On Wednesday, Warner Bros, one of the world's largest film and television entertainment production companies, sponsored
As DC's best-selling and best-selling superhero IP, Batman has accumulated hundreds of millions of fans around the world in more than 80 years since its birth, inspired generations of readers and audiences, and planted a dream in the hearts of countless children. The dream of eliminating violence and peace, and the change of the image of the bat mask is also the most representative.
It is reported that each bat mask NFT has a set of characteristics. By introducing carefully designed colors, textures and upgrades, along with the attributes of NFT digital ownership, the holder will use NFT as a unique identity to shuttle in the future planning of the DC Comics universe. Plus access to the DC Universe Fan Forum, including behind-the-scenes content, curated fan events, physical collectibles, limited-edition merchandise, and more.
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The beginning of DC's ambition
NFT (Non-Fungible Token) has suddenly become popular in the past year and has been sought after by various parties, such as digital artists, celebrities, traditional industry brands, musicians, fashion designers, and athletes. Even the top 500 companies in the world who have never been willing to approach cryptocurrencies before can't help but have a strong interest in NFT, including sports leagues like the NBA, beverage companies like Pepsi and Coca-Cola, music companies like Universal Music Group, Line like social media, as well as clothing brands such as Gucci and Adidas.
NFTs are a special type of cryptocurrency in which uniquely identifiable information is stored to prove ownership of digital assets such as images, audio, video, or other types of collectibles such as books, blogs, posts, or memos.
One of the reasons NFTs are so popular is precisely because many companies have discovered their inherent value. In addition to scarcity and appreciation, the attributes of NFT,It makes it possible to provide protection for art creators, collectors, content creators and other people involved in intellectual property rights in the real society, and eliminate the losses caused by copycat plagiarism from the root. Because everyone can check whether it is issued by a formal authorization through the blockchain.
Then the "crossover" between ornamental and collectible comics and NFT is easy to understand. Founded in 1934, the old comic company DC is famous for its superheroes, including Batman, Superman, Wonder Woman, Green Lantern and so on. However, the story of DC and NFT has to go back to a copyright dispute.
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Wonder Woman NFT by José Delbo
A week later, a letter written by Jay Kogan, DC’s senior vice president of legal affairs, to all freelance cartoonists was exposed. In the letter, Kogan stated that DC is exploring opportunities to enter the market to enter the distribution of DC’s original digital art through NFT. and sales marketplaces, including new art created exclusively for the NFT marketplace, as well as original digital art for DC Comics publications.
Additionally, DC has warned its freelance cartoonists of the legal ramifications of selling NFTs containing certain characters: "Please note that the sale of any NFTs containing certain characters is not permitted, whether rendered for DC's publications or outside the scope of a contract with DC. Digital images of DC intellectual property, with or without NFTs.”
Since then, DC has officially admitted to exploring NFT.
In October of the same year, DC held DC FanDom 2021. According to data released by DC, 66 million people around the world watched the live broadcast of the event. DC FanDom is DC's annual online exhibition and official information conference. DC will announce the latest information and exclusive news on related movies, games, episodes, etc. on this day. This day is also affectionately called by fans. It's called the "DC Fan Meeting".
In addition to fans who want to know about the future of DC, the event also attracted the attention of the crypto community.
One month before the event, DC cooperated with Plam, an Ethereum sidechain that focuses on NFT, and plans to distribute FanDome NFT for free to fans who register to participate in DC FanDom. Fans can also unlock by sharing information about the event on social media platforms Second free NFT. Each NFT was hand-picked by DC's Chief Creative Officer, Jim Lee. According to Palm’s disclosure after the event, a total of hundreds of thousands of FanDom NFTs were distributed to fans.
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Connecting Brands to Web3.0 with Plam
Speaking of DC, we have to talk about its "old club" Warner Bros.
As one of the largest film and TV entertainment production companies in the world, Warner Bros. has produced too many familiar movies, such as "The Matrix", "King Kong", "I Am Legend" and so on. With so many classic IPs in hand, Warner Bros. naturally became the first film company to explore NFT.
In July last year, Warner Bros. cooperated with Nifty's, an NFT market based on the Palm network, which was authorized to launch NFT artwork based on the movie "Space Jam 2" and distributed a free NFT to all users who registered for the NFT gallery of the series . "This is a new way for our audience to interact with their favorite characters, connect with other fans and enjoy our films on and off screen," said Pam Lifford, president of Worldwide Brands and Experiences, Warner Bros.
Palm is also involved in the creation of this movie NFT.
As the NFT craze spreads all over the world, opinions such as "NFT will harm the environment", "Ethereum is too slow", and "the handling fee for purchasing NFT is too expensive" have also followed. In order to solve these problems, many developers in the NFT field have been working on solutions, including Palm.
Palm is a fully Ethereum EVM-compatible sidechain that allows users to build NFTs on the network and increase transaction speed without sacrificing interoperability. Any NFT asset created on the Palm network or the Ethereum mainnet has the same form and specification, and can be sent between the Ethereum mainnet and the Palm network through a cross-chain bridge.
Different from public chains such as Avalanche, Polygon, and Harmony, the original intention of Palm was to alleviate the sustainability impact of NFT. According to the research of Patch, a sustainable economic infrastructure company, the carbon footprint of a transaction on the Palm network is only about to send three emails. Additionally, Palm has built into its configuration a carbon tax that users are forced to pay when they use network resources.
David Heyman, one of the founders of Palm, has participated in the production of many high-quality films of Warner Brothers as a film producer, such as "Harry Potter" and "Gravity", and enjoys a high reputation in the film industry . It was his seat that allowed Palm to cooperate with Warner Bros., Major League Baseball, and the well-known British artist Damien Hirst at the beginning of its launch.
Palm NFT Studio, the developer of the Palm Network, completed a $27 million Series B round last December, led by Microsoft’s M12 Venture Fund, with Warner Bros., Griffin Gaming Partners, SK Inc., RRE, Third Kind Venture Capital, Sfermion , The LAO participated in the vote.
M12 lauded in the press release: "A technological and social paradigm shift is ushering in Web3.0, which will fundamentally change existing technologies, business models and the way we interact. Palm NFT Studio is the key to Web3.0 One of the components -first level title ”
Bat mask NFT will be empowered
Although DC is not the first time to issue NFT, nor is it the first comic/film company to issue NFT. For example, its competitors have issued "3D digital statues" based on superheroes on the digital asset market VeVe many times. Movies such as King Kong, The Godfather, and Pacific Rim have been authorized to release related NFTs, but few of them have made future plans for NFTs, and most of them only focus on collectibles. However, DC has committed to drawing a roadmap for 200,000 bat mask NFTs in the next two years.
Through the roadmap we can understand:
1. Holders of the Batmask NFT will have access to DC’s private fan forums, as well as access to fan events, physical collectibles, exclusive merchandise, and behind-the-scenes content. And the bat mask NFT will also be integrated into the story of future Batman comics.
2. DC will launch new utility programs for NFT every 52 days, unlocking broader functions for holders. In addition, DC also plans to expand the feature set with features such as "metaverse" and AR experience.
3. After the release at the end of April, May will be available for trading on the Palm Network, including FanDome NFTs.
4. Priority access to more NFTs issued on the Palm network in the future.
5. NFT can be transferred to non-custodial wallets such as Metamask in the future.
According to the "Notice on Further Preventing and Dealing with the Risk of Hype in Virtual Currency Transactions" issued by the central bank and other departments, the content of this article is only for information sharing, and does not promote or endorse any operation and investment behavior. Participate in any illegal financial practice.
risk warning:
According to the "Notice on Further Preventing and Dealing with the Risk of Hype in Virtual Currency Transactions" issued by the central bank and other departments, the content of this article is only for information sharing, and does not promote or endorse any operation and investment behavior. Participate in any illegal financial practice.
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