Serenity: NVIDIA is the Kingmaker of the ASIC Market, as Marvell and Others Continuously Divert Broadcom's Market Share

Odaily reports that Serenity has released an exclusive analysis of the AI ASIC market on the X platform, presenting the core thesis that "NVIDIA is the kingmaker of the ASIC market." It proposes a set of industry reasoning logic, arguing that NVIDIA CEO Jensen Huang is not pleased with Broadcom monopolizing the custom ASIC track. With implicit support from the NVIDIA ecosystem, companies such as Marvell, MediaTek, AlChip, and GUC are steadily capturing market share originally held by Broadcom, taking on more custom chip projects for hyperscale cloud vendors. This landscape is comparable to the rise of emerging cloud service providers last year, serving as an important means for NVIDIA to hedge against the moat created by leading cloud vendors developing their own ASICs.

Serenity suggests this could represent a two-year trading opportunity but does not constitute investment advice. It also predicts that after 2030, major companies like Google will internalize a significant amount of chip design work. It added that NVIDIA has the ability to reshape the valuation of the industry chain, and there have already been market expectations that Marvell could potentially reach a trillion-dollar market cap.