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Is the so-called blockchain decentralized social product an innovation or an old one?

焦点区块链
特邀专栏作者
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In April, according to market news, the personal data of 533 million Facebook users were leaked
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In April, according to market news, the personal data of 533 million Facebook users were leaked

In April, according to market news, the personal data of 533 million Facebook users were leaked, including phone numbers, full names, dates of birth, email addresses, ID locations, and some biological information, which would pose potential risks to millions of cryptocurrency traders. Aaron Gall, chief technology officer at Hudson Rock (cybercrime intelligence company), said: "It is almost certain that hackers will use the leaked data to carry out online fraud.

Earlier, Google, one of the technology giants, had leaked nearly 500,000 user data due to a loophole in its privacy policy, allowing user data to be freely accessed by other users or apps. An organization called "Google Owes Us" was awarded by a London appeal judge Once approved, claims against Google's data collection practices on behalf of millions of iPhone users are currently being finalized. If the measure is successful, it will show that the value of personal data to individuals will be recognized by law.

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Can Blockchain Bring Web 3.0?

The characteristics of anonymity, autonomy, openness, and immutability of the blockchain have become a pioneering experimental site for exploring the Web3.0 world. The transparency and trust issues brought about by the centralization of operational services seem to be resolved through the application of blockchain technology such as data rights certification, data confirmation and authorization. After this process is completed, the era of Web3.0 will also come .

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Overview of the new generation of social network ecology

The novel idealized vision has attracted many new-generation social network projects including Steemit, Telegram, YeeCall, social network, etc. to explore more possibilities of decentralization.

01、Steemit

The blockchain ecosystem is currently divided into Bitcoin, Ethereum and Graphene. Steemit is the most representative application in the Graphene ecosystem. Users can like and dislike, follow topics of interest, and submit content. And discuss posts with other users, all of these processes can earn STEEM cryptocurrency earnings. Steemit saves almost all content text on the graphene blockchain, but still relies on third-party online hosting services like Imgur for images.

02、Telegram

The encrypted message application Telegram is positioned as a social chat software. Users can encrypt and transmit the content of the conversation. The content of the conversation is not stored in the cloud, but is managed locally by the user to ensure the privacy of the user. It also allows users to use it permanently for free without intervening Mobile Ads. Recently, Telegram launched the blockchain platform TON (Telegram Open Network) and its encrypted currency Gram, which is used to lay out the global payment network. With the ban on services, Telegram's pace of globalization and ambition to build a global encrypted asset platform will also be hindered.

03、YeeCall

The Yee project is a blockchain-based cloud communication network and a decentralized social ecosystem, including YeeChain blockchain, YeeNet cloud communication network, and applications such as YeeCall, YeeWallet, and YeeStore. YeeCall currently has about 30 million users, who can send messages, realize video and voice calls. In the entire Yee ecosystem, users can get YEE tokens after completing one data use, but they did not pay much attention to governance and finance, and finally calmed down like the CryptoKitties back then.

04、social network

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Blockchain magnifies social value

The application advantages of blockchain in the social field are obvious, and many new projects and applications are blooming everywhere. In fact, the primary problem at present is how to use the advantages to match the pain points of users, and the realization of self-control of user information becomes the key. Throughout the blockchain field, the social network uses the distributed storage technology of IPFS to disperse and store user data on the user's server, and truly return the commercial value of the data to the user. Data rights confirmation is a good reference.

Social networks need economies of scale. The more users there are, the higher the value. At present, mainstream social platforms are almost in a monopoly position, so how to launch continuous highlights and retain loyal users for frequent use is the focus of all products. The social network uses the Substrate language to access the Polkadot ecosystem at any time, ensuring data security and reducing handling fees. Finally, Polkadot’s cross-chain function can be used to interact and transmit data with other DApps in the Polkadot ecosystem. value.

Secondly, the social network launched the first phase of the release of the decentralized social network protocol on April 22 (Earth Day), which aims to solve the current dilemma faced by for-profit social media companies and their billions of users. At the same time, the social network launched a key generation activity, and each account created during the activity will be used to start the agreement and have the function of P2P recovery identity, so that individuals can have their own data and personal information under the self-service account of their distributed wallet. assets.

Summarize

Summarize

The benefits of blockchain decentralization allow servers to be located anywhere in the world, social access is anonymous and easy, all documents and data are encrypted and controlled by users themselves, and of course they can also be used for other things such as buying and selling things. Blockchain socialization endows different working methods, and all information is no longer directed to the server, but to the actual content. This way, there is no one central server controlling everything and content can reside in multiple locations.

With the continuous development of blockchain technology, it can not only support more social products to process massive information, but also provide developers with more inspiration and inspiration, understand the real needs from the perspective of users, and design The highlight product that solves the pain points of users, I believe that the blockchain will shine in the social field.

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