Author: Gu Yu, Chain Catcher

Today, Musk announced the acquisition of Twitter, a well-known social network, and pointed out that Twitter is a digital city square where issues crucial to the future of mankind are debated. Former Twitter CEO Jack Dorsey also tweeted that Twitter should become a public product at the protocol level .

articlearticleargues that as social networks begin to be seduced by commercial interests and political pressure, they become less and less effective providers of public services.

Therefore, after Musk’s acquisition of Twitter, it is expected that a series of transformations will be made to the existing operating model to better meet the needs of the public interest. At the same time, many Web3-native projects are also exploring the transformation of the social network model, building a new Web3 social network based on an open social graph, NFT or token economic model.

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1、Lens Protocol

Lens Protocol is a Polygon-based Web3 social graph protocol developed by the Aave team. The project aims to enable creators to own the connection between themselves and the community to form a fully composable, user-owned social graph. One of the main important features of the protocol is composability and modularity, allowing developers to build their own social apps or add new features, that is, any application can integrate the protocol, while ensuring that the content and social relationships owned by users are immutable .

The agreement believes that the Web2 network reads data from its unique centralized database, which is not portable, and the user's personal data, friends and content are locked to a specific network and owned by the network operator. This results in a zero-sum game for each network for user attention.

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Specifically, Lens mints a user's homepage as a "Profile NFT", which contains a history of all posts, mirrors, comments, and other content generated by the user. Ownership of this NFT gives users control over their own content. Only users with "Profile NFT" can post content, comment and repost, other users can follow a homepage and get "Follow NFT". In addition, users can also collect the content published by the creator and obtain the corresponding "Collect NFT".

Official website:https://lens.dev/

2、Bluesky

Bluesky was initiated by Twitter and established an entity in February this year to officially operate independently, aiming to create a decentralized open source social media protocol, providing an open and decentralized standard for social media development, so that developers have more Opportunities to build and innovate, users have more choices and control over the services they use and their experience, recommendation algorithms, content review mechanisms, etc. will be in the hands of users, not private platform giants.

Although Bluesky has not yet determined whether to introduce blockchain or cryptocurrencies, he made it clear that the development and adoption of decentralized protocols is a path to building a strong technical foundation and will be independent of any one blockchain. “Decentralization is a structural change that, by itself, is not enough to create a healthy social media ecosystem. However, by creating an environment where developers are free to build, communities can govern themselves, and users can easily switch services, decentralization Can catalyze the innovation needed to improve the public conversation," said Bluesky CEO Jay Graber.

In terms of moderation mechanisms, the project will proactively build tools for transparent, opt-in, and multi-layered reputation and moderation systems, and create a framework for others to build such tools.

In terms of specific architecture, Bluesky combines the portability of "self-certifying protocols" with the friendly user experience under the entrusted hosting mechanism, so that users do not have to run their own infrastructure, and at the same time Developers can build high-performance applications.

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Official website:https://blueskyweb.org/

3、DeSo

DeSo is a Layer1 blockchain customized for the expansion of decentralized social applications. It is built on the underlying technology of BitClout and aims to create a decentralized version of Twitter. Compared with other blockchains, DeSo has a larger scale and throughput, and has a large number of custom storage and index logic customizations, which can better support complex social media data, such as posts, user profiles, fans, predictions, etc. All code is open source.

In DeSo, each user's profile is stored on-chain, fully controlled by the user's private key, making user identities (profiles, posts, replies, etc.) portable across all applications in the DeSo ecosystem, Supported features also include social tokens, social NFT, and social tipping.

NFTs minted on DeSo are tied to artist profiles and can be showcased in buyer profiles, enhancing provenance while making them inherently social and more valuable.

Mem hopes to use social tokens and smart contracts to facilitate the establishment of applications and communities based on the protocol, such as product reviews, social media and job hunting.

Official website:https://www.deso.org/

4、Mem Protocol

Mem Protocol aims to create a Web 3.0 version of "Zhihu", allowing users to earn money by sharing knowledge. Through smart contracts, Mem users can verify their identity on the blockchain and build their own verifiable reputation system. The protocol also builds an interface to browse the on-chain data of on-chain wallets, and designs an open protocol to record the interactions and relationships between wallets and token generation.

Mem stores information about network participants — including social media history, on-chain activity, and professional experience — in encrypted vaults. This data is owned and controlled by the user and, when the user allows it, can serve as a "social credit score" or "social graph".

By using a reputation system and smart contracts, Mem users can use their identities to perform those real-world actions on the blockchain, such as asking questions, raising funds for bounties, and building their own verifiable, scenario-specific reputations system.

Mem hopes to use social tokens and smart contracts to facilitate the establishment of applications and communities based on the protocol, such as product reviews, social media and job hunting.

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Official website:https://mem.co/

5、Cyberconnect

CyberConnect is a decentralized social graph protocol serving Web3.0 social networks and metaverses. Its mission is to return the ownership and utility of social graph data to users, while providing an infrastructure for all Web 3.0 developers to integrate.

The project's social graph module and recommendation indexer provide the next generation of decentralized applications - GameFi, NFT, DAO - with a common data layer to plug in meaningful and context-specific social functionality. DApps can obtain CyberConnect's social graph data after embedding CyberConnect's code, but whether to authorize the application to read these data is also up to the user's personal decision.

At present, the project supports users to use wallets to connect to the DApp, connect to Opensea, Twitter, Mirror and a series of accounts, as well as perform operations such as following and leaving messages. CyberConnect also plans to launch CyberChat, an instant messaging social software, to demonstrate how social graph data can be leveraged.

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Official website:https://cyberconnect.me/

6、Atem Network

Atem is a web3 social platform that is building a token and NFT based user-owned group space where users can chat, transact and manage a p2p group space. The project plans to build a decentralized social graph in the web3 chat box, including graphs of different platforms such as social media, games and even Dapps. The long-term mission is to build personal and group social graphs, integrate with different Dapps, and become the social foundation of web3 A one-stop solution for facilities.

In Atem, group spaces are formed based on personally owned common tokens or NFTs, and only holders have the right to join and speak in the community. All spaces and channels will be under DAO governance, which means that users jointly decide the rules of the community. Data is stored in a decentralized manner, encrypted end-to-end, and guaranteed to be completely anonymous, so users maintain control over their data, identity, and governance.

At the same time, Atem users can not only chat with each other like in traditional chat rooms, but also send tokens and NFTs. Atem's one-stop solution allows users to seamlessly trade tokens and NFTs in one place without leaving the chat room and logging into another trading platform to execute the trade. Atem can also automatically group users into communities based on the tokens or NFTs they own.

Each BBS owner can set moderation rules and content policies for their own community, and users can freely choose which boards to visit and participate in to meet their needs. The BBS can be customized and enhanced with plug-in modules, promoting user choice and variety.

Official website:https://www.atemnet.com/

7、BBS Network

BBS Network is a decentralized social network similar to Reddit or Tieba, where users can create forums to post, comment and share ideas, while generating revenue from their content. Any user can create a BBS on the platform, and each BBS can run on its own unique domain, while still linking to all other BBS, where creators, curators and stakeholders gain access in an automatic and transparent manner The project's native token rewards.

Every post published on the BBS is actually an NFT, and users can buy, sell, and even rent it, while collecting advertising revenue generated by any post they own. On a BBS, the influence of a post is determined by actual market forces, and the value it creates is shared among the post's creator, current owner, and moderator, which incentivizes everyone to try to make the BBS as engaging and profitable as possible relevant person.

Each BBS owner can set moderation rules and content policies for their own community, and users can freely choose which boards to visit and participate in to meet their needs. The BBS can be customized and enhanced with plug-in modules, promoting user choice and variety.

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Official website:https://www.bbsnetwork.io/

8、5Degrees

5Degrees is a Web3 social network protocol incubated by TokenPocket Wallet, which aims to build user relationship graphs and make all DApps social.

5Degrees is built using the ERC-1155 standard, and capitalizes the user's core data (that is, the user relationship such as the list of attention addresses) to generate NFT, thereby forming a huge relationship network infrastructure. Any project that supports the ERC-1155 standard can integrate the protocol

For users, 5Degrees can grasp and "carry" their own social relationships on the chain; at the same time, project developers no longer need to worry about the problem of inaccessible user relationships, and can use the permissionless 5Degrees user relationship network to realize social functions. For example, a social module can be added to Uniswap, and all users can intuitively obtain detailed data on the transactions made by the people they follow.

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Official website:https://www.5degrees.io/#/

9、NFTychat

NFTychat is a Web3 chat social software, aiming to create a "Web3 version of Discord", users only need to connect the wallet address to start chatting, do not charge users, and keep users away from robots and spam.

Currently, the project can be used through a desktop browser, and only supports users to use the NFT held by the user as the avatar and use the ENS username. The user can view the NFT, POAP, and Twitter, Telegram, and Ling held by any other user in the chat interface. English and other information, currently has a total of about 4,800 users.

Official website:

Official website:https://nftychat.xyz/

In addition to the above projects, Web3 social projects worthy of attention include Solana ecological social network Taki, Web3 native community Mysterious, social middleware protocol Relation, NFT social network Hyype, NFT social subscription platform ShowMe, etc., all of which have good investment background and social concept, the chain catcher will also continue to keep an eye on the track.