In the encryption market at the moment, all indicators are at the bottom, and the growth of Web3 native users is weak, and the difficulties are gradually becoming apparent. In order to promote the next round of bull market, it is necessary to continue to acquire incremental users outside the circle and activate internal native users at the same time.

Although the popularity of former meme coins did bring a wave of growth to the encryption market. However, the duration of these increments is short, and they have not been settled and transformed into real Web3 users. In the final analysis, the migration cost and threshold from Web2 to Web3 are high, and there is a lack of necessary training and growth paths.

In this situation,The just-needed nature of Web3 education has become increasingly prominent, which can effectively break down the barriers for ordinary Web2 users or developers to enter the Web3 world, become a catalyst to promote the large-scale adoption of Web3, and also reserve talents and resources for the next round of bull market.

Especially in the past few months, a number of high-quality Web3 education projects such as Binance Academy, Coinbase Learn, Hooked Protocol, and Open Campus have emerged, either providing systematic technical education courses, or building Web3 by providing immersive, gamified, and social learning experiences. The learning system helps ordinary users enter Web3 more conveniently. It can also be seen from this that Binance and other Web3 leading companies attach importance to the layout.

secondary title

"1. Education; 2. Compliance; 3. Products and services; 4. Ignore FUD, fake news and attacks, etc." At the beginning of this year, Binance founder and CEO CZ tweeted that in 2023, we will focus on four things . Education ranks first, which is enough to show the weight in his heart.

"1. Education; 2. Compliance; 3. Products and services; 4. Ignore FUD, fake news and attacks, etc." At the beginning of this year, Binance founder and CEO CZ tweeted that in 2023, we will focus on four things . Education ranks first, which is enough to show the weight in his heart.

Since then, CZ has repeatedly discussed the importance of Web3 education on different occasions and AMAs, "Binance is still not doing well in the field of education, so education is what Binance should pay attention to." In addition to verbal emphasis, Binance has also personally promoted Web3 education, and has successively launched two leading education projects on Launchpad - Hooked Protocol and Open Campus.

A series of signals seem to indicate that Web3 education may become a popular track in the encryption market in the next two years. Considering that the current growth mode of Crypto users is basically to bring the old to the new, lacking professional and continuous training paths, the need for professional Web3 education is still obvious, and it is still in the early stage, so there is a lot to do.

From the perspective of market development, the Web3 education industry is in the ascendant with promising prospects. Yu Jianing, former director of the Institute of Industrial Economics of the Information Center of the Ministry of Industry and Information Technology and founder of Huobi University, said,In the next three years, the Web3 education market may reach a scale of 100 billion.

From the perspective of the financing environment, the Web3 education project was basically in a state of no interest in the past few years, but now it has become a guest of top VC, and the valuation and financing amount are getting higher and higher. For example, the Hooked Protocol seed round was invested by top VCs such as Binance Labs and Sequoia Seed Fund, and it is also the only project on Binance Launchpad in the bear market in the second half of 2022; Open Campus, Buildspace, Proof of Learn, Encode Club and other projects Both received more than $5 million in financing.

However, the current development of the promising Web3 education is not smooth and faces some obstacles.

First of all, some Web3 education platforms still adopt traditional teaching methods, and face the same disadvantages as traditional education—users need to continue to invest in higher costs to enjoy higher-quality education, which limits the barriers to entry. But underfunded users are locked out of the Web3 world.

Secondly, Web3 information updates and iterations are fast, some platforms have incomplete training methods, and the information education received by users shows a trend of fragmentation, making it difficult to form a complete system, and eventually become "defective products". At the same time, Web3 education is also an anti-learning curve, and experience and efficiency are sometimes not directly proportional. Coupled with the strong financial nature of Web3, missing or missing information may lead to heavy financial losses for users (frequent security incidents), which further dispels the enthusiasm of more Web2 users to enter Web3.

Finally, Web3 education does not make enough efforts to transform users from educated people (Xiaobai) to ecological participants on the chain. The unified planning of the platform, the separation of learning and practice, the jump from Web2 users to Web3 native users is not successful, and the results of education transformation failed to highlight.

secondary title

2. Learn To Earn Model Change Web3 Education

According to the Rootdata platform, there are now more than 100 projects related to Web3 education. Who among these projects can really stand out and lead the entire Web3 education track to achieve change?

Looking at the pattern of the Web3 education market, from the perspective of organizational form, there are both centralization and decentralization, and it is in a multi-point scattered pattern, and no one is dominant. If these projects are divided according to content, they can be roughly divided into three categories:

The first is basic science, which mainly introduces the project and explains some basic concepts, such as how to create wallets, accounts, and how to buy and sell cryptocurrencies. Such Web3 education projects are mainly based on major centralized platforms, and their core purpose is to attract traffic to the platforms, such as Binance Academy, Coinbase Learn, CoinMarketCap Alexandria, etc. The professionalism of this type of platform is very good, but the speed of information change is slow, and most of them are limited to the basic content related to transactions, which is not the optimal solution for the long-term growth of Web3 users.

The second is professional course education. Major universities (such as Princeton University, Massachusetts Institute of Technology, Stanford University, University of California, Berkeley, etc.) and various public chain ecological funds will offer blockchain courses to train and train developers. More representative projects include: ConsenSys Academy under ConsenSys provides the knowledge and skills required by Ethereum developers; WTF Academy for Web2 programmers to learn the Ethereum programming language Solidity; Aptos Eden provides Move language tutorials; strategic incubation by SeeDAO DeSchool, the Web3 online education infrastructure of DeSchool, can be used by lecturers to issue SBT education certificates to students who have completed courses. Such platforms are basically geared towards programmers and developers, and are not friendly to ordinary non-technical users.

The third is the Learn To Earn platform, where users can obtain cryptocurrency rewards by learning relevant courses on the platform and completing relevant tasks. For example, Continuum allows creators/users to post or watch content to increase community engagement and earn cryptocurrency rewards; The Morpheus Project is an educational metaverse space where any user who teaches or shares knowledge will receive Denarii (DEN) Fungible tokens serve as rewards for sharing knowledge and experience, while any learner user who discovers new knowledge and experience will receive BLOCKs (the basic items necessary to craft everything in Morpheus) as a reward for their participation.

Among the above three types of platforms, we believe that the third one adopting the "Learn To Earn" model may be more suitable for expanding Web3 education.We often hear the saying that learning (education) is against human nature; in fact, what is against human nature is not learning (education) itself, but learning (education) growth design, and introducing economic incentives is an effective means.

The traditional didactic education, through the force-feeding of information, people naturally feel pain when they receive a large amount of complex information without short-term benefits. Using this method of Web3 education will only continue to increase the psychological threshold of users, resulting in learning. The predicament is not conducive to the expansion of the incremental market for Web 3. However, if some incentive methods are used, learners can obtain certain benefits in the short term and maintain their enthusiasm for learning continuously, thereby forming a positive cycle. This is exactly the value of the Learn To Earn model.

The Web3 education platform that adopts this model does not mean that it will "win" once and for all, and there are many problems. For example, last year, various "Learn To Earn" platforms under the banner of Web3 education required users to purchase NFT first and participate in activities to get rewards, but the final result could not be maintained. Players paid a higher cost and suffered heavy losses, ruining Web3 Word of mouth for education. In addition, economic incentives also attracted a large number of wool parties, which eventually became unsustainable and led to failure.

For the above question,Hooked Protocol has given its own set of solutions to promote the large-scale application of Web3 by providing immersive, gamified and social learning experience, which may be worth learning from other Web3 education platforms.

Take Hooked's Wild Cash as an example. This is a Quiz-to-Learn Web3 training camp product for beginners. Players need to return to multiple questions around Web3 knowledge to earn coins. Using games, which are familiar to more Web2 users, to teach and entertain, subtly increase the Web3 knowledge reserve, and set an upper limit for players to answer questions and obtain gold coins. achieve sustainable development. According to official figures, Wild Cash has more than 3 million monthly active users.

secondary title

3. What other features should a useful Web3 education platform have?

The core of Web3 education is to allow more ordinary people to enjoy higher quality education at a lower cost. The Learn To Earn mode, while reducing the cost of learning, has also inspired more Web2 users' enthusiasm for learning. It is worthy of recognition.

However, it is not enough to just attract users to enter the market. The key is to settle down. The Web3 education platform needs to cultivate the real needs of users in this process, realize the transformation from APP/platform users to the aborigines on the Web3 chain, and finally become the driving force for the development of the Web3 encryption market. internal motivation.

But it is a pity that almost all Web3 education platforms currently have relatively single functions, "focusing" on educating users on this matter, and very few have slightly expanded some activities. For example, Encode Club hosts hackathons, coding bootcamps, educational workshops, and accelerators; Blockchain Academy hosts events, BuildCamps, and hackathons;

Buildspace will help developers build their own Web3 projects, build according to their own ideas, get feedback and iterate.

The Hooked protocol has expanded more in terms of functional diversity, and an upgrade called HookedCambridgeUpgrade was carried out in May this year.

The various Web 3 learning dApps built by Hooked above are collectively referred to as "Academy"; as a protocol layer, building dApps is not its ultimate goal, especially now that Hooked has become the blockchain DApp with the largest number of daily active users in major application markets. Past achievements are just a new starting point. In order to realize the large-scale adoption of Web3, Hooked will then focus on building infrastructure and ecosystems, and promote the trinity of Infra (infrastructure), Academy (academy), and Ecosystem (ecosystem) to achieve a closed loop.

Hooked infra is committed to helping Web3 learners and builders get started, providing a full set of Web3 solutions. For example, Hooked SDK Engine, a one-stop infrastructure solution that integrates Web2 projects into Web3; Hooked AI, which provides enterprises with the most cutting-edge AI technology to promote product innovation.

The most concerned is the Hooked Alumni System, which is somewhat similar to a Galxe passport or a decentralized ID. This is a credit system for proof of contribution. Learners can obtain certification and income at each milestone of their Web3 education journey. Other Web3 projects It can also be integrated with it to provide rewards based on user performance, etc., ultimately accelerating the formation of the $HOOK ecosystem.

In addition, Hooked will also increase the utility and application scenarios of $HOOK. More ecological applications will support the use of $HOOK. At the same time, the $HOOK pledge plan will allow the community to grow together with the platform and get rewarded.

The core reason for the failure of many previous Web3 education projects using the Learn To Earn model is the lack of suppliers, and the entire incentive system cannot form a positive flywheel of "project party-Web3 education platform-user". All the qualified users cultivated through Hooked can connect to the Hooked ecological project side to create greater value, so that the project side, platform side, and users can achieve a win-win effect, thereby achieving large-scale adoption and bringing long-term value.

write at the end

write at the end

With the expansion of the encryption market and the refinement of user needs, there are still a lot of opportunities for the Web3 education platform, and it will play an important role in promoting the popularization of Web3 knowledge and attracting more users. The incentive model may become the mainstream framework of the Web3 education platform, allowing the project party, platform party, and users to achieve a win-win effect. However, how to balance the effectiveness of education and the inductiveness of incentives to truly enhance users' awareness of the industry is of great importance to this Class education platforms have a greater test.

Hooked provides an immersive, gamified and social learning experience, balances the economic incentive model, expands the functions of the Web3 education platform, and provides a seamless and intuitive learning path for learners and builders around Infra, Academy and Ecosystem, and ultimately promotes the large scale of Web3. Scale application.

Of course, Web3 education is still in its early stages, and there are still some imperfections in products such as Hooked, which are worth improving. But the importance of this infrastructure is beyond doubt, and more and more incremental users will enter the Web3 world through education.