This article comes fromDecrypt, original author: Kate Irwin

Odaily Translator |

This article comes from

, original author: Kate Irwin

Odaily Translator |A new unicorn company in the Metaverse field was born.

Virtual image technology company Genies has completed a $150 million Series C round led by Silver Lake. The company is currently valued at $1 billion.

In the official blog post

Genies founder and CEO Akash Nigam said the funding enables the company to continue to "build on the vision" of developing a custom avatar-based Metaverse platform for Gen Zers. Avatar refers to the virtual image that users present in video games or social networking sites.The WarehouseSilver Lake co-CEO Egon Durban has high hopes for the platform.

"They make it possible to build avatar ecosystems, which we believe will drive the next evolution of human expression, communication and creativity," Egon Durban said in a statement.

Last December, Genies launched an NFT marketplace on Dapper Labs' Flow blockchain"", which is currently only available to some invited users, and will gradually be launched to a wider audience in the future. Flow is a PoS chain designed to support NFT projects and Play-to-Earn games.NFTs are unique tokens based on blockchains such as Ethereum, Flow, etc., used to represent ownership, usually ownership of images or 3D assets.Genies has been developing its avatar platform for some time, and inEstablished exclusive partnerships with Warner Music and Universal Music Group last year

, to produce virtual avatars and digital wearable NFT products for artists under record companies.

Fans can purchase exclusive limited-edition items from the star for their avatar