabled 24/7 trading for stock contracts, and over 90% of spot rTokens achieved 24/5 trading. He no longer has to stay up late for an opening bell — when the market belongs to him is now his choice.

We want to bring the experience crypto users are already familiar with — instant, 24/7, borderless — to more asset classes. Through the technology of instant blockchain settlement, we aim to give traditional assets capabilities they never had. This is why Bitget continues to double down on the crypto-native technological path of stock tokenization.

I've said that by 2030, 10% of global financial assets will be tokenized. Some think this figure is too aggressive. But I believe that once users experience the efficiency of tokenized assets, it's hard to go back to traditional asset usage. It's like once you've used instant transfers, it's hard to accept three-day settlement; once you've used a smartphone, it's hard to go back to a brick phone. Once you've experienced a market without time zones or borders, you can't go back.

We still believe in blockchain technology, but the definition of cryptocurrency is changing. Initially, it represented only Bitcoin. Later, it also came to represent meme coins like Dogecoin. In the future, a large portion of cryptocurrencies will be RWAs. At the same time, RWAs exist to foster a more prosperous on-chain world, not to allow traditional finance to drain the crypto ecosystem.

So, Global Assets, Crypto-Native Experience. It's not about making users adapt to old finance; it's about bringing traditional assets into a new, more open, and efficient financial system that users are already familiar with.

3. Financial Equality

The third core value of UEX is financial equality, breaking down barriers.

Bitget IPO Prime has been launched twice, and market reception has exceeded expectations. This signals an important trend. Opportunities that were once exclusive to a few institutions, high-net-worth individuals, and private equity circles are now being captured by more ordinary users through tokenization and new trading infrastructure.

Historically, the barriers to accessing early-stage investments in high-quality assets were incredibly high. I've seen too many stories like this: an ordinary investor watches a company they had long recognized grow from its seed round, Series A, to Series B, with its valuation multiplying dozens of times. All they could do was wait — wait for the IPO, wait for the moment retail investors are allowed to buy in. But that moment is often when the earliest institutional investors start cashing out. They're left holding the scraps.

Globally, over 99% of individual investors have never had the chance to participate in the primary market's early pricing. It's not because they don't understand, but because the walls of the circle never had a door for them from the start.

With UEX, we want to rethink: How can we bring these high-quality opportunities, previously only for the few, to more ordinary users within a clear regulatory framework and with full risk disclosure?

This is exactly why, when Bitget IPO Prime listed SpaceX, our pricing corresponded to an implied valuation of $1.5 trillion — lower than the official entry price for institutions and far below the current market price. Specifically, by mid-June, SpaceX's circulating valuation had exceeded $2.5 trillion, and even the official entry price for institutional investors during the company's listing was around $1.77 trillion.

This is what we mean by financial equality. It means ordinary users can also get the entry tickets once reserved for institutional circles, participating in truly high-quality asset opportunities at an earlier stage and a lower price.

4. Reducing Trading Burden

The fourth core value of UEX is reducing the trading burden.

Many trading platforms want users to stay longer. More entry points, more features. Ideally, users would click around on the platform all day, maximizing their time spent.

But we see it differently.

Trading itself is already complex enough. Markets fluctuate, information overloads, and emotions interfere with judgment. If a platform keeps adding to the user's operational burden, it's not helping them; it's draining them. A good trading product should help users complete judgment, execution, and risk management more efficiently, not create more noise.

This is why we place great importance on copy trading, trading bots, and AI trading assistants.

In the first half of this year, Bitget launched CFD copy trading, stock trading bots and smart portfolio management, GetClaw, and Agent Hub. Currently, both Bitget's copy trading users and AI trading users have exceeded 1 million. We recently upgraded our AI trading capabilities, launching the GetAgent Playbook feature, allowing traders to create, subscribe to, and run automated strategies using natural language.

We believe that eventually, all platforms will support "universal assets." At that point, experience will be the core of competition, and AI will be the core of that experience. AI is transitioning from "answering questions well" to "trading well." In the future, users will no longer face complex information and numerous entry points. They can set goals, conditions, and risk boundaries, letting the system execute on their behalf. This is a healthier human-machine relationship — letting silicon-based intelligence handle the tedious tasks, while carbon-based life generates creativity and strategy, truly enjoying life.

So, What Exactly is UEX?

In summary, all of Bitget's products are built upon these four core values:

  • Make Assets More Efficient — One asset should not serve only one scenario;
  • Make Markets More Free — Market movements should not be confined to one time zone or region;
  • Make Opportunities More Equal — An opportunity should not belong exclusively to one circle;
  • Make Trading Simpler — A platform should help users do less, not more.

Having outlined these four values, let's return to the initial question: What exactly is UEX?

UEX is not an "asset supermarket" that piles assets together. We don't aspire to be a financial super app. We just want to focus on "trading" and serve those who have trading needs.

UEX is a crypto-based, low-barrier, truly efficient global asset trading system — allowing users to participate in global asset markets in a crypto-native way, using a single account, a single experience, and a single liquidity infrastructure.

After so many years of growth, blockchain has far exceeded the boundaries of the crypto circle.

The traditional financial system has existed for over two hundred years. The 2000s saw a wave of digitalization, but the essence of that change was simply moving existing things online. I believe blockchain represents the next transformation of equal magnitude — it can make this already digitized financial system truly liquid, free, and fair.

Remember the user in East Asia I mentioned at the beginning? He never wanted seven different apps. He wanted a fair entry point.

The first era of crypto solved the pain point of "people without bank accounts," which I call banking the unbanked. The opportunity I see now is brokering the unbrokered — solving the pain point for "people without brokerage accounts" — enabling those without channels, connections, or access to participate equally in the global asset market. This is our core mission as an exchange: to rebuild the operating system for value flow, so everyone can connect to global opportunities on equal terms.

For users in many regions of the world, merely opening a US brokerage account is an insurmountable wall. We want to tear down that wall.

The financial platform of the future should simplify complexity. The future of finance should mean doing less for the user, enabling everyone to participate in the global asset market equally, efficiently, and safely.

Thank you.

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