Daily life plummeted by 80%, sudoswap performed the worst airdrop in history?

Azuma

Odaily资深作者

@azuma_eth

2022-09-05 10:11

This article is about 1866 words, reading the full article takes about 3 minutes

The deserted days after the airdrop are the real challenge for sudoswap.

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The deserted days after the airdrop are the real challenge for sudoswap.

translation linkImproving Community Distribution》（translation link), although we do not agree with Zee Prime’s overall negation of airdrops, we agree with one of the main points——One bad airdrop can ruin a project。

Now, two months later, the airdrop performance of the hot project sudoswap seems to be corroborating this sentence.

datadata, as of 15:30 on September 5, that is, 3 days after the announcement of the sudoswap airdrop plan, the daily activity data of the platform has experienced a cliff-level decline.The number of users on the 3rd and 4th was only 397 and 352 respectively, which has dropped by about 80% from the high point data (1957 people) on August 15th. The unfinished September 5th does not look optimistic. In the past There were only 89 active users in more than ten hours.

The trading volume is equally tragic. The trading volumes on the 3rd, 4th, and 5th were only 559, 481, and 126 ETH, respectively, which have dropped significantly from the high point data (1244 ETH).

Although there are currently only two and a half days of data samples available for observation, it can be basically judged from the trend that sudoswap will usher in a relatively large data decline. This is not surprising, because there must be a considerable proportion of "wool party" among the users who interacted with sudoswap before. As the airdrop expectation dissipates, the interaction of this type of users will also terminate, which will affect the overall data performance. Similar situations have also happened when some other projects were airdropped.

However, such a rapid and sharp decline like sudoswap is actually not common, and this contrasting scene also makes some once loyal community users feel cold.

A user "@sudoswap Chinese" (unofficial account) who has long been committed to translating the latest developments in sudoswap tweeted: "As a true fan of sudoswap, I feel really sad for its Airdrop rules... For the sudoswap community, This is undoubtedly the greatest harm..."

Regarding the slots in the airdrop distribution of sudoswap, we have introduced them in detail in a previous article (see"Why does sudoswap issue coins, the biggest beneficiaries are the holders of the previous project? "). Specifically, the community’s dissatisfaction is mainly concentrated on two points. One is that XMON holders have allocated too large a share, and the other is that users have hardly been allocated anything.

Regarding the first point, the on-chain data on September 2 shows that XMON has only 3,541 currency-holding addresses, which means that 41% of SUDO’s supply will be concentrated in the hands of a small number of people. The role played - to distribute tokens to more ecologically valuable users - does not match,In the future, this high probability will also become the main source of selling pressure for SUDO.

As for the second point,We can guess that the design of its rules is to avoid the free whoring behavior of the "wool party" as much as possible. This is also one of the key issues that other project parties need to consider when airdropping, but it is difficult for us to agree with the "one size fits all" plan that sudoswap finally came up within this regard,

in this regard,In stark contrast to sudoswap’s approach is another popular airdrop project this year, Optimism(Although there were some other unexpected events such as being stolen during the airdrop). Like sudoswap, Optimism also regards avoiding "wool parties" as a key task, but it does not deal with them as simply as the former. On the contrary, it adopts time-consuming and labor-intensive screening work to actively eliminate a large number of more obvious "wool parties". ” address; in addition, user categories are divided through different behaviors such as activity levels, governance participation, and donations, and different degrees of airdrop rewards are given.

The most special design of Optimism on the airdrop is that the project did not choose to release all the airdrop tokens at one time, but only released a small part of them (5% of the 19%). In this way,First, it can lengthen the expected time of new users for future airdrops, and second, it can dynamically adjust the specific airdrop rules according to market conditions (especially when the market feedback is poor). Looking back at the airdrop of sudoswap this time, you will find that it is these two The lack of some "ability" makes it fall into the passive situation today.

The data plane finally paid off, with Optimism more than tripling its user base since the June airdrop. Although Optimism attracted a lot of criticism at the beginning of the airdrop due to accidents such as downtime and theft, but looking back, this set of airdrop rules did help Optimism distribute tokens to suitable users relatively effectively, and at the same time consolidated In view of the project's long-term growth trend, Zee Prime also evaluated Optimism's airdrop as a rare positive case in its article.

With the increasing prosperity of the decentralized ecosystem, the scale of airdrops by project parties is also constantly evolving and iterating, from the early ENS to distinguish reward levels according to the time dimension, to the multi-round airdrops of Optimism, and now to the gradually mature Based on the SBT gameplay, for emerging project parties, there are actually many high-quality airdrop cases for reference, but sudoswap seems to have failed to do so.