How to combine AIGC with Web3 under the ChatGPT upsurge

TinTinland

特邀专栏作者

2023-02-22 21:09 (UTC+8)

This article is about 3076 words, reading the full article takes about 5 minutes

Let AIGC become a productivity tool for the development of the next generation of Internet.

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Let AIGC become a productivity tool for the development of the next generation of Internet.

Not long after the beginning of the year, a chatbot called ChatGPT became popular all over the Internet. It accumulated more than 100 million active users in just 2 months after its launch, making it the fastest-growing consumer application in history. The product will be launched on November 30, 2022 by OpenAI, an artificial intelligence company owned by Microsoft. ChatGPT can conduct conversations by learning and understanding human language, interact according to the context of the chat, and even complete tasks such as writing emails, video scripts, copywriting, translation, and code, and has become a "favorite" for enterprises and students.Subsequently, American technology giants such as Microsoft and Google spent a lot of money on the layout of related tracks, greatly increasing investment in the field of artificial intelligence; domestic Internet giants such as Baidu, Ali, and NetEase are also intensively carrying out research and development of "ChatGPT-like" products.

The popularity of ChatGPT allows us to see the strong potential of AI technology in the Web3 era, and also makes us pay attention to the development space of AIGC.ChatGPT is a direction of application in the field of AIGC. They all rely on the technical core generated by AI automation to show unlimited commercial application value. According to 6 pen's forecast, in the next five years, 10% - 30% of the picture content on the Internet will be generated by AI, which is expected to create a market space of more than 60 billion. Taking into account the rapidly increasing content demand of the next generation Internet, foreign business consulting firm Acumen Research and Consulting predicts that the AIGC market size will reach US$110 billion in 2030.

In fact, AIGC first entered the public eye in August 2022, when a game designer Jason M. Allen released AIGC painting "Space Opera House", which won the first prize of "Digital Art/Digital Retouched Photo" and won the world's first prize. focus on. In less than a year now, ChatGPT has become a "new top class" and AIGC has regained its attention. So how big is the magic of AIGC?first level title

What are AIGCs?

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instrumental value

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commercial value

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The Triple Dilemma of AIGC Development

"The AIGC market is like a giant with a bomb in its arms. It looks very powerful on the outside, but there is an unresolved deadly threat inside. If this threat is not resolved, the development of the industry will be limited after all."

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Copyright of works

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Difficult to realize the business model

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Technical framework is difficult to trust

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Let AIGC into the Web3 world

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DAO injected into AIGC model

The popular keyword "DAO (Decentralized Autonomous Organization)" in Web3 can design a reference management operation mode for AIGC. Participants achieve decentralized autonomy through a set of automatically enforceable and immutable rules deployed on the blockchain. The reason for thinking about "autonomy" is also because AIGC needs to do a good job of "fine-tuning the model" according to different industry classifications in the specific commercial process, so it is impossible to establish a universal model that applies everywhere (whether a certain Can it effectively motivate all parties? Is it fair and reasonable? It is necessary to continuously propose rules, verify rules and form executable rules).

In addition, the DAO model formed by the roles of multiple interests can be applied to the platform management of AIGC. Put creators, original artwork owners, AIGC operators, and blockchain verifiers into four role blocks, where the revenue generated by creators can be distributed to the other three participants, and the revenue share is determined by regular voting rights.In this model, the commercial value comes from the creator and is distributed to the original artwork owner, AIGC operator and blockchain. These participants can all be integrated into a DAO through Web3, making the use and communication of AIGC more convenient , efficient.

Taking the advertising marketing platform as an example, the management path of DAO + AIGC can be understood as:

Specialized marketing copy AIGC generates content and input value to assist daily or special design work;

After the owner of the advertising copy work uploads the work, wait for the work to be certified as NFT, own the copyright and benefit from it;

AIGC operators can join the DAO, govern through the voting and proposal of advertising copy, and participate in the distribution;

The blockchain verifier will meet the verification requirements of the entire system, and inspect key indicators such as downloads and calls to ensure fairness and transparency;

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Shaping the AIGC Paradigm of the Future

With the continuous iteration of AIGC, its commercial value and market territory are gradually expanding. At present, in order for AIGC to meet the development of the Metaverse and complete the output of high-quality and high-precision content, it still requires technical innovation. How to combine the concept of Metaverse to output AIGC’s popular content? How to generate NFT artwork faster with AIGC?These development directions require the addition of language processing technology, AIGC generation algorithm model, and communication network infrastructure.

On the other hand, from capital increase to exploration of application scenarios, the gaps in AIGC operation are expected to be gradually filled. The "pan-AIGC" model of "module split + personalized recommendation" is also in the plan of each platform. After all, AIGC serving different sectors of advertising, marketing, real estate, and finance has both differences and commonalities. If we can create a set of "ubiquitous AIGC models", it will not only save time and effort for program development, but also allow the public to Achieve "integration" using AIGC.

Web3 requires an efficient, autonomous, and flexible technology application system, and AIGC is just such an important tool that can penetrate into our daily life.references