Although the GameFi track has been hit hard by the crypto bear market, the chain game market is still one of the fastest-growing market segments in the Web3 industry. In some periods, the number of daily active independent wallets can reach as high as 800,000. A few days ago, Game Space organized the industry's first tour. With the support of Spinterlands, ImmutableX and Big Time, the event only received 200,000 Twitter interactive retweets. Within a week, nearly 20,000 chain game players participated and attracted fans. Million-level chain game anchor Sky Vee and others participated in the live broadcast of the competition.

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AAA-level GameFi is difficult to implement

Although the enthusiasm of users on the chain for top chain games has not diminished, since the rise of GameFi, AAA-level large-scale chain games have been calling continuously, but there is little thunder and little rain. Many traditional game manufacturers, including Zynga and Ubisoft, have made high-profile announcements to enter Web3 and GameFi, but they have not been seen for a long time. The reason is that Michael Cameron, CEO of Game Space, who once incubated the industry's first AAA-level MMORPG chain game "Bless Global", said that firstly, the threshold for building an AAA-level chain game is extremely high, and only teams with a financing amount of more than 50 million US dollars are eligible. Might barely squeeze into this queue. In addition, the long R&D cycle, difficulty in realizing cash, and the bear market effect are the key reasons.

Michael's team once launched the industry's first GameFi as a Service (GaaS), hoping to solve the problems of early GameFi users' high participation threshold and closed-loop transactions by providing fast chain reform solutions for traditional game manufacturers. However, under the bear market, the GameFi industry as a whole suffered from coldness, which slowed down the entry of traditional game manufacturers, and there were no explosive new games in the industry.

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The big game is not working, but the small game is actually counterattacking?

In order to promote the GameFi SDK, Game Space developed chain revisions of classic mini-games such as Merge Bird in 2022, as a model project to show game manufacturers how to complete the chain transformation within 7 days. This small move inadvertently brought nearly 20,000 fans to its official Twitter. The chain reform of small games has reactivated the interest of old fans, and they have begun to flood into the Game Space platform.

Since then, Game Space has launched the explosive chain game "Goat! Goat!" based on the classic match-3 gameplay. In the first week of its launch, "Goat! Goat!" launched online distribution activities with more than 50 DAOs and institutions in various regions of the world, such as BitKeep, Nawarat, and Meta Galaxy, which set off a climax in India, the Philippines, Vietnam and other countries. 600,000 weekly activities.

"Goat! Goat!" is based on the classic match-3 gameplay, adding classic NFT avatars with a strong metaverse and Web3 style as game elements. The game does not require complex operation skills, and does not need to understand complex economic model design. Whether it is the entry threshold of the game, or the game content and operation interaction, it is as simple as possible.

In addition to being fun, players can get blind boxes of different rarities such as gold, silver, and brass after clearing the level. Blind boxes can be sold on the NFT Marketplace, and there are also opportunities to issue USDT and Merge Bird NFTs of different levels. The random incentive introduced by the blind box has greatly stimulated the enthusiasm of users to participate. According to Twitter data, "Goat! Goat!" has completed more than 6 million rounds in total, produced more than 2 million blind boxes, and issued 1.5 million Merge Bird NFTs , created a single Casual GameFi (small game chain modification) historical record.

The unexpected popularity of "Goat! Goat!" gave Michael a lot of inspiration. He quickly realized that the playability brought by popular mini-games was significantly greater than that of Play-to-Earn gold-digging games, allowing the blockchain to have Games with high playability, high stickiness and low cost.

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Why is Casual GameFi able to buck the trend?

According to statistics, mini games have more than 4 billion users in the global market, and the casual game market will exceed 500 million US dollars in 2022 alone. Historically, small games have always had great strength. Their development cycle is short and difficult, and the economic model is relatively easy to design. The number of users of mini games accounts for as high as 77%, and the monthly active users exceed 1 billion. However, they are often ignored by the mainstream market.

Michael believes that the success of GameSpace in the Casual GameFi layout is mainly due to the following reasons:

One is easy to use. Click-to-play, flexible, and able to meet the needs of fragmented entertainment, making light games attract a considerable amount of user scale and user stickiness. Compared with AAA games that require complicated operations such as login and account presets, this is the characteristic and advantage of Casual GameFi itself. Game Space's GaaS SDK allows users to use traditional Web2 accounts, such as Google and Apple accounts, to log in with one click without purchasing any tickets, which greatly reduces the threshold for users to participate in blockchain games.

The second is to select popular products. From "Merge Bird" to "Goat! Goat!" to "Melon Fusion", Michael insists on transforming the current or once smash hit mini-games into Casual GameFi. playability.

The third is efficient production capacity. Michael said that based on Game Space’s GaaS SDK, all Casual GameFi transformations are currently completed within 7 days, which is an important reason why his team can continue to hunt for market hotspots and achieve breakthroughs.

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The "building block effect" caused by Casual GameFi

In addition to the simple and fun mini-games, Santhosh (Twitter) was full of praise for the "combinability" of several games on Game Space. He said: "I spend 2 to 3 hours a day in Goat! Goat! Blind box, then open it ten times in "MythMania", usually I can get 10 USDT and 10~20 level 1 Bird. I then go to "Merge Bird" to synthesize level 20 Bird NFT, and finally complete the smelting in "Magic Pot" .There may still be a chance to get 1 ~ 10 USDT. Although opening the blind box is paid, you can basically earn it back.”

In Santhosh’s description, the combination of multiple Casual GameFis seems to bring more rich gameplay than a single large game. This chemical effect brought about by the combination of applications is also the reason why DeFi exploded in the last round of bull market. For example, Uniswap has developed the underlying protocol of the AMM mechanism, which can be used in various lending platforms such as Curve, and smart pool projects such as YFI aggregate the income of various lending agreements. Each project has only a few or dozens of developers, but the building blocks formed by multiple projects constitute the entire huge DeFi format.

The building block effect is fully reflected in Game Space's Casual GameFi: by launching a series of Casual GameFi to form a matrix, each Casual GameFi has a set of independent output consumption scenarios, and the USDT, game props, NFT and The intercommunication and conversion such as Game Points (GP) form an effective superposition, and the obtained assets can be used to play other games at any time. For example, the blind box obtained in "Goat! Goat!" can be used in "MythMania", "MythMania" The Merge Bird NFT issued can be used in Merge Bird again.

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GameSpace to release "Project Galaxy"

In 2023, Michael, who accidentally "bumped into" the ideal start, made no secret of his ambition.

After the successful verification of the Casual GameFi model, he plans to expand Casual GameFi to more than 10 models in Q1 of 2023, and further expand to 20 models in Q2. In his view, every time a boutique Casual GameFi is added, the playability brought to users by the platform will increase exponentially. Game Space is currently approaching the 100,000 Twitter follower mark. He predicts that through the Casual GameFi strategy, the accumulation of 1 million users will be completed within this year, which will prepare for the explosive growth of the next bull market.

In addition to self-developed Casual GameFi, Michael plans to further open up platform capabilities. In the upcoming Galaxy project, Game Space will invite more small game development teams (CP) to quickly access the platform, bring more updated gameplay, and embrace together Growth dividends from Casual GameFi. The game products that join the "Galaxy Project" still need to be professional and refined, novel and classic, and at the same time need a smooth game experience and enough popularity. He will also work with partners to explore future-oriented social games, and explore Social GameFi in combination with DID.

Michael said that what he is most excited about is that the team put forward a new slogan - make Web3 happy for an hour more every day. This is the source of strength for his unremitting efforts.