Game guild blowout, who will be the next YGG?
Jan. 2022, simon@footprint.network
Data Source: Footprint Analytics
according toFootprint AnalyticsThe data shows that the game field has attracted a large number of investors since September 2021,financingfinancingGameFiDue to the short period of return on investment, it has attracted the attention of users and investors. From the second half of the year, there will be an endless stream of game projects on the market.
Footprint Analytics - Monthly Investment of Gaming
Under the blowout growth of GameFi, the game guild as a link has attracted attention. November and December achieved astonishing results of US$34 million and US$41.5 million respectively, including well-known venture capital institutions such as Andreessen Horowitz (a16z), DeFiance Capital, Coinbase Ventures, and Animoca Brands.
Footprint Analytics - Monthly Investment of Guild
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Guilds are not only places to exchange games, some guilds also provide players with resources such as game strategies and equipment, the most famous of which is Yield Guild Game (YGG). Although the management and operation methods of each guild are different, under the general trend, venture capitalists have come down to "bet" on the guild, hoping to be able to press the next "YGG".
1. Yield Guild Games （Token：YGG)
This article will simply take stock of the six representative guilds at present.
Yield Guild Game (YGG) is currently the guild that has received the most rounds of financing. It has raised 3 times, with an amount of US$9.92 million.
With the popularity of Axie, YGG launched the Axie Scholarship (Axie Scholarship) program, providing users with no funds to start the game with the necessary 3 Axie NFTs. Through the profit-sharing model of 70% for players, 20% for middle management, and 10% for guilds, a platform that includes recruitment, training, and lending is established.
YGG lowered the entry conditions for user participation, gathered target users, and dismantled the functions of traditional game publishers and channel providers. On the other hand, YGG has invested in more than 30 games or reached strategic partnerships to help game developers increase exposure and accurately match people.
In order to solve the geographical boundaries of guild management, YGG also established subDAOs in various regions and branches to recruit players, train them, localize games, and integrate talents into DAOs.
Recently, it is worth noting that in December, YGG SEA, a subDAO under YGG that mainly promotes Southeast Asia, received financing of up to US$15 million.
2. Avocado Guild（Token：AVG)
Each subDAO can also issue tokens. For example, users holding YGGLOK tokens can vote on the distribution of rewards in the League of Kingdom.
Avocado Guild (AG) was established in July. Although its development history is not long, it is currently the guild with the highest financing amount ($18 million).
Similar to YGG, the core operating platform of AG is also Axie, which provides free accounts to players through the Axie Infinity Scholarship Program, and creates income through cooperation with AG through education and training.
Although AG players can only get 50% of the profit, AG is different from other guilds in its emphasis on community education. AG put forward three new P2E concepts (Play To Educate, Play To Enrich, Play To Empower) to implement the idea of "teaching a man to fish is worse than teaching him to fish". Through online and offline communication, players are educated and trained on blockchain knowledge, encouraging players to study game mechanics and improve game skills.
3. GuildFi （Token：GF)
AG has also reached a cooperation with Singaporean telecommunications provider TPG Telecom. Users can use AVG (AG's token) to redeem TPG points, completing the first case of AG in the real world.
GuildFi (GF) wants to be a metaverse infrastructure portal, positioned as a one-stop service platform for players, guilds, game dealers and investors. By providing entrance, training and value-added services, a guild aggregation platform that can play cross-chain games is formed.
4. Rainmaker Game （Token：RAIN)
GF establishes the identity ID of the player in the Metaverse by setting the GuildFi ID, and the player's achievements in the blockchain game will be recorded in the ID.
Rainmaker Games aims to build the largest P2E (Play-to-earn) dynamic game database, and has collected hundreds of games so far.
5. Merit Circle （Token：MC)
The feature of Rainmaker Games is that it is divided into three levels (entry level, intermediate level and advanced level), and different players can ensure the experience of the game by choosing different levels.
6. Good Games Guild（Token：GGG)
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Footprint Analytics - Guild Financing Ranking
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Both players and game developers benefit from the emergence of guilds. For game parties, it helps the game to be exposed and increases traffic; for players, it lowers the threshold for participation and distributes revenue with the guild. Players, guilds and players have achieved a win-win situation for all three parties.Footprint AnalyticsAccording to statistics, the current token prices are all below $10, and there is still a lot of room for improvement. Players who hold such as YGG token are equivalent to holding the index fund that the guild invests in various P2E projects, and can also participate in the operation of the community.
Footprint Analytics - Guild Token Price
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