The next outlet? One article takes stock of eight Web3 social products

With Crypto and Metaverse gradually out of the circle, Web3 has become a hot topic and has been dubbed the grand vision of "the next era of the Internet". At the same time, the Web3 social track began to rise, impacting the centralized Web2 social platform.

In the context of Web2, the major social giants have monopolized a large amount of data generated by users and benefited from it; while the Web3 decentralized social products based on blockchain technology will allow users to fully control personal data and authorize third parties to use it. At the same time, users will also gain economic benefits through their own behavior data, and will never face the embarrassing situation of "banning".

It can be said that Web3 products are naturally on the "opposite side" of Internet social giants such as Meta (Facebbok) and Twitter. But looking at the historical process, from Web1 to Web2, to today's Web3, Web3 is an inevitable trend driven by technological development. The torrent of the times is rolling forward, and the giants cannot and cannot stifle the vigorous development of the Web3 social track after all.

secondary title

(1) Project Galaxy: On-Chain Achievement System

As the core project launched by Binance Launchpool, Project Galaxy has relatively high attention among the current Web3 social products. The core goal of Project Galaxy is to build a Web3 open data certificate network, help users accumulate "on-chain resumes", and help developers use data interfaces to build better products and communities.

Specifically, its data credential network consists of two parts: Galaxy ID and Galaxy Credentials. The so-called data certificate refers to the non-quantitative behavior data that can be extracted as a basis for the certificate. These certificates are the records of the footprints of Web3 participants on the chain. For example, providing early liquidity for a project, participating in an AMA event, etc.

These data credentials are bound to the user's Galaxy ID, through which participants can show the history of their achievements; at the same time, the Galaxy ID is also an identity authenticator in the Metaverse, providing developers with a large number of information about Web3 participants. credit data. Project Galaxy wants to make Galaxy ID a universal user name and an identity for each participant in the multi-chain and multi-wallet Web3 world.

The core product of Project Galaxy is OAT Campaign. To put it simply, OAT is aimed at event organizers and community managers, and it provides an NFT production and distribution platform, which greatly reduces the threshold for the community to issue incentive NFTs. On this platform, any community can distribute commemorative NFTs on their own and conveniently.

secondary title

(2) Mojor: a community platform for Web3 users

Mojor is a decentralized community application for Web3, designed to allow anyone to create and own a community that truly belongs to them by minting NFT. MOJOR's mission is to help people capture their online social graph and create an all-in-one community platform based on Web3.

To put it simply, Mojor adds a BOT (robot) for web3 application scenarios based on the information architecture of the Discord community. Users can chat and communicate in Mojor, and at the same time complete transactions, DAO governance and other Web3 needs through a series of BOTs.

Mojor users can log in to the community through the wallet address without registration, which effectively protects user privacy. Users can also directly search for user addresses in the Mojor community for dialogue and exchange, breaking the situation that Web2 and Web3 cannot communicate with each other. In Mojor, if a user takes a fancy to the NFT of BAYC#6666, but the collection is not on sale, the user can search for the address in the BAYC community, chat with it after finding it, and make an offer to the other party.

For Web3 project organizers, the emergence of Mojor gives them control and ownership of the community. The process of creating a community server is also the process of casting the NFT of the server. Owning the NFT of the server has the absolute ownership of the server and the highest authority of the server. It is a community that truly belongs to the creator, and the ownership of the server can also be transferred by transferring the NFT of the server. transfer to others.

In addition, within the MOJOR community, members can independently build their own decentralized social graph, including community data, relationships, POAP, personal behavior, etc. In addition, it also allows users to form a common identity ID for users in the Web3 world by integrating member information from other platforms, including DeFi and GameFi data, social media information, etc. The user's DID also becomes more valuable due to community communication and exchange, enriching the social graph.

For example, if a project wants to issue a whitelist to users, you can click on his personal details page to view his on-chain data, such as address creation time, on-chain activity and transaction volume, how many NFTs he owns, and rarity. In this way, we have a clear understanding of the value of users, so as to improve the quality of users in the initial stage of the project, and prevent the wool party from seizing the community share. In addition, the project party can also use the whitelist robot (WL Bot), which can set relevant parameters to automatically draw prizes and collect addresses, liberate the workload of community administrators and mods, and improve the efficiency of community governance.

secondary title

(3) Lens Protocol: Decentralized social graph

Lens Protocol is committed to creating a decentralized and composable social graph, developed by the famous DeFi protocol Aave team. The protocol is mainly used to help developers build Web3 native social media. Any application built on Lens can expand the social graph and benefit all applications in the ecosystem. Lens Protocol founder Stani Kulechov said that Lens is "an open, composable Web3 social media protocol that allows anyone to create unmanaged social media profiles and build new social media applications."

In terms of product construction, the current Web2.0 social media, registering accounts, authenticating identities, publishing content, following others, commenting, and collecting content are all basic functions; in the social products generated by the Lens protocol, these functions will be integrated into NFT technology.

On social media using the Lens protocol, the wallet will be the carrier of the user's identity. Creating a social account is equivalent to creating a configuration file on the blockchain chain. This configuration file with user profile information will be carried by NFT.

Specifically, Lens mints a user's homepage as a "Profile NFT", which contains a history of all posts, mirrors, comments, and other content generated by the user. Ownership of this NFT gives users control over their own content. Only users with "Profile NFT" can post content, comment and repost, other users can follow a homepage and get "Follow NFT". In addition, users can also collect the content published by the creator and obtain the corresponding "Collect NFT".

secondary title

(4) DeFine: Building a social network based on NFT

DeFine is a decentralized social network based on NFT. The platform supports various social interactions and exchanges between creators and their fan groups through digital assets such as NFT and social tokens. It has four main functions: digital credit system, metaverse archives, NFT exhibition hall, and personal token issuance (social pass).

Digital credit system: NFT-based social materials will pave the way for future NFT-based DeFi functions. For example, users can stake their badges of honor (Poap) as if they were taking out a "credit" loan; if a user fails to pay back on time, their badges of honor will be destroyed and labeled as non-honor.

Metaverse data: NFT-based social data will be used in different metaverses, where users' activities are reflected in their personal data. For example, users can earn Medals of Honor by achieving achievements in different metaverses.

NFT exhibition hall: By attaching assets to the blockchain and metaverse to expand the application of NFT beyond art, NFT is bound to quantifiable actual rights and interests to solve the subjectivity of assets behind NFT.

Social/Fan Pass Minting: Creators can launch their own social traffic passes and customize the use of passes to increase fan engagement and explore new ways to engage with their communities. Creators can use their passes to reward fans for any activity, including participating in NFT sales, contributing to the community, providing financial support for new projects and initiatives, and more. By unlocking the priority of participating in special NFT releases, private communities, goods or content, social traffic tokens will be circulated as currency in the creator community.

secondary title

(5) BBS Network: Decentralized version of Reddit

BBS Network is a decentralized social network similar to Reddit or Tieba, where users can create forums to post, comment and share ideas, while generating revenue from their content. Any user can create a BBS on the platform, and each BBS can run on its own unique domain, while still linking to all other BBS, where creators, curators and stakeholders gain access in an automatic and transparent manner The project's native token rewards.

Every post published on the BBS is actually an NFT, and users can buy, sell, and even rent it, while collecting advertising revenue generated by any post they own. On a BBS, the influence of a post is determined by actual market forces, and the value it creates is shared among the post's creator, current owner, and moderator, which incentivizes everyone to try to make the BBS as engaging and profitable as possible relevant person.

Each BBS owner can set moderation rules and content policies for their own community, and users can freely choose which boards to visit and participate in to meet their needs. The BBS can be customized and enhanced with plug-in modules, promoting user choice and variety.

secondary title

(6) Torum: Decentralized Twitter

Torum is a BSC-based social platform specially designed for Web3, aiming to build a complete encryption ecosystem for users, supporting DeFi, NFT and social functions.

Social is the core and foundation of Torum. Its social interface is similar to twitter. Users can post and share, browse subscriptions and popular posts, and post comments. Torum aggregates crypto user activity into social boards. In the "companies" section, you can see the business dynamics of the settled companies. In the "clans" section, you can join various groups with different themes. The "airdrop" section provides airdrop information and participation opportunities. The "news" section is an aggregator. Push news, the to-be-launched "torumgram" section allows users to use telegram on torum, and the "lounge" section provides voice chat services.

secondary title

(7) Mem Protocol: Decentralized version of "Zhihu"

Mem Protocol aims to create a Web 3.0 version of "Zhihu", allowing users to earn money by sharing knowledge. Through smart contracts, Mem users can verify their identity on the blockchain and build their own verifiable reputation system. The protocol also builds an interface to browse the on-chain data of on-chain wallets, and designs an open protocol to record the interactions and relationships between wallets and token generation.

Mem stores information about network participants — including social media history, on-chain activity, and professional experience — in encrypted vaults. This data is owned and controlled by the user and, when the user allows it, can serve as a "social credit score" or "social graph".

By using a reputation system and smart contracts, Mem users can use their identities to perform those real-world actions on the blockchain, such as asking questions, raising funds for bounties, and building their own verifiable, scenario-specific reputations system.

Mem hopes to use social tokens and smart contracts to facilitate the establishment of applications and communities based on the protocol, such as product reviews, social media and job hunting.

secondary title

(8) FaceDAO: a Web3 social platform for "human flesh mining"

With the advent of Web 3, users have become increasingly concerned about the importance of taking ownership of their own data and want a social media platform that provides equal benefits to all users.

In terms of mechanism design, FaceDAO monetizes users' attention, and the community is the ultimate beneficiary. Every ecological participant and builder can get token rewards. Through a fair token reward system, both content creators and consumers earn tokens for every click. In FaceDAO, as long as the user uses the product naturally and normally, he will naturally be rewarded by the ecology. Visiting, liking, commenting, sharing, posting every day...all positive behaviors will automatically reward tokens, comparable to " Human flesh mining".

Additionally, FaceDAO leverages facial recognition technology to create unique digital identities for users on Ethereum. FaceDAO allows users to take control of their own data and provides a safer and more private way to share information. The face of a person is used as the login threshold of its platform, and the face of each individual user is the carrier of all data in the platform. In FaceDAO, each face is a private key.

secondary title

(9) Summary: Web3 social networking has become the next outlet

Around Web3, social platforms seem to have ushered in a new era. The wave intensified, and traditional giants began to end one after another.

Giants such as Meta, TWitter, and Google have all discovered this group of companies that want to replace them, and are actively embracing Web3. After all, the current Internet giants not only have a strong sense of crisis, but also have a strong sense of innovation. For example, giants such as Google and Apple have invested huge funds in researching future technologies; Twitter announced the launch of a new feature to display user avatars with NFTs as hexagons; Meta, Youtube, Reddit, and Google all Announced the attempt to launch NFT products and joined the research and development of Web3 products.

Although the native Web3 products in the current encryption market have a certain first-mover advantage, there is still a lot of room for improvement. Especially when the giants flock to them, the living space left for the former is bound to become smaller and smaller. When we meet on a narrow road, the brave wins, and this good show has just begun.