On September 23rd, the MyStonks platform announced a brand upgrade, officially changing its domain name to msx.com, marking its entry into a new era of global fintech. The announcement stated that this upgrade not only simplifies access and facilitates user connectivity, but also demonstrates its transformation from a meme-based platform to a professional international financial brand, demonstrating its commitment to digital financial innovation and global expansion. The msx.com team stated that it will continue to prioritize users, drive technological innovation, and enhance the security and efficiency of digital financial services.

Platform development history and accumulation of core strengths

Since its official launch in March 2025, MyStonks has rapidly grown into a leading platform for decentralized trading of US stock tokens. Supporting over 200 US stock token assets, the platform boasts over 50,000 users and boasts a daily trading volume exceeding $200 million, demonstrating explosive growth in trading volume. MyStonks has accurately grasped the convergence of digital assets and traditional finance, establishing a secure, compliant, and efficient on-chain asset trading ecosystem, setting a benchmark for industry innovation.

In terms of products, MyStonks offers spot trading of US stock tokens and perpetual contracts with up to 20x leverage, catering to the investment needs of users with varying risk appetites. The platform incorporates intelligent risk control and real-time matching mechanisms to ensure efficient and stable trading processes. Its comprehensive DeFi toolchain connects traditional finance and fintech, providing global investors with a seamless asset on-chain and trading experience, and enabling instant settlement and low-barrier-to-entry through stablecoins.

In terms of partnerships, within six months of its launch in 2025, MyStonks established strategic partnerships with numerous leading industry institutions, jointly promoting the development of decentralized real-world asset trading. In May, it reached a deep collaboration with global asset management giant Fidelity, which will independently manage all on-chain US stock assets, ensuring transparency and security. Furthermore, MyStonks has partnered with numerous platforms and projects, including BSC, OKX Wallet, Paimon Finance, Ave.ai, BlockStreet, BIT, Fufuture, COPX, DeBox, APRO, and CoinAnk, providing strong support in public chains, wallet integration, asset management, liquidity support, and market data services, effectively enriching the platform ecosystem.

In terms of compliance, MyStonks obtained a Money Services Business (MSB) license from FinCEN in the United States in July 2025 and subsequently completed its Security Token Offering (STO) registration with the U.S. Securities and Exchange Commission (SEC), becoming one of the few RWA platforms to receive strict regulatory approval. The platform is also actively developing a global compliance network and plans to apply for major digital asset licenses such as the EU MiCAR, the UK FCA, the Singapore MAS, the Hong Kong VATP, and the Dubai VARA to ensure the steady and legal expansion of its business. Regarding security audits, in September 2025, MyStonks completed a comprehensive smart contract and core architecture security audit conducted by CertiK, a leading blockchain security firm.

In terms of technological innovation, MyStonks introduces multi-chain cross-chain bridge technology, enabling the free flow of assets across multiple chains, including Solana, Ethereum, Tron, and BNB, significantly expanding user asset selection and liquidity. The platform also utilizes Merkle Tree on-chain asset proof to ensure data immutability and transaction transparency, and coupled with comprehensive privacy and security strategies, maximizes the security of user assets and information.

MyStonks adheres to the DAO governance philosophy, encouraging community participation in platform decision-making and asset selection to enhance users' sense of belonging and engagement. The Chinese name, Maitong, refers to the community's vote. Furthermore, the platform has designed a multi-layered incentive mechanism to stimulate ecosystem vitality, ensuring long-term user activity and healthy ecosystem development.

Overall, MyStonks has capitalized on the market trend of tokenizing traditional assets. Leveraging its solid technical expertise, forward-thinking compliance strategies, and innovative user governance mechanisms, it has set a new standard for decentralized on-chain asset trading. As the digital financial industry deepens its integration, MyStonks has become a crucial bridge connecting traditional capital markets with the digital economy.

Brand upgrade: visual innovation and in-depth experience optimization

In September 2025, MyStonks rebranded to msx.com, introducing a fresh, international visual identity and innovating design language, which revolutionized the user experience. This upgrade went beyond a superficial update; it encompassed a comprehensive transformation of brand identity, product functionality, and user engagement, demonstrating msx.com's confidence and exceptional vision as a global fintech pioneer.

In its visual identity, msx.com resolutely adopts a minimalist black and white palette, combined with a vibrant and futuristic fluorescent green theme. The vibrant yet unobtrusive design evokes the brilliance of digital-age financial elites amidst the depths of time. This touch of fluorescent green not only symbolizes the brand's passion and innovation but also embodies the global appeal of the youthful, quantitative spirit. The crisp, clean sans-serif font blends professionalism with user friendliness, effectively enhancing the reading and accessibility experience in multilingual and multicultural environments. It also addresses the accessibility needs of visually impaired individuals, demonstrating exceptional humanistic care.

In terms of product functionality, the streamlined navigation bar features intuitive and recognizable interactive logic, guiding users to more efficient operational paths. The homepage trading portal features a "Go to Trade" button that integrates "RWA Trading" and "Contract Trading," accurately focusing on key trading areas. The introduction of a dynamic RWA asset ranking helps global investors quickly understand market trends and identify investment opportunities.

The introduction of the new Banner module allows brand activities and strategic information to be vividly presented through a visually and interactive window, illuminating the user interaction experience. The harmonious combination of micro-interaction animations and color details infuses user operations with a sense of fluidity and ritual. Every click is a perfect example of the fusion of detailed artistry and technology.

To accelerate the integration and growth of new users worldwide, the "Start Trading in Just Three Steps" onboarding module acts like a caring mentor, gently breaking down the barriers to complex on-chain transactions, accurately understanding user psychology, and significantly improving retention and conversion efficiency through meticulous human-computer collaboration.

In terms of content structure, the redesigned FAQ page strives for precision and simplicity, eliminating redundant and complex information and directly addressing the core needs of users. In addition, the convenient one-click pinning function allows users to return to the top of the page even when browsing through a vast sea of information, demonstrating the brand's ultimate pursuit of user experience.

In terms of the visual identity system, the msx.com main site adheres to the professional style of black background and white text, while the US site uses vibrant fluorescent green as a keynote to declare the precise expression of localization, truly achieving the deep localization of the global brand.

Overall, this upgrade to msx.com represents more than just a technological and design overhaul; it represents a confident statement of the brand's commitment to global high-end fintech. It will propel the platform forward through continued innovation-driven transformation of financial services, laying a solid foundation for the future and embarking on a journey that will revolutionize the industry.

Conclusion

Going forward, msx.com will continue to uphold a user-centric and technologically innovative development philosophy, striving to build a more professional, secure, and compliant international digital financial platform. By continuously optimizing product experiences and expanding into global markets, msx.com aspires to become a bridge connecting real-world assets and blockchain finance, ushering the digital financial industry into a new stage of development.