Odaily Planet Daily reports that the Hong Kong Securities and Futures Commission (SFC) plans to issue guidance to licensed corporations clarifying the standards they should adhere to when hiring financial influencers (KOLs) and using digital platforms for promotional purposes. The SFC is currently conducting informal oral consultations with the industry. The SFC is considering tightening compliance requirements for licensed institutions hiring financial influencers (KOLs). These include requiring brokerages to conduct due diligence on KOLs, assessing their background, credibility, and experience, and continuously monitoring their activities to ensure content is accurate and not misleading. Measures will also be taken to identify potential market manipulation. (Hong Kong Economic Journal)