OpenSea CMO: The Next NFT Craze May Be Driven by Pokémon Cards, Rolexes, and Ticketing

Odaily reports that Adam Hollander, Chief Marketing Officer of OpenSea, stated that the next cycle of NFTs could look very different from the speculative frenzy of 2022, which saw over $1.6 billion in trading volume. Speaking to The Block at Consensus Miami, Hollander noted that it "makes perfect sense" to put assets like collectible cards, luxury watches, and digital tickets on-chain for trading, and that these could be the core drivers of a new wave of NFTs.

Adam Hollander emphasized that although avatar-based NFTs like Bored Apes and CryptoPunks have experienced a value crash, NFT technology still has potential to prove ownership of both digital and physical assets. He believes the previous NFT boom relied too heavily on speculation, with buyers treating NFTs more like a digital casino rather than focusing on their technology and real-world value. The future application of NFTs will be driven by actual demand for collectibles, in-game items, AI tools, and more. The development of artificial intelligence will also lower the barrier to creating digital art, animations, and games, thereby accelerating NFT adoption.

Regarding platform development, OpenSea is working to build an ecosystem that allows users to manage all their crypto assets and NFTs across different wallets and chains, while optimizing the user experience. This includes simplifying the onboarding process, supporting Apple Pay-like fiat payments, and displaying NFT prices in US dollars. When asked about the delay in launching the much-anticipated SEA token, Hollander stated that the decision lies with the OpenSea Foundation, and he personally has no further information on the timeline. He emphasized that if the token were merely an "airdrop meme coin," it would not create value for users. (The Block)