On February 23, an NFT project called "Domestic Conscience" was noticed by many active crypto users. The style of the project's official website is particularly "unserious". It does not shy away from its own small workshop background, and also uses "Chinese people do not lie to Chinese people" as a slogan.

This unique NFT series consists of 1,000 comic avatars. The team behind it said that the project was established on February 16, "only developed during off-get off work hours and weekends", and the NFT is "useless, just an avatar." . The project team specially reminds that if the user has no money but likes this series of works very much, it is recommended to right-click to save the picture, and do not borrow money or sell the house to participate.

Unlike other NFT projects that often set up whitelist tasks to claim early bird qualifications, the "Domestic Conscience" NFT omits the whitelist step and allows any user to subscribe on the grounds of "not wasting user time and occupying Discord resources".

At noon on February 23, this series of NFTs will be released at a unit price of 0.01ETH. Under the publicity of early users, more and more people began to pay attention to this entertaining project, and its transaction price on OpenSea once rose to more than 0.45ETH. But soon, the NFT floor price fell to 0.19ETH.

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Self-deprecating marketing plays into the NFT field

In the wave of Meme coin frenzy in May 2021, an encrypted asset called LOWB (Loser Coin) was impressive. It wrote in the introduction that Loser Coin was co-initiated by a poor young man from a fourth-tier city in China who invited another poor programmer. The two entered the currency circle in 2017 and lost a lot of money one after another. The mentality of establishing this project, "This project promises not to protect the market (mainly lack of strength), not to run away (no private placement and public offering), and not to increase issuance (it is not allowed by the mining pool)".

When various projects were pursuing "tall" marketing, LOWB came up with a low to the extreme performance art. Unexpectedly, many people were moved by its honesty, and LOWB once rose more than 70 times.

When NFT became a new hot spot in the encryption market, an NFT project with the same purpose as LOWB appeared. On February 23, an NFT project called "Domestic Conscience" suddenly became popular in the encryption circle. Unlike other NFT projects, which often have big IP or well-known artists' creative blessings, this project makes no secret of its "small workshop" Gene.

Open the official website of the project, and you will see two lines of words - a distinguished and unique limited edition of 1,000 copies of "Domestic Conscience" NFT, specially prepared for Chinese people! Please feel free to participate, we Chinese do not lie to Chinese people. In order to emphasize its "domestic" identity, the project specially marked "We are not in line with international standards" and wrote in English "For English speakers, we do not provide an English version. Please consider learning Chinese or using Google Translate." This can't help but Reminiscent of the Web3 social media that was attacked by public opinion last year for discriminating between Chinese and English usersMonaco Planet, "Domestic conscience" buried an old stalk in the encryption community here.

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"Domestic conscience" series of NFT examples

What is the use of buying these NFTs? The official website is very straightforward, "It's useless, it's just an avatar. After purchasing, you will have unlimited rights to use the NFT you hold." The page also specifically mentions that if you are poor and have no money, but I like this series of works very much. It is recommended to right-click to save the picture. Please do not borrow or sell the house to participate.

The development route listed on the official website is also very funny: the goal of this year’s Q1 is to sell all the pictures, and Q2 is to guarantee that we will not make metaverse concept projects or chain games. “We have no ideas, no time and no technology. Of course, No money.” Q3 is not planning to do secondary creations (selling peripherals, clothes, renting commercial streets to open stores, etc.); Q4’s plan is to “take money and run away, give up contract control, and hand it over to community management.”

When most NFT projects set up whitelist tasks for purchases, domestic conscience NFT omits this step. It said that in order to save users' valuable time and reduce Discord's operating costs and environmental pollution, it made a difficult decision: not to set up Discord and whitelist. In other words, anyone can subscribe for NFT on the official website.

Talking about whether there will be operating strategies such as "sweeping the floor", the official said that there is no operating strategy, and you can buy it if you want. It can be guaranteed that it will not sweep the floor, "one-hammer sale." After the release, the publicity, pull and other behaviors are all spontaneous by the community and have nothing to do with the project party, because project members have to go to work during the day.

The non-mainstream introduction and broken attitude made this alternative NFT project attract the attention of some active encryption users. Some netizens said, "I was laughed to death by this project that Chinese people don't lie to Chinese people."

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"Domestic conscience" NFT rose 45 times and then fell sharply

The soaring exposure of the "Domestic Conscience" NFT seems to have surprised the founding team of the project. Just a few days ago, the project party was quite seriously soliciting 1/1 design works on Twitter, but it didn't attract much attention at all. Later, the project official tweeted helplessly and said, "It's embarrassing, I haven't waited for a day, forget it, let's draw it myself."

Just after a few days of warming up, at noon on February 23, the "Domestic Conscience" NFT opened the initial subscription channel. The Mint price of each NFT blind box is 0.01ETH, about 26 US dollars.

With the attention of many active encryption users and NFT enthusiasts, 1,000 NFT blind boxes were quickly sold out. Then, these NFT blind boxes are put on the OpenSea trading market by buyers.

How will the market price such an NFT project that was approved and issued in just one week?

At around 1:00 pm on the 23rd, the floor price of the NFT blind box on OpenSea was about 0.1ETH. An hour later, the floor price rose to about 0.25ETH. At this time, more people have paid attention to this project. I don’t know whether it is out of recognition of the project style or pure speculation. The floor price of the NFT blind box quickly rose to 0.45 ETH, which is 45 times higher than the initial issue price.

Prices kept rising, prompting exclamations from the community of followers. Someone expressed "a little want to buy". As for such a highly playful project, serious doubts appeared. Twitter user "bloct.bit" criticized, saying, "It's all about making money out of conscience, and the domestic production is caused by you people." Some people joked, "Isn't free Mint also called conscience?"

Amidst the buzzing discussions, the price of domestic conscientious NFT blind boxes is also changing rapidly. After reaching 0.45 ETH, early profit-makers began to sell, and soon the floor price fell to 0.35ETH and 0.25ETH. As of 4:00 pm on February 23, the floor price of this series of NFTs fell to 0.19ETH, which was lower than the high point 57.77%.

The hype around the project is obvious, and users are watching such a "LOWB-style" NFT project with an entertainment mentality. Don't forget that the previous LOWB has fallen by 98.6% from its high point after the hot spot has passed.

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"Domestic conscience" NFT project member introduction

There is also a hidden page on the homepage of the "Domestic Conscience" official website, which contains the voices of the founders of the two projects. They said that the reason why they want to do this project is mainly due to the overturning of the previous technology.Ali NFTThe impact of the project, they want to try how much time it takes to make a complete NFT project, how many problems they will encounter, and hope that the technology and experience of the "domestic conscience" NFT project will become the floor of future domestic projects.

"For this project, we have no malicious intentions," the two founders emphasized in a slightly serious manner on the page. They changed their previous spoof style, and put forward some expectations for domestic projects in a serious manner, "Don't pretend to be fake, have a sense of responsibility, use real names as much as possible, and use advanced and reliable technology..." These words may also represent many domestic NFT hobbies. The voice of readers on the distribution project.