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Tim Cook officially ends his 15-year tenure as Apple CEO, John Ternus takes over on September 1

2026-08-31 16:38

Odaily Planet Daily News Tim Cook's 15-year tenure as Apple CEO has officially come to an end, with Apple's hardware business head John Ternus formally taking over on September 1, leading Apple, which has a market value of approximately $4.67 trillion. Cook will transition to the role of Executive Chairman.

Since taking over as CEO in 2011, Cook has led Apple's revenue from approximately $108 billion to $416 billion in 2025, as the company has continued to expand.

Upon taking office, Ternus will face a series of challenges including Apple Intelligence, Siri, and the AI strategy, with his first major test being the Apple new product launch event on September 9.

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