Ripple and University of Florida Reach Multi-Year Partnership Agreement, $5 Million Annual Sponsorship for Stadium Branding Rights

Odaily News: The University of Florida has announced a multi-year sponsorship partnership with Ripple, with the XRP brand logo set to debut at Ben Hill Griffin Stadium starting this Saturday's game against Florida Atlantic University. Sources familiar with the matter revealed that the partnership brings in approximately $5 million in annual revenue to the university, though neither party has disclosed specific financial terms. In addition to stadium branding rights, Ripple will also receive digital media and in-game presentation rights, while supporting financial literacy and digital asset education programs for student-athletes and the campus community. (Apnews)