The Open Metaverse Alliance was established, with members including Animoca Brands, Dapper Labs, etc.

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2022-11-02 08:40

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Instead of seeing Web2 giants such as Meta as "threats", it is better to cooperate to promote Web3 innovation.

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Instead of seeing Web2 giants such as Meta as "threats", it is better to cooperate to promote Web3 innovation.

This article comes fromDecryptsecondary title

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On November 1st, the Open Metaverse Alliance officially launched and opened membership to Web3 builders.

The consortium is promoting an interoperable, blockchain-powered Metaverse.

OMA3 was first revealed in JulyOMA3 was first revealed in July, on November 1 atOfficial launch announced at the Lisbon Web Summit

. The association launched two levels of membership (sponsor or creator) and set up working groups to begin developing standards between Metaverse platforms, exploring legal protections in Web3, and more.

Batis Samadian, co-founder of Metaverse business platform Space, told Decrypt, “We all believe in the importance of the Metaverse remaining open and truly owned by its users, and there are some very fundamental problems that need to be solved across multiple platforms to create this vision. unanimous."

OMA3 members include many well-known companies, including metaverse investment agency Animoca Brands, NBA Top Shot and Flow chain development team Dapper Labs, and related entities behind Web3 games The Sandbox, Decentraland, Alien Worlds and Upland.

The alliance has set up a working group to design interoperability standards, such as relevant standards that will allow users to move their interactive NFT assets, such as avatars, virtual land and items, between multiple Web3 Metaverse platforms. It will also explore intellectual property and other legal protections in the decentralized online world.

Founding members of OMA3 said the association, which has been working since 2021, will be governed by a DAO.However, OMA3 members also describe it in its current form as a response to the Metaverse Standards Forum (MSF).MSF was announced by 35 tech companies in June this year

, These companies are also committed to building an open metaverse that allows users to use their own assets on various online platforms in the future.

Dirk Lueth, co-founder and co-CEO of Web3 metaverse real estate game Upland, explained, “Everything that involves blockchain, and everything that involves tokenization and smart contracts, we find that MSF is not mentioned. They are Work on a different technology base."

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Battle of the MetaverseFacebook and Tencent are 'threats' to the open Metaverse。

existexistMeta's metaverse demoThen, in December 2021, Axie Infinity co-founder Jeff Zirlin described what he envisioned as ""The Battle for the Future of the Internet"

. Facebook and other centralized giants, he says, are trying to "buy the soul of the internet" and take control of its next phase (which many call the Metaverse).

The Metaverse refers to an immersive version of the internet that is navigated using 3D avatars. Many believe that the Metaverse will be applied to a variety of activities, whether it's socializing, playing games, working, or shopping. Web3 advocates envision an open metaverse where NFT clothing, merchandise, artwork, and more can be transferred between platforms.In recent months,Meta expressed a similar opinion

, which is built in an open environment, allowing users to use their own avatars and assets between different platforms. But the company has yet to say whether it will use Web3 technology (besides letting users display their NFTs on Facebook and Instagram), instead saying it will work with Microsoft and others to support API plugins that let users bring those assets to supported platforms middle.

"If you look closely at the way Facebook/Meta has been promoted over the past year, the narrative has evolved," Sebastien Borget mentioned. "I think we're influencing (them) in some way."

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From Web2 to Web3

While some Web3 builders see Meta as an adversary or "threat," OMA3 founding members told Decrypt that they want to work with the social media giant to develop a Metaverse format that everyone can join.

They describe the difficult transition facing companies accustomed to building "walled gardens," or closed ecosystems. Saro McKenna, co-founder of WAX-based Web3 game Alien Worlds, noted that Facebook has developed widely used open source tools such as GraphQL in the past, and mentioned a possible future "journey" as the major tech giants return to open development.

“We want to be on this journey with Meta and all the other Web2 platforms that are thinking about how to get ready for the Web3 Internet. The purpose of OMA3 is to be able to partner with incumbents and of course to facilitate all the grassroots innovation that is happening in the Web3 space . Both things are important.”

McKenna believes there is a growing consensus among users that open platforms are the way of the future, a momentum that could push Meta and others in that direction. Marja Konttinen, marketing director of the Decentraland Foundation, also mentioned that a truly open metaverse may face regulatory pressure from the European Union.