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How can the NFT, which has entered the market against the market, get out of the independent market?
星球君的朋友们
Odaily资深作者
2022-07-22 06:00
This article is about 3972 words, reading the full article takes about 6 minutes
If NFT wants to go out of the independent market, it needs a more powerful infrastructure.

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The effect of NFT out of the circle is obvious

As a new form in the digital field, NFT has gradually attracted the attention of more and more outsiders, including many influential celebrity artists. With the involvement of traditional celebrities in many industries, NFT has flooded into various fields such as music, entertainment, games, art, sports, and fashion."Messiverse"The series of NFT works can be purchased on the Ethernity Chain platform.

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The value effect, plus the entertainment attribute, attracted a large number of top stars to enter the market and the collective carnival of users in the encryption circle. Both Ronaldo and Madonna have issued personal NFTs, which have brought a sensational effect.

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What are the new changes in the recent entry of stars into NFT?

But against this background, the recent steps of NFT exploration by domestic stars have become more and more bold. For example, before Jay Chou only purchased NFTs and indirectly participated in the Phanta Bear NFT project, but at the end of June he directly participated in the NFT launch event co-branded by the Ligue 1 (French Football League) giants Paris Saint-Germain Football Club (PSG). Recently, with the release of the multi-gender concept Theirsverse NFT, Yi Nengjing began to frequently publicize her platform on public channels, and expressed her optimism and admiration for Web3 and NFT. The star effect also brought a certain amount of traffic to the project.

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(Theirsverse NFT whitelist snap-up page)

Of course, in addition to the increased participation of domestic celebrities, we can also see new changes in the trading volume of the NFT market. Jay Chou had been in the limelight in the NFT market before. The stolen NFT he held directly ranked seventh on Baidu’s hot search list, and the items he personally brought goods also doubled. However, the joint NFT sale event with Ligue 1 was unexpected upset. The total number of Theirsverse on Yi Nengjing's platform is 5,500, and there are currently only 1,716 owners, with a floor price of 0.229 ETH. It is not difficult to see that although the star effect has brought a certain amount of traffic to the project, it can no longer replicate the powerful star-carrying effect during the bull market.


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The activity of the NFT market has dropped sharply, and it is impossible to get out of the independent market

The activity of the NFT market has dropped sharply, and it is impossible to get out of the independent market

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(Nonfungible NFT data)

(Nonfungible NFT data)

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If NFT wants to go out of the independent market, it needs a stronger infrastructure

If NFT wants to go out of the independent market, it needs a stronger infrastructure

It is worth mentioning that the phenomenon that celebrities can successfully lead a certain project in a very short period of time can explain from the side that the current value anchoring system in the NFT market is extremely imperfect. The resonance of traffic and emotions can make the intrinsic and extrinsic value of a certain project peak in a short period of time, regardless of whether its own experience, mechanism design, concept connotation and exclusive gameplay are superior, but what comes immediately is No one cares about it, and there are chicken feathers all over the place. This slightly irrational value orientation and incomplete industry ecology are likely to lead the NFT market, which has broad prospects, astray. In short, NFT needs to get out of its own independent market in order to better integrate into the Web3 world and become its spiritual totem and entertainment medium.

In addition, the well-known market consulting company Acumen Research and Consulting recently released a report stating that in 2021, the size of the global NFT market will be US$16 billion, and it is expected to reach US$212 billion by 2030, with a compound annual growth rate of 2022 to 2030. 33.7%. The Ouyi NFT market will play a vital role in this process by virtue of its insight into the market and its own endowment.

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The aforementioned problems encountered in the development of the NFT market are more of a macro level. At the detailed level, the NFT market has always faced persistent problems such as poor liquidity, difficulty in cross-chain interoperability, high threshold for making high-quality NFTs, incompatibility of various trading platforms, and insufficient transaction depth and single choice. The product logic and functional experience of the Ouyi NFT market are designed for this series of pain points.


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(Ouyi NFT Ranking List)

The Ouyi NFT market will be officially launched in September 2021, featuring the advantages of decentralization, zero handling fees, and deep NFT swaps. There are three core highlights:

First, multi-chain interoperability and strong compatibility. The Ouyi NFT market has aggregated the liquidity of several NFT trading platforms such as Opensea/LookRare, and has supported multi-chain assets including Ethereum, OKC, BSC, Polygon, AVAX and IMX, and will also support Solana, Flow and other mainstream public chains.

Second, it has rich functions and convenient operation. At present, the Ouyi NFT market includes: hot spots, market, issuance/IGO, orders, and my NFT 5 major sections. A comprehensive NFT trading platform with the main functions of primary market purchase (NFT Primary), trading market (NFT Market), and my NFT (My NFT). Users can freely create and trade NFTs in the Ouyi NFT market, and enjoy a series of NFT services such as snapping up NFTs for the first time in the primary market. In addition, on the NFT platform, NFT creators can cooperate to sell works through the primary market, or directly sell works in the secondary market. The platform will keep up with hot spots and continue to explore new ways to play in the NFT market. In the future, the platform will also support artist authentication.

The variety is complete and the choices are diverse. In terms of NFT commodities, the Ouyi NFT market has access to more than 317,000 popular projects such as Cryptopunks, Bored Ape, Sanbox, and World of Women, and the secondary market has included more than 149 million NFTs. The platform also planned 54 first-level launch events, with about 55,000 participating users and sales exceeding US$3.69 million. It includes the digital works of many well-known artists, game developers and celebrities from all walks of life, including the world's first high-level 3D full-length animated drama "Ling Cage" NFT, antique enamel gold pheasant amphora NFT and other exclusive limited edition digital collections .

It is not difficult to see that Ouyi NFT Market is a one-stop product that solves the whole process of NFT production, sale, transaction, transfer and realization. If NFT is the first stop for users to get in touch with Web3, then Ouyi NFT Market is the entrance for novice users to play with NFT. As a rookie in the NFT trading market, the Ouyi NFT market focuses on making breakthroughs in popularization, low threshold, experience, liquidity, practicality, and aggregation, and is backed by the top digital asset trading ecology and high-performance public chain. Bring unprecedented experience to users.

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