Binance.US CEO: Rebuilding Liquidity, Aiming to Regain 20% Market Share in the U.S.

Odaily News, Binance.US CEO Stephen Gregory stated that after two years of "hibernation" impacted by regulatory issues related to the Binance brand, Binance.US is now focused on growth. Gregory noted that Binance.US is an independent, U.S.-specific entity with its own governance structure, though it shares common beneficial owners and the brand name with Binance.com. The exchange previously held approximately a 20% market share among U.S. crypto exchanges and aims to return to that level, currently only authorized to serve U.S. clients. Gregory said that Binance.US is competing with exchanges like Coinbase and Kraken by lowering trading costs and expanding its product lines, offering a 0% maker fee and a 2 basis point taker fee while maintaining low overhead through a streamlined team. The exchange expects to generate revenue from services such as custody and trading. Gregory also mentioned that Binance.US is rebuilding liquidity through incentives and direct engagement with retail customers, including personally contacting some top users for feedback. (CoinDesk).