PhantaBear explodes, NFT enters the era of "traffic game"
The biggest hot spot in the NFT circle recently is the skyrocketing price of PhantaBear promoted by Jay Chou on his personal social media. As of press time, the floor price has reached 6.7 ETH, surpassing well-known projects such as Clone X, Meebits, and Gutter Cat Gang.
However, the development of PhantaBear has not been smooth sailing, and it still encountered great resistance in the early days of its birth.
On January 1, PhantaBear was officially launched. The offering price of 0.26 ETH was several times more expensive than most NFT avatar projects. Adjusted, and finally maintained at around 0.4 ETH and rose slowly.
A dramatic scene ensued. Another company owned by Jay Chou, which is also Jay Chou's brokerage company Jewel, issued a statement on the domestic social media platform saying that "Jay Chou did not participate in any planning and operation of this business behavior, nor did he obtain any income." Before Jay Chou and PhantaBear were divided. a line. As soon as the news came out, PhantaBear fell in response, and everyone once again accused Liu Genghong, the founder of PhantaBear's distribution platform Ezek, of "chasing the heat."
And this is not the first time Liu Genghong has "sneaked on the heat", nor is it the first time Jewel has made such a statement. As early as 2015, Liu Genghong opened a coffee shop named "J Café" in Shanghai, and placed a lot of elements related to Jay Chou in the store. At one time, consumers misunderstood that Jay Chou also participated in the investment, so Jewel released clarification statement. But after clarification, Jay Chou still supports Liu Genghong's coffee shop very much, and this time, Jay Chou once again supports Liu Genghong.
"In 2022, brother, change your avatar for a few months first, and feel the feeling of the metaverse."
After Jewel clarified on domestic social media platforms, Jay Chou himself started to vigorously promote PhantaBear on overseas social media platforms.
The trading volume of PhantaBear has also increased significantly, and the floor price has soared rapidly. Jay Chou shouted the slogans "East Bear and Western Ape" and "Love Before the Western Ape" on overseas social media platforms.
And Jay Chou's strong promotion also attracted stars such as Ashin, Lin Junjie and Edison Chen, and they also showed off their own PhantaBear one after another, driving the price of PhantaBear to continue to rise rapidly. And when PhantaBear's trading volume climbed to the top of the leaderboard, Jay Chou shouted on overseas social media platforms, "I said that I should be the number one in everything. This is no joke."
Looking back at the development of the whole story, the turning point of PhantaBear is that Jay Chou started promoting it on overseas social media. Jay Chou’s huge traffic has attracted countless attention and capital inflows for PhantaBear, and this has also led many people to start shouting "fan economy and celebrity effect". It will subvert the existing NFT gameplay", "OpenSea will become a new position for fans to hit the list".
In fact, this is not "will" or "will be". These avatar-like NFTs have always been a game of traffic. Whether it is the so-called "Crypto Native" project or not, it is very dependent on the fan economy and celebrity effect.
Top NFT in the Crypto circle
If you became an NFT player very early, do you still remember how you judged whether a project can grow bigger and stronger at the very beginning?
At the beginning of the explosion of avatar NFTs, NFT players were still struggling to find out what commonalities those projects with good performance in the secondary market had, and the community was also discussing what Bored Ape and Cool Cats have in common Dots can make them blue-chip projects. However, as there are more and more projects, people find that the "commonality" they have summarized fails again and again, and many projects that they did not recognize before continue to soar. The rise and fall of projects seems to be random and unreasonable.
And with the passage of time, the reasons why people recommend others to buy a certain NFT in the NFT community have also changed from "good-looking art", "reliable team", and "attractive roadmap" to "XXX also bought ", "XXX tweeted about this project".
And these "XXX" refer to those top NFTs in the Crypto circle, such as Pranksy, Beanie, Gary Vaynerchuk, clon, Gremplin, 888... Often after they promote a certain project on their personal social media, there will be many "Onlookers" went to buy because of their celebrity effect, driving the floor price of the project to rise rapidly; or after they advertised a project that has not been sold out for a long time, the primary market sale of the project will be sold out immediately and cause A brief spike in gas fees.
At the beginning of its release, BAYC also relied on the push of top NFT players in the Crypto circle such as Pranksy and Jimmy to gain widespread attention, and eventually developed rapidly and healthily; another top NFT player in the Crypto circle, Beanie, once tweeted to promote Monkey Bet DAO , the project tended to be regular before the publicity, but when Beanie was publicized, its floor price began to soar, and the average transaction price on that day was about 0.3 ETH. Although the project has returned to normal again and is approaching zero, it is not difficult to see Beanie is a huge influence.
An avatar NFT series can capture a group of its own supporters by relying on excellent art design, clear and fresh Roadmap design, etc., but if it wants to detonate quickly and ignite the emotions of the market, these top NFTs in the Crypto circle need to rely on their own celebrity effect Promote.
These NFT top streamers in the Crypto circle can cause such huge waves in the NFT market by relying on the celebrity effect formed by hundreds of thousands of fans. What if the number of fans changes from hundreds of thousands to millions?
Jay Chou's 7 million followers
Multiply the number of fans of these top NFTs in the Crypto circle by 70, which is the number of fans of Jay Chou, the world's top leader, on overseas social media platforms.
Such a large number of fans, traffic, and celebrity effects are undoubtedly a blow to the small circle of NFT.
For example, even if you are not a fan of a top idol in China, you will often see his latest developments in hot searches, social media, and Moments. This is the so-called celebrity effect.
Although not every fan will go to buy after seeing Jay Chou's promotion of NFT, but Jay Chou's fan circle is large enough to radiate information to a wider area for more people to see, even if he is not a Jay Chou fan. Information.
Among Jay Chou's fans, the largest proportion is Chinese. On the contrary, China and even Asia are at a disadvantage on the world NFT stage. On the one hand, there is a lack of projects that have a firm foothold; The lag of new things has led to a small number of oriental NFT buyer groups.
This difference has brought a huge capital increase to PhantaBear, and after a period of information fermented, PhantaBear ended the sideways trading and began to rise rapidly. Jay Chou said "Be the first in everything", and everyone responded.
And there is a saying in the circle of speculators in the Crypto world: "Increase is the best PR." Jay Chou's super traffic has attracted a large amount of capital inflows, and this has caused the floor price of NFT to soar. The original NFT players who are optimistic about the "outside IP NFT" let go of their prejudices and buy PhantaBear, which makes more people buy due to FOMO sentiment, which in turn boosts the floor price of NFT to continue to rise. And this also made a lot of foreign NFT players shout that this is "Oriental Boring Ape", and even began to search for other "Asian projects", such as MaoDAO's Ready Player Cat, Guojian's Heliren, and even the Heart that Edison Chen once promoted. With a surge in trading volume and not a small increase.
Next, let us make a deduction. What will people do when they buy PhantaBear as their first NFT under the influence of Jay Chou's celebrity effect and earn their first pot of gold in the NFT world? Although there will definitely be a large number of people who choose to cash out, even if only 1% of people choose to stay in the NFT market and continue to buy other NFTs, it is extremely critical to the entire market, not because of how much money is left for the market, Instead, it adds a collector and trader to the market, and then gradually spreads NFT to more outsiders and more outsiders who are farther away from the circle through their personal network.
Finally, we can boldly admit that no matter whether your project is Crypto Native or not, the comparison is all about traffic. Without traffic, there will be no exposure, and without exposure, there will be no capital inflow. Previously, the project we called "Crypto Native" relied on future plans such as Airdrop and token mentioned in the Roadmap to attract traffic, while PhantaBear and others relied on IP outside the circle to obtain traffic. Encrypted native brands have built communities from scratch, and their voices have gradually increased; IPs outside the circle have entered the NFT world with a large enough community that has already formed, and can immediately affect the market without starting from scratch.
In addition, the "domestic project" that many people have been looking down on this time not only completely exceeded people's expectations, but also aroused heated discussions in the world's NFT circles and occupied a place. In addition, it also allowed more people to start Attention has been paid to NFT projects from China and Asia, which is a great encouragement to Eastern NFT players who have lacked the right to speak for a long time.
Today, perhaps we can no longer simply classify projects based on whether they are encrypted or not, and we should no longer use whether they are "outside IP" as a way to judge project prospects. When we fully understand that this is a "traffic game" , the NFT world in your eyes may become different.
