现实版“黑镜”Pumpfun Go：40元舔厕所，1.4万美元脑门纹logo

Original: Odaily Planet Daily (@OdailyChina)

Author: Golem (@web3_golem)

If you were offered 4000 RMB, would you be willing to lick a toilet floor?

At first glance, most people would feel offended, as if their dignity was being trampled. But upon second thought, the mind inevitably begins to waver—"Just this once, giving up a bit of pride seems worth it."

This is not a plot from a human nature experiment film, nor a fictional moral dilemma. It is a real bounty task on the reward platform Pumpfun Go. If you actually hesitated over that 3000 yuan, I have to tell you that someone else was already faster in bending down, and the real reward was not 4000 yuan, but about 40 yuan (5.63 USD).

A black man submitted a completion video of licking a gas station toilet floor.

Licking a toilet is just an ordinary bounty task on Pumpfun Go. The more extreme ones include: Eating live insects, quitting a job in front of the boss, forehead tattooing... and the ultimate task: committing suicide (1000 SOL, worth approximately $700,000)..

(Suicide Bounty)

Here, the rich use money to buy novelty and humiliation, the poor trade their bodies and dignity for survival, while onlookers consume it all with relish from behind their screens. When "we need money" becomes the most powerful currency, what is the ultimate limit of human morality?

Pumpfun Go: Pay Anyone to Do Anything

Pumpfun Go is a new product launched by the overseas meme coin launch platform Pump.fun in early June. Its slogan is simple and direct: Pay anyone to do anything.

On Pumpfun Go, anyone can create bounty tasks anonymously, and anyone can complete tasks and submit evidence (mostly videos) to compete for the rewards, which are paid in cryptocurrency. To prevent creators from reneging, the platform requires the full reward amount to be held in escrow in a third-party account at the time of task creation. Ultimately, the official team reviews all submitted evidence based on the criteria set by the creator and decides the winner.

According to official data, less than a month after launch, a total of 238 bounty tasks have been posted on the Pumpfun Go platform. The total rewards collected by task completers amount to $605,000, pending tasks have rewards totaling $225,000, and the average reward per task is $3,487.

Currently, the highest-paying task (approximately $56,000) is posted by an online gambling platform, requiring the challenger to reach the summit of Mount Everest and place a bet on their platform. The second highest-paying task (approximately $28,000) is from a meme project, requiring the challenger to run a full marathon wearing the project's mascot costume and break the world record for a mascot running a marathon (3 minutes 14.46 seconds). The third highest-paying task (approximately $26,000) requires the challenger to visit the match venues of every team participating in the World Cup, film a video shouting "$WORLDCUP2026 COIN TO THE MOON."

The highest bounty tasks on Pumpfun Go

In reality, most bounty tasks posted on Pumpfun Go are related to promoting meme coins. Pump.fun's primary goal in launching this product was to incentivize players to build meme coin ecosystems and unlock more gameplay.

For example, the NEET community, themed around "decadent culture," offered a $14,000 bounty for organizing a NEET parade in New York and a $3,000 bounty for quitting a job in front of the boss. The FITNESS community, themed around health, offered $150 for doing 100 push-ups in 60 seconds. The CHANCE community, themed around charity, offered $1,500 for organizing a trash cleanup event.

Five challengers split the $1,500 bounty from the CHANCE community

But these examples might be the only glimpses of "warmth" on Pumpfun Go. The majority of the remaining tasks are filled with humiliation, bad taste, and harm.

Consequently, as soon as Pumpfun Go launched, many likened it to a real-life version of the first episode of *Black Mirror* Season 7, "Common People." However, another film released a decade earlier, *Nerve*, had already predicted the inevitable pitfalls of traffic, cyberbullying, and the collective frenzy of anonymous crowds that would accompany Pumpfun Go's popularity.

In the film, the protagonist Vee is a shy high school student. By chance, she downloads a wildly popular live-streaming game called Nerve, where viewers pay to set challenges for players. Initially, the challenges are harmless, like kissing a stranger or going out in a bizarre costume. But as viewership skyrockets and the prize money increases, the challenges become increasingly dangerous and sensational, such as stripping, blindfolded motorcycle racing, etc.

In the film, the main characters are asked to strip in an elevator

The core of meme coin hype is capturing attention. From a human nature perspective, sensational, humiliating, exaggerated, and shocking content always attracts more eyeballs than warm, positive content. To create buzz for their meme coins, players will inevitably post controversial bounty tasks, thus propelling Pumpfun Go towards absurdity and chaos.

Towards Absurdity and Chaos: Earning $14,000 by Tattooing a Forehead

Pumpfun Go's platform rules explicitly prohibit tasks involving violence, defamation, threats, discrimination, and pornography. Content causing substantive harm is easy to identify, but tasks with sensational or humiliating elements are impossible to ban. There is no universal baseline for human tolerance of morality and dignity. The relationship between task creators and challengers is simply one of mutual consent—"one is willing to pay, the other is willing to be paid," because the price is simply too good to refuse.

Currently, the highest earner on Pumpfun Go is a user named "riri_z1," who earned approximately $14,000 (about 95,000 RMB) from a single task: tattooing "bounty.fun" on their forehead.

The task creator asked challengers to tattoo "bounty.fun" on their forehead because they had launched a meme coin with the same name, aiming for instant, massive attention. The task was completed by an elderly man from the Philippines. In his submission, he simply said, "we need money."

But how would a 60-year-old man know about this obscure bounty platform? The likely truth is that another challenger, seeing the task and wanting the reward but unwilling to tattoo their own forehead, found this local elderly man to do it instead. As for how much of the bounty the elderly man actually received, no one cares.

"riri_z1" is not the first person to complete a forehead tattoo task on Pumpfun Go. That distinction belongs to challenger "arivu," whose experience was even more dramatic. On June 6th, he tattooed the meme coin "$boutywork" on his forehead for a bounty of about $3,000. However, the task creator, ayushquant, misspelled "$bountywork" as "$boutywork" and subsequently posted a new forehead tattoo task, refusing to recognize arivu's work.

arivu tattoos "$boutywork"

Six days later, "arivu" completed the new task, tattooing the letter "n" above the space between "u" and "t." Apparently moved by arivu's commitment, the official team ruled that he should receive the rewards for both forehead tattoo tasks, totaling approximately $6,000 (about 40,000 RMB).

In his task submission, arivu not only didn't resent task creator ayushquant for the typo, but also expressed immense gratitude: "Thank you @ayushquant for this opportunity again, thank you pump.fun for creating opportunities that can genuinely change people's lives."

The highest-paying completed tasks on Pumpfun Go are all similar to the forehead tattoo case, filled with novelty, absurdity, and pranks. ayushquant is the task creator who has paid out the most rewards on Pumpfun Go, distributing approximately $10,000 to challengers. His posted tasks include drinking a bottle of hot sauce, eating three live worms on camera, and doing a backflip into a pool from a rooftop. Notably, ayushquant had previously posted bounties for helping the homeless, but those attracted nowhere near the attention of his "extreme" challenges.

A black man eats three live worms on camera for a bounty of $174 (about 1200 RMB)

What Exactly Are We Sighing About?

Although all challenges are voluntarily completed by participants, who even express gratitude to the creators upon receiving payment, widespread criticism argues that Pumpfun Go essentially induces marginalized groups to perform humiliating, dignity-compromising acts in public, amplifying the darker aspects of human nature.

In discussions on X (formerly Twitter) about arivu's forehead tattoo, product managers commented: "It's sad. After all the rich people left crypto, now it's just American teenagers forcing poor people to do humiliating things for money."

New York Governor Kathy Hochul directly quoted Pump.fun's announcement of Pumpfun Go, stating, "The first thing should be to place a bounty on a bill aimed at banning this dystopian nightmare." (Editor's Note: Pump.fun's parent company, Baton Corporation, is based in New York.)

New York Governor criticizes Pumpfun Go

Kathy Hochul's remarks were quickly challenged by Pump.fun supporters. The meme coin account Chill House sarcastically questioned: "Greetings, Governor! Isn't this new product (Pumpfun Go) just as severe as the worsening homelessness problem in New York State since the pandemic? What are you doing to solve the housing shortage so people don't have to live on the streets?"

From the supporters' perspective, Pumpfun Go doesn't widen the wealth gap or inequality; instead, it offers a life-improving opportunity for the financially struggling, even creating a new "wealth distribution method." A challenger named xavz, who completed the "quit job in front of the mirror" task for a $3,000 bounty, spoke firsthand about this.

In his task submission, xavz wrote: "I did this because the opportunity from neetcoin (the task creator) is much better than what my company offered. I can earn $3,000 in one day by doing this, while I only make $200 a month at my company. Plus, I get to work from home and stay with my family."

xavz quits his job to earn a $3,000 bounty

Amidst the overwhelming criticism on social media, Pump.fun itself has not responded. Its only action was announcing on June 25th that it is hiring a Chief Legal Officer (CLO), with an annual salary of $1 million to $5 million.

This debate about the limits of morality and dignity will likely never reach a conclusion. Within Pumpfun Go's entire mechanism, the rich gain entertainment, and the poor gain money. It seems like a mutually beneficial, absolutely fair "win-win." Yet, why do we, who witness it all, still feel an uncontrollable, profound sense of sorrow and lament?

Pumpfun Go reflects the actual power structure of our society. The rich's greatest asset isn't money; it's the poor. When someone is desperate enough for money, dignity, body, and reputation all become commodities with a price tag. How much can people give up for a simple "we need money"? Exploiting economic inequality to make the impoverished or desperate perform permanent or high-risk acts for rewards is a sin that Pump.fun can never wash away.

We don't necessarily pity those who are financially struggling, because we know that if we were in their shoes, we might not make different choices. What truly saddens us is that in an era heralding technological leaps and civilizational progress, society still operates this way—converting the suffering, embarrassment, and loss of dignity of the weak into content for onlookers to casually consume and like.

If we gaze into the abyss of history, we find that this dynamic has probably not fundamentally changed for millennia. From the slaves entertaining nobles with blood in the Roman Colosseum in the 3rd century BC, to the freak shows in circuses, to the sensational short videos and livestreaming duels today—the medium changes, but the morbid fascination with watching others' danger, pain, and embarrassment never fades.

After this profound melancholy, perhaps we can only place our faint hope in the future.

AI is increasing society's productivity at an unprecedented rate. If AI truly takes over the heavy burden of human survival work, and if one day the wealth generated by technology is enough to cover the basic needs of every ordinary person, so that no one needs to lick a toilet floor for a few dozen dollars, tattoo letters on their forehead for a few thousand dollars, or accept any humiliating challenge for survival—if everyone can live with dignity—then perhaps humanity will have truly emerged from this millennia-long wilderness.