Throughout the evolution of the crypto industry, centralized exchanges (CEXs) have continuously pushed boundaries through innovation. From developing Web 3 wallets (OKX, Binance) to implementing point-based systems for on-chain secondary markets (Binance Alpha, Gate Alpha, Bitget Onchain, etc.), competition among exchanges has gradually permeated every corner of the on-chain ecosystem. Today, this competition has been further amplified into a wave of "memeification"—everything can be memed, redefining liquidity, narratives, and user sentiment. It is against this backdrop that LBank launched LBmeme Launch, the first IDO platform driven by meme logic, paving a new path for CEXs to capture on-chain value.

Since its launch, LBmeme Launch has successfully launched two Meme tokens, both of which have performed exceptionally well, achieving a 4,850% increase in 48 hours:

• On August 29, the first Memecoin LDOG rose 4,245% from its opening price of $0.00025. After landing on the LBANK EDGE zone, it continued to soar to $0.0178486, with a maximum increase of 7,039%.
• On September 4, LRATS on the Solana chain also performed amazingly, rising to 4,380% in a short period of time. After the launch of LBANK EDGE, the highest increase reached 5,940%.

Leveraging LBANK EDGE's high liquidity and exclusive trade compensation service, both LDOG and LRATS saw their market capitalizations surge from hundreds of thousands to tens of millions of dollars in just one week. This achievement not only demonstrates the immense potential of the meme sector but also charts an efficient and unique path for CEXs in their Web 3 transformation.

The watershed moment of CEX: the game of on-chain layout

The meme sector, with its unique community attributes and explosive returns, has become a major hub for incremental capital both on-chain and in the market. In 2025, CEXs are demonstrating unprecedented advancement, and we are witnessing paradigm shifts across multiple dimensions: CEXs like OKX are entering the market through Web 3 wallet products, while CEXs like Binance Alpha and Bitget Onchain are adopting a "connector" model, creating a buffer zone for new projects to list on CEXs and attempting to screen tokens with growth potential for listing on the main board.

LBank has chosen an innovative approach: launching LBmeme Launch, starting with the primary market, relaxing Meme token issuance permissions, and building a closed ecosystem from issuance, acceleration, and trading. This strategy avoids the crowded secondary market and demonstrates a deeper level of innovative thinking. Currently in its Alpha phase, the product has already rapidly gained market share thanks to its unique advantages.

This strategy of focusing on memes as an entry point for the on-chain ecosystem offers unique advantages: First, as one of the most active sectors in the current market, the meme sector boasts not only a vast user base but, more importantly, strong market consensus and community-driven momentum. Second, compared to assets like DeFi and NFTs, meme tokens offer a more direct value discovery mechanism, making them well-suited for large-scale management and trading on centralized platforms. Crucially, as a representative of emerging on-chain assets, memes' rapid evolution requires platforms that offer both flexible innovation space and guaranteed basic trading efficiency, providing an ideal testing ground for CEXs exploring Web 3 innovations.

Against this backdrop, LBmeme Launch restructures the user participation process in a more educational and user-friendly manner by integrating all aspects within CEX. From token issuance and early-stage investment participation to secondary trading, users can complete the entire process within a unified interface. The platform provides clear guidance and risk warnings at every critical juncture, including explanations of token issuance standards, acceleration rules, and trading mechanisms, to help users develop a sound investment perspective. Specifically in terms of risk management, the platform provides a safer participation environment through multiple safeguards, including acceleration standards, automatic refund mechanisms, and liquidity monitoring. This one-stop service model essentially extends CEX's expertise in traditional off-chain trading markets to the on-chain asset realm, lowering the barrier to entry for users while also bringing more standardized investment education to the meme market.

LBmeme Launch vs Binance wallet vs Virtuals Protocol

The key innovations in the current IDO market focus on changes in issuance and trading mechanisms. Looking at the major platforms, three distinct development paths are forming a clearly differentiated competitive landscape.

• Binance Wallet: The TGE utilizes a mission-based + BNB staking model, primarily serving the needs of project incubation within the Binance ecosystem. It employs a "mission-driven + review-led" mechanism, with the public offering typically ranging from 2% to 30%, giving project owners considerable control.
• Virtuals Protocol: This is a typical on-chain native issuance platform, focusing on AI agents and virtual protocol projects. Its mechanism is open, censorship-free, and has a very low technical barrier to entry. However, the platform lacks effective risk management, and the user participation risk is significantly higher than that of CEX systems. Its 37.5% public offering ratio and 12.5% liquidity pool share also mean that investors face higher uncertainty. The entire model is more closely aligned with Degen culture, generating extremely high volatility and alpha opportunities driven by speculation and narrative.
• LBmeme Launch: IDO platforms, represented by LBank, embrace the concept of "anyone can issue a coin" and have built an integrated meme issuance ecosystem with zero-cost creation, spontaneous acceleration, and on-platform trading. The platform uses "acceleration standards" to screen for risks and refunds those that fail to meet these standards, protecting users while ensuring market health. Its 80% public offering (including 5% for founders) and 20% initial liquidity pool ensure strong participation from both the community and the market. Users can complete the entire IDO process without connecting to a wallet.

From the perspective of token launch entities, on the LBmeme Launch platform, ordinary users can create tokens at zero cost after obtaining a whitelist, realizing the universal governance of "everyone can issue tokens";

From the perspective of the subscription mechanism, LBmeme Launch adopts a no-threshold subscription model. Users can participate without any points. Moreover, it is integrated into the LBank ecosystem, without downloading a wallet or paying gas fees.

LBmeme Launch operates on a "fill-and-close" model, closing upon completion of fundraising (targeting $250,000 USD within 24 hours of token creation). Funding allocation is clear, returns are predictable, and tokens are fully circulated. Before the launch, subscribers could achieve returns of up to 14.06x, and creators could earn $12,500 USD.

In terms of project market capitalization, LBmeme Launch features an ultra-low starting market capitalization of $250,000 USD, unlocking enormous growth potential for early participants. This "starting from zero" market capitalization design enables high-quality projects to achieve tens or even hundreds of times growth, perfectly aligning with the core narrative logic of meme culture.

After comparing the issuance mechanism, transaction process, user threshold and market value logic, we can see that the CEX issuance model represented by LBmeme Launch has explored a new path for the meme market that combines efficiency, security and broad participation in token creation, acceleration mechanism and trading links.

The LBmeme Launch platform encourages creators to launch quickly while ensuring participants' financial security and efficient participation, providing a more controlled growth path for the meme market. For creators, the zero-cost creation process allows for rapid project launches through high platform exposure, while the 12,500 USDT direct profit margin provides a substantial incentive for high-quality projects.

For accelerator participants, the platform has created an investment environment characterized by "high certainty and limited risk" through its subscription mechanism, market-making model, and acceleration standards. This innovative model is expected to propel the meme market from a speculative game for niche players to a truly structurally prosperous mass adoption market.

Replication and Surpassing: CEX’s On-Chain Breakthrough

Looking back, the meme market has gradually matured, and infrastructure innovations surrounding issuance, trading, and interaction have transitioned from "experimental exploration" to "established paradigms." Pump.fun's decentralized, one-click token issuance mechanism addresses issuance efficiency bottlenecks, while Moonshot focuses on interactive experience, reshaping user transaction paths and lowering the barrier to entry for on-chain operations. These innovations have fueled the explosive growth of the meme ecosystem and provided valuable technical paradigms and model templates for centralized platforms.

Driven by this trend, CEXs have become more aware of their role in the Web 3 ecosystem and have begun systematically exploring identity reconstruction and functional expansion. LBank is a representative example of this transformation. Its LBmeme Launch, while retaining the convenience of one-click token issuance, introduces fundraising thresholds, basic risk control mechanisms, and initial liquidity configuration, building a more compliant, professional, and user-friendly meme launch system.

Leveraging the exchange's mature matching system, ample liquidity resources, and vast user base, LBank is able to provide comprehensive support for value discovery, liquidity release, and ongoing operations for high-quality meme projects. This organic integration of the mechanism and service layers not only reflects the technological evolution and product upgrades of CEXs in the Web 3 era, but also signals the next round of institutional capital entering the meme market through a more robust and transparent approach. For the entire ecosystem, this represents not only a leap forward in infrastructure capabilities but also a critical turning point in the meme market's transition from unregulated growth to structural prosperity.