——Build an encryption hub for users in the gap between the times and trends

In the late autumn of 2025, LBank celebrated its tenth anniversary. Compared to the clamor of Silicon Valley giants or the rise of upstart projects, LBank is more like a whale steadily moving forward in the deep sea: silent, determined, yet constantly creating power. At the bow of this crypto-ship stands Eric He—LBank's soul, community angel, and risk advisor.

In an industry torn by cycles and driven by narratives, Eric has always been a rare "slow-moving variable." His understanding of the crypto industry is rooted in a core principle: liquidity is the silent embodiment of trust, and trust can become a root system. Rather than building LBank into a "shrine platform" in the spotlight, he has spent a decade building a more long-term path—an ecological channel where users and value can branch out and sprout new branches.

From a 20-person team to a global trading hub

LBank's beginnings weren't unusual. Ten years ago, it was a small team of 20 people, trying to carve out its own niche on a blank canvas. But from this humble beginning, it achieved two rare things:

First, I persisted for ten years.

The second is to continue fission.

By 2025, LBank's ecosystem encompasses spot trading, derivatives, Launchpad, airdrops & Boosthub, and on-chain asset issuance. With over 20 million registered users and a daily trading volume exceeding $10.5 billion, it has become a top 5 global spot trading platform and a top 4 derivatives trading platform. More importantly, it addresses market skepticism about "long-termism" in ways beyond data.

Eric believes that the more frenzied the industry becomes, the more calm it must be. He often emphasizes this point in internal meetings: "We are the ship, not the waves. The waves will recede, and the ship must be worthy of the distant future."

Crypto Hub: A Lighthouse That Isn’t a Lighthouse

LBank isn't aiming to become a super platform that hoards resources and monopolizes traffic. Eric's vision is more like a "hub": a place where every asset, every user, and every developer can find their anchor.

The foundation of this hub is LBank's continuous product refinement and development. In 2025, LBank launched the 100x Gems Hub, representing early-stage, high-growth assets. This was followed by the EDGE Zone, focused on discovering 100x assets, and LBmeme Launch, enabling the immediate creation and launch of on-chain assets. The launch of these products not only injects fresh traffic into the platform but also unleashes the power of precise project value capture.

The result is a three-peat, supported by several impressive statistics:

The world's No.1 100x coin ratio

The world's No.1 first-time asset with the largest increase

Global No.1 Meme Coin Market Share

These labels ultimately point to one core word: early detection ability.

Using "anti-inertia" thinking to cross the cycle

For Eric, cycles are never his enemy. The real challenge is finding ways to change direction within a system built on inertia.

"Like a top tennis player sprinting to a stop and hitting the ball backward—that ability to control inertia and reshape rhythm is the key to LBank's survival." Eric often compares critical moments in sports to the decisive moments of an exchange. In this industry, the norm isn't safety, but change.

Therefore, he proposed an "anti-inertia" operational strategy: rationality amidst enthusiasm, decisiveness amidst rationality. He led the launch of the "Asset Replenishment Plan," "Five Strategies," and "Plan X." Through innovative practices such as five-season liquidity scouting, access to TradingView contract market data, on-chain asset tokenization (such as xStocks and Ondo Finance), and loyalty programs (such as WLFI's USD1), the platform has shifted from narrative-driven to fundamentals-driven.

He knew that only platforms built on real assets would be qualified to move into the next decade.

Not just data, but also human warmth

LBank has had zero security incidents for ten years, a $100 million risk protection fund, and an upcoming proof of reserves... While most exchanges still view security as a "functional item," Eric sees it as the cornerstone of the "platform's personality."

This has enabled LBank to quickly respond to incidents like DEXX and Slerf, proactively donating and providing escrow services, and become a trusted "umbrella" for the community. LBank has also gone offline, hosting blockchain university summer camps around the world, rapidly providing assistance to communities affected by natural disasters, and building a reusable KOL development system.

In Eric's vision, the platform is not only a place for asset transactions, but also a "node space" for trust accumulation, cultural resonance and education popularization.

Heading into the next decade

"When market signals are ambiguous, it's precisely the time when betting is most worthwhile." Eric remains optimistic about the future. He believes a new "super cycle" is brewing, and the integration of traditional finance and decentralized finance will trigger even more rapid growth.

LBank’s goal has never changed: to make encryption truly accessible to everyone.

Introducing a more accessible entry mechanism to reduce the cost of educating new users;

In the process of global localization, we should formulate differentiated strategies based on cultural habits and regulatory systems;

Continuously optimize the on-chain service experience to make user asset management more intuitive;

Expand more collaborative resources for developers to allow innovation to grow freely within the ecosystem.

To date, LBank has obtained regulatory licenses in multiple countries, including Italian VASP, Canadian MSB, and Australian DCEP, and is advancing its localized presence in Europe, Asia Pacific, and North America. By achieving a dynamic balance between regulatory compliance and product innovation, LBank is gradually building a sustainable and replicable global growth model.

The tenth anniversary isn't the end. As Eric said at an internal celebration, "We don't want to be an isolated island on the crest of a wave, but rather a 'dock' connecting every user. We're not afraid of storms, but we respect direction even more."

In this fast-paced and unpredictable world, LBank and Eric will continue to move towards the light, embarking on their next decade between trust, change and consensus.